The overwhelming popularity of the Apple iPod or iPhone in recent years has reminded us how influential excellent UI designs can simplify our life and even determine the sales of products. Because the UI, or User Interface, is the first product impression for users when they start using a product, a poor UI design will only frustrate users who may put products aside after a few tries. Then, these cleverly or sophisticatedly designed features soon become useless decoration of products. This is because the effort that product designers put into product designs remains invisible to users, and they can

Most marketing campaigns are designed either to promote new products or services, or increase sales. Under this premise, buzz marketing campaigns are easier to strategize than promotions of brand images.    Some products or services are low involvement in nature. They are like air; we barely feel their existence, and even if we use them everyday, we are not motivated to pay attention to them. Products such toilet paper, drinks or shampoo fall into this category. However, if there is a new product launched at this time, marketers can easily generate buzz to communicate with customers, but so doing

“As the clock is ticking, skin becomes saggy. Why do I realize its importance only after time has passed?” The line from Tourbillon by Eason Chan has thoroughly revealed the treachery of time. Before the legendary 2012 doomsday, novelty notebooks and calendars recently introduced to the market seem to promise a better 2012 for us. The tattoo calendar from AGUA Design can mark dates on your skin, makig your body a carrier of dates to remind us that time flies. You feel apprehensive yet naughty.   AGUA, founded under the leadership of AGUA since 1994, is specialized in developing

In 2000, Gamania introduced the first online game “Lineage” to players in Taiwan. With this product, Gamania started to think how to inspire the consumer to purchase. CEO, Albert recalled the Gift Card he saw overseas, which could store value and be given as a gift just like the pre-paid phone card. Gift Cards are easily assessable in convenient stores (which were the most common purchasing channel then) The Value Card was therefore created. 2000, GDS2 = Ticket to the Theme Park GD2S (Gamania Digital Distribution System), also known as the predecessor of GASH. If we refer it to

Since its launch in 2002, GASH card has been improving upon its texture, getting lighter and better each time. In the future, it is expected to become a virtual card without any weight. During of the course of such transformation, GASH left many records that marked its importance in the field of online entertainment.  1.Breakthrough—one card for all Back in the day, one game will typically launch its own card: RO card for RO, World of War Craft (WoW) card for WoW, GASH card for Gamania. But now our GASH card can be used to play games from other

People buy GASH cards not only for the game points, but a sense of adoration for a certain product. GASH cards appeared in various forms before, players buy them not only for the points but for collection purpose. \ ▲Far left: Maple Story, 2nd from the left and upper right: Lineage, lower right: Dragon Nest In addition to colorful basic style, image promotion style, what other forms of GASH cards did Gamania launch in the past?  GHQ—1000 points VIP Gift GHQ has designed and developed various corporate gifts since 2006 which not only serve as good wish to other corporate

The much familiar GASH will be upgraded to GASH PLUS. Effective March 1st, 2011, GASH PLUS will officially become a independent subsidiary. What did it need to be upgraded and establish as a subsidiary? What new services can it provide to players? G!Voice invited director of GASH PLUS, Lulu who can personally introduce it everyone!  Could you tell us what your view is towards GASH card and was there anything memorable or fun you could tell us about?  LuLu: I have a very simple view towards GASH. I think GASH represents universal value, you may even call it the

This year’s Game Developer Conference (GCD) was held in San Francisco Moscone Center from end of February to early March 2011. UI Design Center was very fortunate to have caught up and attended this gathering of global professional game designers. In fact, the gathering was filled with riveting experience sharing, ranging from casual to hardcore; from mobile, console to online games; from program, art, sound effect to marketing, covering each and every professional aspect in game industry.     However, we are not here to talk about what we’ve learned from that week in GDC (I’m sensing slight disappointment?)

Internet has already become one of the indispensible marketing tools in modern brand campaign. Official websites can be used to promote the business idea or launching of new products. Internet as a major communication tool has become a trend for years while the current trend is to combine virtual and real world. Some are moving from reality to virtual world and some are doing it the other way around. No matter what kind of method is used, the purpose is to build a deeper interactive relationship with the consumers. Now we will introduce some of these integration examples.  GT5

In addition to a variety of welfare and benefits, Gamania also has a great reward system. Regardless it’s individual or department, if you work hard enough, you could be recognized. Gamania will openly acknowledge your achievement and you may also get a chance to receive the highest honor—in the Gamania Hall of Fame.  ▲Gamania reward system is divided into two parts: individual and product sections.    Individual: Senior Staff Award is for staff who serves Gamania more than 5 years; Gama Star will receive cash prize NTD30,000.    Product: Best Inhouse Title is for product that generates revenue over

Not only does GHQ has handsome benefits, overseas Gamanians also enjoy many awesome or at times ‘odd’ benefits according to local customs: GKR often have meal gatherings to enhance their bond; colleagues from R&D in Shanghai and Beijing often rally for group travels during vacations and their favorite snack is the well-known ‘Zhang Jun Ya noodle-snack’ from Taiwan.    GJP prepares free snack-filled cabinet for colleagues as well as many vending machines selling beverages. GHK’s gama-island is equipped with TV and many comfortable couches so that colleagues could relax and watch some Taiwanese soap operas. GEU and GUS’s benefits

February 24th , 2012, Taipei suffered from rainy spell, but inside the hotel, boiled-hot enthusiasm ran through everyone’s vein. That day marked the Gama Townhall of 1st quarter held by GHQ in 2012. This time, Gamania invited the travel writer who courageously stepped outside his comfort zone and realized his dream, Cyril Chu to share his experience and story with Gamanians. Have a good APP award conferment ceremony was also held afterwards.      Three Crucial Stages in Life: Back to Zero   Cyril Chu has an impressive academic achievement and once worked for a high-tech company in the