The sound of firecrackers rumbled along with cheering, this was not a scene spotted at the baseball field, nor was Chinese goddess Ma-Zhu parading the streets, it was the welcome party for our CEO, Albert, who challenged himself on a 30-day tour around Taiwan by foot. G!VOICE specially invited Albert for an exclusive interview to talk about the journey and his new year resolution for 2012…   “Each year I want to do something very difficult, something outside of my comfort zone, something that worries or scares me.” From Albert’s hearty smile, it is hard to imagine to difficulty

Gamania time travel: back in where it all began… How did Gamania go from a small company with no more than a dozen employees to a big corporation with thousands of staff? What crazy initiatives Gamania has launched in the game industry? What miracles it has created? As a Gamanian, knowing the history of Gamania is a prerequisite. Now let’s take the time travel machine back in time and review Gamania’s wild history! 1993 Completed two in-house game products, ‘Warring States’ and ‘Alien’, and received great result from the market 1995 On April 1st, Full Studio (R&D) and FullSoft

  On April 1st, 1995 was the day FullSoft (for marketing) and Full Studio (for R&D) were founded. In 1997, these two integrated into FullSoft. Many new Gamanians may be unfamiliar with this part of the history, what is FullSoft’s relationship with Gamania? Let G!VOICE take you back to the past and unveil the exciting stories underneath.      Key Milstone   l   1993富進時代：《戰國策》、《魔異入侵》開啟遊戲研發之路 l   1993 Fujin Era: launched game products, ‘Warring States’, Alien, and started the path to game R&D l   1995富峰群時代：《日蝕》開始打響知名度 l   1995 FullSoft Era: launched ‘Eclipse’, and enjoyed rising popularity l   1996富峰群時代：《富貴列車》慘敗，初嚐失敗滋味 l   1996 FullSoft Era:

We are sure that there are times when Gamanians are stuck for ideas. Being completely out of ideas is a terrible feeling. Creativity can in fact be improved through training. Tools can also make the creative process more efficient. G!VOICE will now introduce to you the techniques and tools for creative thinking!    Four Creative Thinking Methods Creativity is something that everyone has. Everyone hopes for ideas when they are writing or making a proposal. Still, flashes of genius account for just 5% of all creativity so there are other techniques for tapping into your creativity. These can be

PlayCoo Product R&D Department Senior Game Designer CHENG, Ching-Lun (Priest)   R&D subsidiary PlayCoo has been producing games that did well in the market in recent years. From Lucent Heart to Divina, these games have won over countless players. What keeps these players coming back? The design team undoubtedly spent a great deal of effort on designing the game content. G!VOICE has invited the Cheng, Ching-lun ("Priest"), the lead designer for Divina, to share with everyone his experience with creativity in R&D.    G!VOICE：What is your source for creative inspiration in game development?  Priest： If we are talking about

Everyone wishes for boundless creativity at work or in their everyday life so they can constantly create something exciting in their life. But "creativity" doesn't grow on trees. You must spend time cultivating your concepts and building up your knowledge every day! So how do you learn about creative concepts? What databases can you draw on? G!VOICE has drawn up a list so your creativity can stand on the shoulders of giants!      Book Kashiwa Sato's Ultimate Method for Reaching the Essentials – Kashiwa Sato Japan's famous designer Kashiwa Sato tells us that creativity must be "organized" and

How does a super-mini town of only 78 residents situated on 1000+ meters high attract people’s attention?    Of course, in this desolately remote town with only a few cows, a church, a hotel and a few dozen senior residence, you wouldn’t expect there to be any topic worthy of notice. However, they cleverly chose the cheapest and most convenient way to link to the world, the social media—Facebook. In less than a month, they have become the subject that has been widely reported in 32 countries thousands of miles away from them, making them the most lively fan

Gamania is renowned for its business acumen and many competitors have tried and failed to emulate its "out of the blue" creativity. How does Gamania's operations division go about being creative? What is their attitude toward creativity? G!VOICE invited Bea from GTW-GO1 to share their secrets with us. To our surprise, Bea told us right off the bat: There is no such thing as creativity that comes out of the blue. Creativity must be "cultivated"!   GTW-GO1 Senior Manager WANG, Lan-Chun (Bea)   G!VOICE: What does creativity mean to you? Bea： Any idea is creative if it is not

“Women put on make-up for their/others’ pleasure” has long been the basic element for cosmetic advertising. Make-up commercials often adopt the form to provide women with a sexy and beautiful imaginary space. However, this winter Christian Dior abandoned the popular big-cast-small-film form, ridding of sexy celebrities’ endorsement and going for a game that provokes the pure desire to “play doll-up make-up game.” New commercial, Dior Games evokes that little girl in every woman—the one that jump and scream to fight for older brother’s video games.    Therefore, the spirit of having fun has been re-summoned. Dior tactfully combined its

