This is a meaningful case of brand marketing. "Heineken" has its eyes on the "+Pool" project which "a group of crazy people wants to use non-chemical methods to filter 2.27 million liters of river water per day, and allow New
Gamania recreational racing game "PopKart" will be introducing the brand new racing model - "Golden Paragon 9", to the gamers of Taiwan, Hong Kong, and Macao from September 1 to 15. "Golden Paragon 9" is released in Taiwan, ahead of
Taiwan has one of the highest density in scooters among the countries in the world. Major scooter brands in Taiwan are extremely competitive in terms of prices and creative marketing campaigns. Everyone wants to become the top consumer's choice. The
GCN hosted its very own Spring Banquet on February 25th 2011. This year’s banquet was unprecedented, participants wise, or content wise. GCN also had the most VIPs, in addition to CEO Albert and BU/SU heads of GHQ, 臺灣區營運長V哥, COO of GTW, Vincent Chuang, COO of Alibangbang Barron Lo, and COO of RedGate, Jacky also came to Shanghai. The event was mesmerizing and marvelous, in addition to exciting games and shows prepared by the organizing committee, all the supervisors of GCN also prepared stellar performances to show their appreciation for Gamanians’ hard work and encourage everyone to keep up with
▲Creative Center-Concept Design Prior to joining Gamania, Weylen worked for Disney Australia for 6 years and after he came back to Taiwan he worked two years as a animation designer. However, he wanted to try new things. Since doing miniature models is one of his fondest hobbies so he mentioned to his supervisor in 2003 that he wanted to do just that. Since then, Weylen’s transformed from doing graphic design to 3D model making. The flat-out world he initially perceived has gradually turned into a tangible 3 dimensional world. When hobbies turn to work Weylen
Internet has already become one of the indispensible marketing tools in modern brand campaign. Official websites can be used to promote the business idea or launching of new products. Internet as a major communication tool has become a trend for years while the current trend is to combine virtual and real world. Some are moving from reality to virtual world and some are doing it the other way around. No matter what kind of method is used, the purpose is to build a deeper interactive relationship with the consumers. Now we will introduce some of these integration examples.
▲Deputy-Manager of Division 1, Game Operation Department GTW If you know even just a little bit about Gamanian, you’d probably know why operation units in GTW are the craziest among all the departments. Why it that? Is it because they’re usually stressful? The deputy manager of division 1, operation department, Wan-Yi, Fou doesn’t think so (Although it is a fact). She told G!Voice that, “Playing hard is to bring grater work energy.” When asked about her view about work and play, she said, “Work Hard and Play Harder.” Fervency Brings one a Sense of Achievement
Design critic, Donald Norman once said, “A product that has good functions is important; a product that is easy to learn and use is also important. However, what’s more important is that the product has to make people feel a sense of pleasure.” The Alessi water boiler with bird whistle designed by American architect, Michael Graves is the best example of that. Alessi’s design has always been fond by many, it can be attributed to two reasons, 1. the much praised Italian craftsmanship and 2. the design concept, “look for fun stuff in life.” This water boiler with
If Maru-Waka didn’t get Jaime Hayón to do cross-over collaboration, I think we wouldn’t have even heard of the name, “Maru-Waka”, not to mention knowing the spirit and culture behind “Choemon-gama” the traditional ceramics kiln that has more than 130 years of history. What I’m trying to say is, “celebrity-effect” and “cross-over collaboration” still work like a charm to this day, especially when you can not only bring in free media report but create new spark in the product. Then that’s really a heck of investment! The collaboration took place during the Tokyo Design Week in 2009. The president
Make the Year of Hare Pop: Creative Porcelain Painting Show GCN held a creative porcelain painting show in June 2011 to encourage fellow Gamanians to be creative, inspiring and innovative. This year the show went with the theme of the Chinese lunar year—the Year of Hare. The activity lasted a month, each department must work as a team to finish 4-5 rabbit/hare figurines. At the end of the activity, each staff would choose the most creative work. The prizes include restaurant vouchers, travel cards, tickets to amusement parks etc. At the beginning of the activity, each department was given
Gamania is known for its unique play style and work philosophy. How do other people look at Gamanians’ “Work hard, play hard” lifestyle? ▲Ping Huang Liao, CEO of Outward Bound Taiwan Speaking of how Gamania does the work, “High air descending—an educational training that challenges the extreme” Not many local enterprises would think of doing team building through educational trainings. From arranging training courses for Gamania, I found out that their content seems to be more creative and challenging than average enterprises, such as doing high air (16m) descending from the top of Parkview Hotel,
Marketing people care about consumers’ purchase decision, therefore they evaluate and speculate their strategy upon key factors such as lifestyle, personality and environment, whether to use Facebook to create the hype or have celebrity to do the endorsement. And the product people care about who their consumers are. Who are the products for and how to use it? Target consumers are the ones we need to communicate with and they’re the ones who play our games. Today, I’d like to talk about how we define our target. I often ask our R&D team, “Who are our
At the end of the year, although GUS did not throw a luxurious end-of-year banquet, the heart-warming Christmas luncheon was still an essential Christmas tradition. On December 16, 2011, the GUS Christmas luncheon was held in a Japanese-Style Shabu Shabu restaurant. The warm steam from the hotpots gave our American colleagues a special sense of warm and caring. Thank you, everyone, for your hard work and dedication throughout the year of 2011. Please continue your excellent work in 2012! ▲John the big guy (second from the right in the next picture) challenged Jerry (second from the left) to a
▲GHQ-CSO-Jennyhm Lee Little Tip: Categorize according to frequency of use; don’t move it if you don’t need to use it; one year is the limit; establish rules. Jennyhm is the secretary for the Group Strategic Director’s Office. She has developed some good habits in the workplace, which allow her to increase her work efficiency and prevents her from having to waste time looking for certain objects. Jennyhm’s secret to high workplace efficiency is being able to find anything she needs in a very short period of time. As the Age-Old Chinese Proverb goes: “If
▲GTW-GOBU2-Ken Tang Little Tip: Learn to categorize; be on the same side as your boss; know what your boss wants. Recommended Books: What Got You Here Won’t Get You There, The 7Habits og Highly Effective People Different Tasks Have Different Levels of Priority Do you often feel that you don’t have enough time? Or, that you have a lot of work that you cannot finish in time? Ken, the Director of Gamania’s Second Operations Division, provides us with some of his secrets for easily completing his tasks at work and leaving enough free time to