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Who Says You Can Only Promote Sales and Not Your Brand, This is How Burger King Does It

Who Says You Can Only Promote Sales and Not Your Brand, This is How Burger King Does It

Burger King trolls McDonald's yet again. This time it's all about Big Macs! That's right. All the names of Burger King combo meals have been changed to McDonald's Big Mac.

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Is growth hacking the specific medicine for brands in the digital era?

Is growth hacking the specific medicine for brands in the digital era?

The term growth hacker, coined by Sean Ellis in 2010, has not been gradually introduced to Taiwan until the last two years. The first Growth Hacker Seminar Taiwan was held

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Lineage M’s 1st anniversary celebration! Special rewards offered in and outside the game

Lineage M’s 1st anniversary celebration! Special rewards offered in and outside the game

December 12 marks the 1st anniversary of the release of the extraordinary cross-generational mobile game Lineage M, developed by Korean game developer NCSOFT and distributed by Gamania in Taiwan. To

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The Original Intention of Adventurers

The Original Intention of Adventurers

If Gamania in 2018 can be defined in one word, the most representative word to the editor would be "adventure." In this issue, G!VOICE is going to discuss the "original

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PREV NEXT
2014.08.01
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Lucent Heart: Europe CB Test to be Launched!

Lucent Heart: Europe CB Test to be Launched!  Playcoo, R&D subsidiary of Gamania launched a more than a week long closed beta test in Europe on its self-produced online game, Lucent Heart in June 2011. In addition to testing the pressure on the server, players could enjoy playing all content of Lucent Heart. The character level limit has also been enhanced to maximum 65 Lv.  avel all around Acadia continent in the game. They could attend activities and events such as ride contest, village experience, holding wedding etc. The content is rich and interesting. Through this CB test, R&D

EU Events
2014.08.01
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Does Gamania Love to Exercise? 4 Q&A for Our CEO, Albert

G!VOICE: Gamania’s always celebrated the Game Day in the form of Sports Day, and in private, Gamanians also like to form clubs and get involved in sports activities. Gamanians seem to have a thing for sports, do you know why?  Albert: Actually it’s kind of intriguing! I remembered back in 2005, “sports” is not really an element in Gamania’s culture. It was not until end of 2004 and beginning of 2005 while I was chatting with a few colleagues and someone suddenly mentioned, “Dare to challenge the Jade Mountain ?” Back then everyone cared a lot about their “faces”

Feature VOL. 37
2014.08.01
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Boost the Energy! Gamania Loves Outdoors Sports!

For general companies, when engaging in critical policies, there will usually be a group of people sitting quietly at the meeting room, discussing and ruminating until a decision is being made. But for dynamic Gamania, that is never the case. “Move about, don’t sit it out” philosophy was adopted by all heads of units and supervisors. We want the strategic meeting to “pop”! Resolution can be triggered and inspired by outdoor activities, which is a necessary means to acquire for all to face future challenges with no fear.  Strategic Meeting Turned into Sports Races Remember couple of years ago,

Feature VOL. 37
2014.08.01
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Gamanians’ Grand Tour and Adventures

▲(Source of picture: http://blog.regalmanners.com/ )     Open your mind and take a stride, let’s go for a grand tour!    Everyone deserves a grand tour in his/her life regardless of rich or poor. Quoting from renowned mime actor, John Barrymore, “A man is not old until regrets take the place of dreams.” Everyone always holds on to their dreams. Be it far-reaching or within reach, it all depends on the power of realizing because some things, if we don’t do it, we never will!        Grand tour is a journey of soaring aspiration    What exactly

Feature
2014.08.01
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Dream Destinations for Gamanians’ Ultimate Challenge

▲Sacred Lake: Yamdrok Lake (Provided by: GCN, Sida Yuan)   For sports-loving Gamanians, they love to watch the gorgeous views around the world with their own eyes and explore the land with their own feet. Nature has created many world wonders with its exquisite and breathtaking craftsmanship. In Gamanians’ minds, where exactly are those dream destinations? Let’s take a look!       The “Highest” Sign for Bike Riders: Wuling ▲The highest mountain road in Taiwan, Wuling has a beautiful scenery along the way.  (Source of picture: Wikipedia )     Area: Nantou County, Taiwan    Location: Wuling  

Feature
2014.08.01
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Forsaken World, Public Beta Test in June—Arena and Underground City Launched Simultaneously!

