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Facebook bans forced sharing. Good or bad?

Facebook bans forced sharing. Good or bad?

▲Photo from the Associated Press The changing algorithm of Facebook is no longer news, and no longer surprising to us editors or any digital marketing professional. In fact, the changes on Facebook are not universal around the world, but gradually

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Art: Yayoi Kusama Tokyo Museum

Art: Yayoi Kusama Tokyo Museum

▲Built in 2014 and designed by Kume Sekkei in Japan, the 5-story museum is a completely white building, inside and out. (Photo from https://www.gq.com.tw/life/travel/content-33317.html) Yayoi Kusama is an internationally renowned artist with creations displayed at the Venice Biennial, and held

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2018 GAMA DRAGON BOAT FESTIVAL Festive New Outfit

2018 GAMA DRAGON BOAT FESTIVAL Festive New Outfit

▲Festive New Outfit! Gama Buddy becomes a rice dumpling (Little Orange Dumpling). He announces it's festival time! Eating rice dumplings on the Dragon Boat Festival is a must, but what deliciousness exactly should be wrapped inside to show sincerity? Gama

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How to tactfully create an unstoppable comeback for a discontinued product? See how McDonald’s pulled it off.

How to tactfully create an unstoppable comeback for a discontinued product? See how McDonald’s pulled it off.

▲The wildly sought after McDonald's limited supply of Szechuan Sauce and poster. As long as your brand has been around long enough, then you must have, in one way or another, some discontinued products that are deemed "classic or fondly

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2014.07.24
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Come Get a Creative Boost!

Everyone wishes for boundless creativity at work or in their everyday life so they can constantly create something exciting in their life. But "creativity" doesn't grow on trees. You must spend time cultivating your concepts and building up your knowledge every day! So how do you learn about creative concepts? What databases can you draw on? G!VOICE has drawn up a list so your creativity can stand on the shoulders of giants!      Book Kashiwa Sato's Ultimate Method for Reaching the Essentials – Kashiwa Sato Japan's famous designer Kashiwa Sato tells us that creativity must be "organized" and

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2014.07.24
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The Power of Facebook Makes a Little Town Shine!

How does a super-mini town of only 78 residents situated on 1000+ meters high attract people’s attention?    Of course, in this desolately remote town with only a few cows, a church, a hotel and a few dozen senior residence, you wouldn’t expect there to be any topic worthy of notice. However, they cleverly chose the cheapest and most convenient way to link to the world, the social media—Facebook. In less than a month, they have become the subject that has been widely reported in 32 countries thousands of miles away from them, making them the most lively fan

Columns On Market Trends
2014.07.24
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Ops’ Take on Creativity BEA: Creativity must be “cultivated”!

Gamania is renowned for its business acumen and many competitors have tried and failed to emulate its "out of the blue" creativity. How does Gamania's operations division go about being creative? What is their attitude toward creativity? G!VOICE invited Bea from GTW-GO1 to share their secrets with us. To our surprise, Bea told us right off the bat: There is no such thing as creativity that comes out of the blue. Creativity must be "cultivated"!   GTW-GO1 Senior Manager WANG, Lan-Chun (Bea)   G!VOICE: What does creativity mean to you? Bea: Any idea is creative if it is not

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2014.07.24
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When High-End Make-Up Start to Play Games

“Women put on make-up for their/others’ pleasure” has long been the basic element for cosmetic advertising. Make-up commercials often adopt the form to provide women with a sexy and beautiful imaginary space. However, this winter Christian Dior abandoned the popular big-cast-small-film form, ridding of sexy celebrities’ endorsement and going for a game that provokes the pure desire to “play doll-up make-up game.” New commercial, Dior Games evokes that little girl in every woman—the one that jump and scream to fight for older brother’s video games.    Therefore, the spirit of having fun has been re-summoned. Dior tactfully combined its

Columns On Branding
2014.07.24
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Designer’ Take on Creativity.FISH: Use the “Step Ladder” Approach to Improve Your Ideas!

