This is a meaningful case of brand marketing. "Heineken" has its eyes on the "+Pool" project which "a group of crazy people wants to use non-chemical methods to filter 2.27 million liters of river water per day, and allow New
Gamania recreational racing game "PopKart" will be introducing the brand new racing model - "Golden Paragon 9", to the gamers of Taiwan, Hong Kong, and Macao from September 1 to 15. "Golden Paragon 9" is released in Taiwan, ahead of
Taiwan has one of the highest density in scooters among the countries in the world. Major scooter brands in Taiwan are extremely competitive in terms of prices and creative marketing campaigns. Everyone wants to become the top consumer's choice. The
Sure gamanians have notice the recent decorations in the 18F lobby, 15F UX LAB, and even in SPACE 17 in Gama Island. They are now a part of the Design Thinking campaign! This campaign aims primarily to pump up our member’s ability of thinking creatively, and injects a new, energetic vibe to send us off on a better, new direction! This event was proposed by our very own UX director, Michelle Lin, and her dedication to Design Thinking. G!Voice invites Michelle to share with our readers what Design Thinking means for her, and why it is important for gamanians.
Everyone has their own image and perception of their ideal company in mind. After the official launch of GamaGarden on April 3rd, 2012, Albert said to his media friends, “Gamania celebrated its 17th anniversary at 13:00, on April 1st, 2012. This company is like my child, I’ve cherished and loved everything about it. I hope it could become a company with a competitive edge in every aspect, be it innovation, development or staff welfare etc. In sum, I hope that Gamania is the most ‘kick-ass’ company… ”When the word, ‘kick-ass’ was uttered, our media partners who sat with straight
Sanuk is a renowned handmade shoe brand in California, U.S. The word is originally Thai, meaning ‘pleasant and wonderful’. This brand won the grand prize of shoe design in 2007 in the U.S. This year, they launched a new series, ‘Streaker’, hoping to bring everyone the joy and comfort of streaking. When you hear the name, ‘Streaker’, it is not hard imagine how light-footed this shoe would be! To welcome the blazing summer, Sanuk promotes the urban surfing and casual leisure style and adopted the bright orange as color to reflect the ‘madness’ of Streaker. The shoe model is
Born to play and to have fun, such is the strong brand character and culture of Gamania. Whether it is in space, sound, office stationary, everywhere you see you could feel the vibrant, vigorous energy of Gamania. GamaGarden was born in April, 2012, it is the brainchild of Gamania, inheriting Gamania’s style. The minute you step into GamaGarden, you could feel that strong element of play and fun! G!VOICE invited the planner, Rainbow and desiner, Kevin from Brand Center to talk about the brand concept of GamaGarden. ▲The design of GamaGarden’s brand image was planned and executed by Kevin
I believe Gamanians have heard of such thing: Core Blaze, the new heavy-weight action MMO game developed and produced by Gamania’s R&D team, made its appearance in the invitation-only VIP event in Los Angeles, U.S on June 7th. The date coincided with the annual E3 2012, so game media from around the globe were gathered in the VIP demo for exclusive experience and Gamania received many positive feedbacks! So, what was so exciting about this event that you should definitely not miss out? Let’s read on… Core Blaze’s debut tester session was released in GGS last year and was
▲ ’Concentric Circle’ event held during Gama-Together camp on Gamania Festival, 2006. ‘Talent’ is the basic unit for constituting a company. How a company makes its staff feel sense of happiness at work has become an important issue for all companies nowadays. Generally speaking, the style of business owner decides the operation of the company and corporate culture. In the current stage of Taiwanese traditional job market, business owners tend to place ‘task demand’ over ‘corporate sharing’ and consequently making staff feel a bit left out and on the brink of feeling unhappy. 1111 Job Bank conducted a questionnaire
If someone ask you out of the blue: which 8 countries formed Eight-National Alliance intervened in China? How many could you still recount after so many years since graduation? Even though we’ve been long parted from our student era, I believe many people could still answer it correctly in an lightening speed: Russia, Germany, France, U.S, Japan, Austria, Italy and U.K. And we have our great history teacher to thank, for he/she ‘reorganize information’ for us using ‘verbal association’. Let’s try the following order to review Eight-National Alliance Russia, Germany, France, U.S, Japan, Austria, Italy, U.K If
Do it a step ahead, in exchange for customers’ 100% satisfaction The Ritz Carlton is a world renowned international luxury hotel chain. Its founder, César Ritz was the king of hotel industry. The reason for him to claim the thrown of the empire was not because his countless chained hotels, but that he implanted the principle and the spirit of ‘customer service’ into the corporate DNA and his staff. “Amazing, ultimate customer experience” is the service quality that Ritz Carlton demands. Such service spirit takes place in every Ritz Carlton hotels all over the world. In the book, “The
Directed and portrayed by Italian cinematic maestro—Roberto Benigni G!VOICE Recommend: “In life, it doesn’t matter what obstacle you run into, be optimistic, and make it a crazy game! Only the ones who believe life is beautiful becomes the winner in the end. If you’re fed up with the ‘emptiness’ of Hollywood, then you should prepare a spare evening to enjoy this movie. The deep thoughts brewing in the air after you finish watching the movie… and that each time you re-watch it, the magic is still there… In this film, Roberto Benigni adopted black humor to map out the
As the leading figures of digital entertainment, Gamania is honored with the opportunity to work with IDEO, which is currently one of the most innovative design companies! During the project, IDEO flew out to Taiwan and got together with Gamania members,in order to discuss how the concept of Design Thinking can be actualized? G!Voice takes you in for a closer look! Before the official meeting, IDEO hopped on a plane and came to Taiwan for a “Looking in” interview. The team learned about Gamania’s nature, working environment, company policy, brand image... etc, and most importantly, what our customers are
Work is an important place in business professionals’ lives, therefore the setting of the office more or less affects their lives. Magic mirror on the wall, which office is the coolest in the world? Inc magazine says that the coolest office belongs to the 2nd largest group purchase website, LivingSocial in the U.S. What so cool about it isn’t the advanced work facilities, but the young online company infuses with the old architecture, creating a vigorous and vibrant office with a unique bearing that pays tribute to the history. LivingSocial is located in Washington and was built by OTJ
We Love Sports Summer is upon the doorstep, it is the time of the year where everyone ‘reveals’ himself/herself. Your ‘flab’ may shy you away from putting on short skirts or tank tops. In order to lose the fat, GTW-CS initiated ‘Health Battle: Move your body’ contest in April. The contest not only embodies the ‘family’ value and love your work spirit, but enhances body condition, figure shaping and team work. The contestwas divided into three categories: fitness cycle relay, point-accumulation and ultimate challenge with the ‘devils’. Fitness cycle relay took the form of group competition.