Creative Design Concept Design – WANG, Teng-Yu (Fish) The words "Creative Center" conjures up imagery of "creative" people hard at work coming up with answers to any question you might have. In reality, that's what happens. When G!VOICE asks tough questions about creativity, Fish, a concept designer with Creative Center, gives us answers that every creative worker should think carefully about.  G!VOICE: What does creativity mean to you? Fish： Something that is surprising, unusual and makes people jump.  G!VOICE: Where does your creativity come from? How does it take shape?Fish： I tend to be take bigger leaps in my

（Picture source：http://www.dotcomsecrets.com/customermindset）   I’d like to introduce to you all an article about Messages and Customers. The content is simple with great insights. How the message of a product reaches the consumers? What place is a good place? What message is a good message? How do we give the consumers a good branding experience?  I’ve done some simple Chinese translation, please feel free to read the original text in English.  Get Inside a Customer’s Mind at the Moment Your Message Appears  A Pitch Need to Occor in the Right Place and Time and Leave a Good Feeling Marketers are

Brand CenterCreative Director WANG, Hsin-Hui (Xinhui)   Everyone inside and outside of Gamania has given high marks to the designs produced by the Brand Center. The creativity that produced these designs was however the result of solid preparation and research. So what techniques and concepts are involved? Xinhui, the Creative Director of the Brand Center, will now reveal them to you!    G!VOICE: What does creativity mean to you? Xinhui： I think creativity is about doing something that people find interesting. Not only must you find it to be interesting, other people must feel the same way as well.

What is it that brings the customers back for more in the shopping website? Taking Yahoo and PChome’s shopping channels for example, Yahoo has more online shops than PChome. There is a complicated emotional relationship involved in all this. Humans are emotional animals who think   which is precisely why this certain kind of emotion maintains the relationship between the product and the customers, making a customer to identify with the product. This is the same emotional commitment we wish to see a user have for our web pages.  Emotion—Behavior Correspondence  From psychology’s point of view, emotion is the response

If one wants to compare the key differences between digital time and traditional marketing, one of which would be “Consumer Control Right.” Imaging yourself watching TV, whether you like the commercial or not, unless you switch to another channel or go to the bathroom or turn it off, it is almost impossible not to be bombarded by commercials. And it doesn’t even matter if you are the target customer of such product.  Compared this to internet browsing, you may have spent the whole day on the web but somehow you have not seen a single ad. This is not

“Have you been to Zara yet?” That the new greetings for people in Taipei city. Unlike Uniqlo’s permeating advertisements occupying the surface of buses, indoor and outdoor advertising space, ZARA’s only visible advertisement was the lights in the shape of ZARA logo in 101 building on its opening day. (provided by 101 by the way)  However, the physical location of the store is the invisible advertisement. ZARA successfully integrated the “luxury” it wishes to convey into the 5th Avenue in New York, les Champs-Élysées in Paris, Milan, Shanghai and finally to Taipei 101. Across 5 continents, more than 200

Web POWER DoLLS, a webpage game jointly developed by GJP and Kogado Studio officially started its open beta in Japan, in December 2011. This game was adapted from the famous console game, POWER DoLLS.    Web POWER DoLLS inherited the content of the original game and is a strategic game that combines female role and robot. Players may select any female role of their preference and cultivate them to become battle partners. Each female team member will ride on a customizable heavy infantry robot soldier. Players need to develop adaptable strategies to lead the legion to fight.    Official

Have you ever gone on a blind date? I’ve never been one but I’ve heard many people have. The purpose of blind date is to find a suitable mate. However whether the blind date would actually work doesn’t depend on first impression; nor on the intoxicating moment where both people have sparks in the air or butterfly in the stomachs; nor based on matchmaker’s torrent of compliments like a host selling a product on a shopping channel. Whether or not the blind date would work lies in the actual person, what his/her value is. Which is his worth? His

A year has come to an end, SPACE 17 invited renowned Japanese illustrator, Akinori Oishi to create some art works for Gamanians around the theme of travel. His last name, “Oishi” in Japanese means “delicious” so it prompted him to name the show, “Mr. Oishi’s Travel Map Show.” Gamanians can follow Akinori’s smiley men and travel around the world.      Gamania’s Exclusive Edition of Smiley Man   Japanese illustrator Akinori is known for drawing his charismatic characters with a few succinct strokes. This time, he added some Gamanian elements into his smiley men and created many interesting illustration