Creative Design Concept Design – WANG, Teng-Yu (Fish) The words "Creative Center" conjures up imagery of "creative" people hard at work coming up with answers to any question you might have. In reality, that's what happens. When G!VOICE asks tough questions about creativity, Fish, a concept designer with Creative Center, gives us answers that every creative worker should think carefully about.  G!VOICE: What does creativity mean to you? Fish: Something that is surprising, unusual and makes people jump.  G!VOICE: Where does your creativity come from? How does it take shape?Fish: I tend to be take bigger leaps in my

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2014.07.24
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Get Inside a Customer’s Mind at the Moment Your Message Appears

(Picture source:http://www.dotcomsecrets.com/customermindset)   I’d like to introduce to you all an article about Messages and Customers. The content is simple with great insights. How the message of a product reaches the consumers? What place is a good place? What message is a good message? How do we give the consumers a good branding experience?  I’ve done some simple Chinese translation, please feel free to read the original text in English.  Get Inside a Customer’s Mind at the Moment Your Message Appears  A Pitch Need to Occor in the Right Place and Time and Leave a Good Feeling Marketers are

Columns Recommendation
2014.07.22
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Want to be trendy? Then don’t forget to carry an iPhone.

When it comes to the word “trendy”, we have to mention iPhone, the game changer in mobile phones. Besides the smooth hardware and first-rate man-machine interface that make iPhone distinctive, the featured applications are what make iPhone great. It has been more than 3 years since the iPhone App Store came into the market. It featured the function of “touch + sense” that has never been seen before and introduced many innovative Apps at the very start. What’s more, the originality of the developers makes one gasp in admiration. They always have a masterpiece coming out that makes them

Columns On Market Trends
2014.07.22
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Gamania Mobilization Jump! Pride of Taiwan Cinematography-Director, LIN Yu-Hsien

For September’s feature activity, Gamania Mobilization, Gamania invited the pride of Taiwan cinematography, director, Lin Yu-Hsien (a.k.a Ah-Meow Lin) to give a speech on how he accomplished his dream and how he faced frustration and setbacks with all Gamanians.  The Birth of the Documentary, Jump!Boys Ah-Meow Lin once faced the plight of unemployment when he was younger. Without any financial support, he had no way but to head back to hometown and seek aid from his family. He had no other better things to do then so he took a camera and went to the local elementary school everyday

Events TW
2014.07.22
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Gamania’s Own Digital Entertainment Exhibition (GGS)

Global Exclusive Last year was a great year for Gamania TGS. Gamania demonstrated its status as a major international game company in terms of "quality", "quantity", international media exposure, popularity at Chiba and sheer force of presence. This year Gamania is not going to TGS, not going to E3 and not going to Gamescon. Instead, Gamania decided to stay home in Taipei and host its own independent digital entertainment exhibition – the Gamania Game Show (GGS). What led to this decision? Let's find out!  Hosting an independent digital entertainment exhibition is a break from Gamania's tradition of taking part

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2014.07.22
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Basic Outfits to Make You Trendy

All tribes have their own identification symbols. As trendsetters, you should be dressed with the smell of the “street” and the youth. The following are basic outfits recommended by G! VOICE. You can rest assured that you will become trendy by mixing and matching these accessories. Trendy T-shirt: Don't think that any worn T-shirt or company T-shirts shopped from some 3C exhibition are considered trendy T-shirts. The reason why trendy T-shirts are trendy is that there are culture and design implications behind them, such as a sketch of screaming hands on T-shirts of skateboarders; trendy “XX” patterns of KAWS;

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2014.07.22
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Dragon Nest’s Annual Version Upgrate: Introducing New Career, Acadmic!

▲Dragon Nest’s Annual Version Upgrate: Introducing New Career, Acadmic!  Popular Gamania online game, Dragon Nest conducted a version upgrade on September 27th 2011, launching brand new career, Academic. The spokesperson for the adorable character is Taiwanese singer, Genie Zhuo. Academic may seem sweet and innocent, but she specializes in using heavy weaponry and electromagnetic guns and thus is categorized as a long-distance attacking character. When player’s role reaches level 15, he/she may choose to change the task and upgrade to “Mechanic Summoner,” in which he/she can summon up to 7 mechanic partners to assist in attack!  In addition to

Events TW
2014.07.22
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Intensive Preparations, All New Experience!