In this society we often switch our identities between servers and servees. What do you feel when you’re being served? Yuan-Liou Publishing Co. once published a book, “How to move your customer”. There was a story about customer service that took place in a simple westernized restaurant (with a la carte meals with coffees). I think everyone could relate to this experience: in the somewhat hectic lunch time, the coffees that are supposed to come after the meal are either forgotten or needed to be urged several times. If there are several people having lunch together, sometimes the waiter
“What would a TV commercial from 40 years ago be, when it’s being re-interpreted through modern technology and the internet?” Are you curious about the answer? Let Google answer it. Google carried out a project, Google Project Re:Brief where it selected classic American commercials from the 60s and 70s, including Coca Cola, Volvo, Avis Car Rental and Alka-Seltzer, and destructured these commercials. Concept-wise, Google wants these classics to transcend beyond the one way communication as mere TV commercials or 2-dimensional advertisements but to add the interactive feature of modern technology, such as social media, mobile phones, internet,
Customer servicing is very important strength a brand exhibits in market sales. What it stands for internally is everything the brand embodies: from the sufficiency of hardware equipment to the organization and management of software; from product R&D, completion, complete profit mechanism to corporate culture and style. Every detail has to be in tune, and together they represent the performance one sees. Just like the ballerinas on stage, they endured the tough training from their mentors, they developed great sync with the musicians and they trained day and night just for that perfect moment on stage. You may not
According to brand survey in 2011, Gamania takes a leading role in terms of brand recognition and market share among game industry. Gamania’s brand image gives people a youthful, vigorous impression, however in the customer satisfaction regard, it still has room for improvement! In this issue, we invited 3 supervisors: section chief of Customer Service, Paul Hung, division chief of 2nd division of Game Operation, Ken Tang and section chief of Internet Technology, Paul Ding to talk about the current situation of Gamania’s customer service. In the meantime, we also like to gather minds about enhancing our customer service
G!VOICE Recommend: “This is a memoir of the renowned recorder, Geoff Emerick’s years with the greatest band, the Beatles in EMI’s studio on 3 Abbey Road. From the Beatles mania to they each went their ways. Geoff witnessed it all and documented honestly in the book on the Beatles’ private sides: their conflicts, arguments, their adorable and capricious side. In addition, he also documented the behind the scene stories and process of creating the greatest rock n’ roll album in studio 3. It’s definitely a book worth reading! ” Introduction 3 Abbey road, the address of EMI recording
The Group Staff Survey 2010/2011 result (1) gathered Gamanians’ thoughts and opinions about the company, among which the item, ‘customer service’ showed that there is room for improvement regarding managing relationship with internal and external clients. When thinking about how to improve customer satisfactory rate, we should consider both internal and external aspects. If every unit in a company could provide good service, naturally they could provide better products and services to external clients. It is all correlated. If Gamania could commit to customer service on all fronts then we could turn around the bad Gama-reputation that players perceive us.
With the popularization of mobile devices, you see people toying with their smartphones or tablets during meetings, lunch, watching TV, on the MRT. No matter if you are playing games, reading the news or just surfing the net, these things have already become a crucial part of living. Hence the implosion of apps in the current market. There are so many of them, some realistic, and others simplistic. A design that blossoms out of such context, that apparently adapts best to the clean-cut, fast-paced logic of mobile apps, is Flat Design. What is Flat Design? In simple word,
Commercial videos come from creativity. Creativity is an intangible form: when you think about something that no one has thought of while taking a dump or riding a scooter. That is pure orgasmic for creative personnel! That light bulb of idea flashes and you instantly write down your thoughts. The next day you describe it to your client in shining armor, indulging yourself in clients and colleagues’ applause and admiration (imagining successful proposal in my mind…) So to talk about the ‘logic’ or ‘meaning’ behind creativity is a contradiction in itself. Can something that flashes into your mind