Most marketing campaigns are designed either to promote new products or services, or increase sales. Under this premise, buzz marketing campaigns are easier to strategize than promotions of brand images.    Some products or services are low involvement in nature. They are like air; we barely feel their existence, and even if we use them everyday, we are not motivated to pay attention to them. Products such toilet paper, drinks or shampoo fall into this category. However, if there is a new product launched at this time, marketers can easily generate buzz to communicate with customers, but so doing

“As the clock is ticking, skin becomes saggy. Why do I realize its importance only after time has passed?” The line from Tourbillon by Eason Chan has thoroughly revealed the treachery of time. Before the legendary 2012 doomsday, novelty notebooks and calendars recently introduced to the market seem to promise a better 2012 for us. The tattoo calendar from AGUA Design can mark dates on your skin, makig your body a carrier of dates to remind us that time flies. You feel apprehensive yet naughty.   AGUA, founded under the leadership of AGUA since 1994, is specialized in developing

  The uber-“Moe” online game, DIVINA Online packed a copious content for close best. The official characters’ voices were dubbed by renowned voice actor Norio Wakamoto (dubbed in Dragon Ball Z) and voice actress, Moe Goto (dubbed in Naughty Kiss). Players may select their favorite voice actors to go with the characters they created. Since the beginning of CB in March 10th, DIVINA Online had a head start ranking at top 5 on the first day of launch. The server opened for CB was jammed pack on the first day! This spring, DIVINA Online will give you the hottest

I used this award-winning film to discuss about how to create a CF when I was working in China.     Epuron - the Power of Wind         https://youtu.be/6IjUkNmUcHc We usually say there are lots of techniques to express your creativity in a CF. One such techniques is how you can guide audiences – what kind of stories you intend to present to audiences with what kind of scenes. So, by the time audiences follow your tempo and finish the CF, they can still recall key messages stored in their memory.    Here comes the key

Last month, the unprecedented March 11 mega-quake in Japan shocked the whole world. Since then, everyone has been praying for Japan and its people. Gamanians have been following the update ever since they heard about the news. Quite a few of them even tried to acquire local status through Lync system.    Fortunately, colleagues in Japan were quick to react to the disaster and everyone was safe. However, facing arduous challenges in the post-quake Japan isn’t easy, we’re sure that everyone can get back on their feet swiftly and courageously. G!Voice editor team invited Gamania Support Group which consists

Chief Development Officer – Alan Kuo: “Bringing to you heart warming stories through simple homemade dishes and flavors in stores that are worthwhile to taste. Just like what I heard before: Our heart will warm up after we are full. So I recommend the Japanese drama that goes by the same name.”  Sneak Preview - Late Night Diner (Japanese drama)：      https://youtu.be/RgQtA4iJHsM Official Site – Late Night Diner (Japanese drama)：http://www.meshiya.tv About Late Night Diner    Abe Yaro’s Late Night Diner takes place at a diner that opens at mid-night and is located inside an alley in a busy

Everyone has a dream, be it being a superhero, or being part of a romantic love story like “Gone with the Wind,” or, you may even want to be a freedom loving Pirate of the Caribbean. No matter what your dreams are, “Gollywood” will fulfill your celebrity dreams, turning you into Gamania’s Super Star! This is the theme of Gamania’s annual year-end banquet – “The Night of Gollywood.” On the night of January 6, 2012, with a cold front over Taiwan the temperature outside is freezing, inside the NTU Stadium in Taipei, however, it is as hot as cheerful

At the start of 2012, Gamania hosted a two day long technical exchange symposium at No. 4 Park’s Huo Shui Cultural and Creative Park in Zhonghe: Gamania Agora from 1/9-1/10. Agora means “market plaza” in Greek. In ancient Greece, the market was combined with the plaza. The former was a location for trade and barter, while the latter was a place for exchange of public opinions. Gamania hopes that this can be more than just a place to present the group’s new technological achievements, that it can also become a good channel for internal technical exchanges so that Gamania’s

At the end of the year, Gamania Japan held its much anticipated year-end banquet on December 16 at the Shinagawa Prince Hotel in Tokyo. Activities at the banquet that day included fun-and-witty Q&A games, introductions to new Gamanians, and a mysterious guest – the Christmas Girl, adding a much fun, enjoyment, and Christmas spirit to the banquet’s atmosphere. What was it actually like at the banquet? Let’s look at some pictures and find out! ▲To ensure a successful year-end banquet, the planning team is hard at work making all the necessary preparations! ▲An introduction to the newcomers who will

Even in the cold of winter, Gamanian’s passion and enthusiasm does not diminish. On December 14, 2011 Gamania Korea rejoiced in elated spirits as it held its year-end banquet at a Korean Barbeque restaurant where you can eat barbequed meat and drink hot liquor. The restaurant specializes in Korean barbeque-style pork. Because the environment is more comfortable and open, and they provide unlimited alcoholic beverages, it has become the tradition of Gamania Korea to hold its year-end banquet at the Korean barbeque restaurant.  ▲(Image source：http://www.blackpigseoul.co.kr)   In July of 2011, Gamania Korea established the “Tornado Studio” (TND) R&D company,

At the end of the year, although GUS did not throw a luxurious end-of-year banquet, the heart-warming Christmas luncheon was still an essential Christmas tradition. On December 16, 2011, the GUS Christmas luncheon was held in a Japanese-Style Shabu Shabu restaurant. The warm steam from the hotpots gave our American colleagues a special sense of warm and caring. Thank you, everyone, for your hard work and dedication throughout the year of 2011. Please continue your excellent work in 2012! ▲John the big guy (second from the right in the next picture) challenged Jerry (second from the left) to a

▲GHQ-CSO-Jennyhm Lee   Little Tip: Categorize according to frequency of use; don’t move it if you don’t need to use it; one year is the limit; establish rules.   Jennyhm is the secretary for the Group Strategic Director’s Office. She has developed some good habits in the workplace, which allow her to increase her work efficiency and prevents her from having to waste time looking for certain objects. Jennyhm’s secret to high workplace efficiency is being able to find anything she needs in a very short period of time.       As the Age-Old Chinese Proverb goes: “If