Epic fantasy masterpiece, Forsaken World Online made its debut closed beta test and public beta test in Hong Kong in June 2011. I Swear, My Lord! closed beta test campaign was launched on June 2nd. Players who vow to gods or demons for alliance during the campaign can gain rewards in the game. Public beta test will be launched shortly after with arena and underground city opened simultaneously, the maximum level is opened up to 60 Lv. Forsaken World is a game masterpiece jointly created by many experts. GHK serves as its proxy agent. The high quality 3D scenes

Events HK
2014.08.01
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Gama Flag, Go Go Go! Gamanian+ Gama Flag: Best Moment

Energetic and playful Gamanians just can’t seem to sit still, they love to do it in “groups” when it comes to participating sports event, be it marathon, mountain climbing, swimming across Sun-Moon Lake or other competitions, they love to have other Gamanian partners on board. Well, since they love to do it ensemble, then why not do it with some style and honor? Below is a series of “Best Moment” pictures, showing GTW raising the Gama flags after they finished each sporting event. See how they’re full of passion and vigor? Gamanians worldwide, are you tempted to carry Gama

Feature
2014.08.01
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Present Your Core Ideas

I’ve been blogged about core ideas, the importance of core ideas and how to create them since I launched this blog last year.  Before I get to the script production, I’d like to share with everyone on “how to present your core ideas” Everyone is either the creator or manager of the games. To explicate your ideas to make the team, clients or your supervisors can understood is called the proposal. The purpose of the proposal is to make people understand what you are trying to say and subsequently identify with you.  There are many ways to raise a

Columns On Ads
2014.08.01
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The greatest and most expected 1st national CSO championship is coming!

The greatest and most expected  1st national CSO championship is coming!  In order to rise the vigor of 《CS Online》 in FPS and attract players. The operation unit in Taiwan especially hosts the first [National CS Online Championship]. The contests are [Formal], [Inter-campus], and [Just for Fun]. 5,248 players and 896 teams are estimated to participate in the contests. There will be 945 intensive games. It will definitely be the greatest and most attractive CS contest in Taiwan ever! The first National Championship not only provides both actual and online matches. The operation unit also grants $1 million as

Events TW
2014.08.01
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Rao, Min-Han, “It is our responsibility to play consciously at work!”

▲Senior Supervisor of R&D department  If game equals fun, the routine of R&D department in Gamania can be called as the process of making fun. However, they are playing professionally and consciously. The senior supervisor of the R&D department, Cookie (Rao, Min-Han) pointed out, “Essentially, although our responsibility is to focus on the games the greatest difference between us and the players is that we are playing consciously. While most players are luckier than us (laugh), because they can simply enjoy the fun of games.” Building a Fun Theme Park The so called “play consciously,” Cookie suggested means the

Feature VOL. 35
2014.08.01
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The “It” Field in Design: User Experience

What is User Experience?    We often here friends saying, “This thing is rad!” or “Feeling awesome!” to describe their positive feelings after experiencing something. This process where they interact with people or things are what we called User Experience (UX). To elaborate further, user experience is based on the user-centric idea, emphasizing on the application and aesthetic value of the product or software, including subjective impression, functions, usability, information etc. These factors relate to one another and cannot be separated and the whole thing comes into form the user experience. User experience is subjective and psychologicalal feeling that

Columns On UX
2014.08.01
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China 2011 Spring Banquet—“A Beast on the Prowl; Turning the Tide Around”

GCN hosted its very own Spring Banquet on February 25th 2011. This year’s banquet was unprecedented, participants wise, or content wise. GCN also had the most VIPs, in addition to CEO Albert and BU/SU heads of GHQ, 臺灣區營運長V哥, COO of GTW, Vincent Chuang, COO of Alibangbang Barron Lo, and COO of RedGate, Jacky also came to Shanghai. The event was mesmerizing and marvelous, in addition to exciting games and shows prepared by the organizing committee, all the supervisors of GCN also prepared stellar performances to show their appreciation for Gamanians’ hard work and encourage everyone to keep up with

CN Events VOL. 34
2014.08.01
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Weylen Tseng: Work and Play Have all Mixed Up Together!