It is rare to see an independent game show in Taiwan. To deliver a world-class GGS, Gamania's "Corporate Marketing Office企業行銷室 (CM)" held countless meetings during the preparation period. All of the participating units were on high alert as well, running test after test to make sure everything was absolutely perfect. The exhibition setup unit also ran at maximum efficiency to transform the old buildings with nothing at all into a high-quality exhibition venue combining fantasy with technology in just two short weeks. G!VOICE will now take everyone on a tour of all the preparations for GGS so you can

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2014.07.22
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Recommended Readings for Trendsetter Wannabes!

Fashion trends are constantly changing. In order to keep up with the trends, some effort needs to be exerted. Below are popular magazines and websites recommended by G! VOICE. You will never be left behind as long as you read this stuff frequently.   Magazines 《Milk》  “Milk” was started by TK, the godfather of trend in Hong Kong in 2001. In Hong Kong where the information flows fast, “Milk” brings the newest and hottest information on trends to readers every week. The content also provides an insight into various lifestyles, featuring different street cultures favored by the youth. The

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2014.07.22
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Golden Line-up I: Gamania’s Self-Developed A List Games

There are many elements involved in organizing a successful game show. Once you get past the venue design, show girls and performances, what really matters is a wealth of greatly quality game content. The Gamania Game Show featured 4 MMO heavyweight titles and 9 SNS, Web Game and Mobile Game titles. The lineup not only demonstrated Gamania's strong, vibrant R&D capability and originality but also gave this rare expo on self-developed titles in Taiwan both depth and breadth. In keeping with the spirit of "a good show is worth sharing!", G!VOICE ventured deep into the GGS to bring Gamanians

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2014.07.22
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The Most Youthful and Invincible CSR EVER Gamania Cheer up Foundation: Continue to Soar

Gamania is a conglomeration of dreams, converging dreams from CEO, Albert, fellow Gamanians and many others from the society. Founded for over a dozen years, Gamania has continuously received support and help from the outside over the years which prompted it to think about establishing an integrated and organized institution to give back to the society and to fulfill its corporate social responsibility. Hence in January 4th, 2008, Gamania officially founded, Gamania Cheer up Foundation. The Foundation believes that teenagers are the initiators of all dreams and the main force that drives our future world. However, in this age

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2014.07.22
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Revolution: A Path of Destruction and Innovation

(Source of picture: http://www.deviantart.com)   Revolution came from the Latin root Revolutio which means to turn direction or to change fundamentally.  Looking at uprisings from across nations in 2011, from Tunisian Revolution in North Africa, Egyptian Revolution to American citizens occupying Wall Street, the word “Revolution” is happening in all corners of the world.  Towards the end of this revolution year, G!VOICE deconstructed various meanings and aspects of revolution, taking Gamanians to learn the Spirit of Revolution that is ever relevant and innovative!   Speaking of revolution, the first thing that comes in mind is usually the image of political

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2014.07.22
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Leave the claw marks and the spirits too

Gama Bears inherit the spirit of pursuing glory from Gamania and never give up any battle. Though there were setbacks and failures, when the going gets tough, the tough gets going until the victory arrives. Gama Bears spirit can be easily observed from the logo and uniforms of every generation. Now, more products were launched while the spirit of Gama Bears keeps spreading. G!VOICE is going to show the identification, uniforms, and products of Gama Bears to all. Unique V-Shape as the Symbol of Victory The idea of fighting for battles and pursuing glory can be easily be found

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2014.07.22
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Golden Line-up II: 3D Animation by Gamania!

"Two Tigers" Animation Company Goes Wild!  On September 9, an earth-shattering announcement was made at GGS: SOFA Studio CEO Yang Shao-chang and Gamania Chief Strategy Officer William Chen jointly announced that the two companies will set up a new joint venture: the "Two Tigers" animation company. With the backing from the top brands in gaming and animation, "Two Tigers" should prove to be well-night unstoppable in the future! The press conference also hosted the global premiere of Two Tigers' first 3D animation Jade Armor, winning the praise and acclaim of the global media in attendance with its mix of

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