▲Creative Center-Concept Design   Prior to joining Gamania, Weylen worked for Disney Australia for 6 years and after he came back to Taiwan he worked two years as a animation designer. However, he wanted to try new things. Since doing miniature models is one of his fondest hobbies so he mentioned to his supervisor in 2003 that he wanted to do just that. Since then, Weylen’s transformed from doing graphic design to 3D model making. The flat-out world he initially perceived has gradually turned into a tangible 3 dimensional world.      When hobbies turn to work   Weylen

Feature
2014.08.01
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GT5 AD’s Virtual and Reality Integrated Commercial

Internet has already become one of the indispensible marketing tools in modern brand campaign. Official websites can be used to promote the business idea or launching of new products. Internet as a major communication tool has become a trend for years while the current trend is to combine virtual and real world. Some are moving from reality to virtual world and some are doing it the other way around. No matter what kind of method is used, the purpose is to build a deeper interactive relationship with the consumers. Now we will introduce some of these integration examples.  

Columns On Market Trends
2014.08.01
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Wan-Yi, Fou, “To play is to create greater work energy!”

▲Deputy-Manager of Division 1, Game Operation Department GTW   If you know even just a little bit about Gamanian, you’d probably know why operation units in GTW are the craziest among all the departments. Why it that? Is it because they’re usually stressful? The deputy manager of division 1, operation department, Wan-Yi, Fou doesn’t think so (Although it is a fact). She told G!Voice that, “Playing hard is to bring grater work energy.”   When asked about her view about work and play, she said, “Work Hard and Play Harder.”     Fervency Brings one a Sense of Achievement

Feature
2014.08.01
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Alessi’s Designer Water Boiler: A Beautiful Day Starts with Bird Whistle

Design critic, Donald Norman once said, “A product that has good functions is important; a product that is easy to learn and use is also important. However, what’s more important is that the product has to make people feel a sense of pleasure.” The Alessi water boiler with bird whistle designed by American architect, Michael Graves is the best example of that.   Alessi’s design has always been fond by many, it can be attributed to two reasons, 1. the much praised Italian craftsmanship and 2. the design concept, “look for fun stuff in life.”  This water boiler with

Columns On Branding
2014.08.01
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Jaime Hayón X Maru-Waka—When East Meets West

If Maru-Waka didn’t get Jaime Hayón to do cross-over collaboration, I think we wouldn’t have even heard of the name, “Maru-Waka”, not to mention knowing the spirit and culture behind “Choemon-gama” the traditional ceramics kiln that has more than 130 years of history. What I’m trying to say is, “celebrity-effect” and “cross-over collaboration” still work like a charm to this day, especially when you can not only bring in free media report but create new spark in the product. Then that’s really a heck of investment!  The collaboration took place during the Tokyo Design Week in 2009. The president

Columns On Branding
2014.08.01
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Make the Year of Hare Pop: Creative Porcelain Painting Show

Make the Year of Hare Pop: Creative Porcelain Painting Show GCN held a creative porcelain painting show in June 2011 to encourage fellow Gamanians to be creative, inspiring and innovative. This year the show went with the theme of the Chinese lunar year—the Year of Hare. The activity lasted a month, each department must work as a team to finish 4-5 rabbit/hare figurines. At the end of the activity, each staff would choose the most creative work. The prizes include restaurant vouchers, travel cards, tickets to amusement parks etc.  At the beginning of the activity, each department was given

CN Events