We Love Sports   Summer is upon the doorstep, it is the time of the year where everyone ‘reveals’ himself/herself. Your ‘flab’ may shy you away from putting on short skirts or tank tops. In order to lose the fat, GTW-CS initiated ‘Health Battle: Move your body’ contest in April. The contest not only embodies the ‘family’ value and love your work spirit, but enhances body condition, figure shaping and team work.   The contestwas divided into three categories: fitness cycle relay, point-accumulation and ultimate challenge with the ‘devils’.   Fitness cycle relay took the form of group competition.

In this society we often switch our identities between servers and servees. What do you feel when you’re being served?  Yuan-Liou Publishing Co. once published a book, “How to move your customer”. There was a story about customer service that took place in a simple westernized restaurant (with a la carte meals with coffees). I think everyone could relate to this experience: in the somewhat hectic lunch time, the coffees that are supposed to come after the meal are either forgotten or needed to be urged several times. If there are several people having lunch together, sometimes the waiter

“What would a TV commercial from 40 years ago be, when it’s being re-interpreted through modern technology and the internet?” Are you curious about the answer? Let Google answer it.   Google carried out a project, Google Project Re:Brief where it selected classic American commercials from the 60s and 70s, including Coca Cola, Volvo, Avis Car Rental and Alka-Seltzer, and destructured these commercials.    Concept-wise, Google wants these classics to transcend beyond the one way communication as mere TV commercials or 2-dimensional advertisements but to add the interactive feature of modern technology, such as social media, mobile phones, internet,

Customer servicing is very important strength a brand exhibits in market sales. What it stands for internally is everything the brand embodies: from the sufficiency of hardware equipment to the organization and management of software; from product R&D, completion, complete profit mechanism to corporate culture and style. Every detail has to be in tune, and together they represent the performance one sees. Just like the ballerinas on stage, they endured the tough training from their mentors, they developed great sync with the musicians and they trained day and night just for that perfect moment on stage. You may not

According to brand survey in 2011, Gamania takes a leading role in terms of brand recognition and market share among game industry. Gamania’s brand image gives people a youthful, vigorous impression, however in the customer satisfaction regard, it still has room for improvement! In this issue, we invited 3 supervisors: section chief of Customer Service, Paul Hung, division chief of 2nd division of Game Operation, Ken Tang and section chief of Internet Technology, Paul Ding to talk about the current situation of Gamania’s customer service. In the meantime, we also like to gather minds about enhancing our customer service

G!VOICE Recommend: “This is a memoir of the renowned recorder, Geoff Emerick’s years with the greatest band, the Beatles in EMI’s studio on 3 Abbey Road. From the Beatles mania to they each went their ways. Geoff witnessed it all and documented honestly in the book on the Beatles’ private sides: their conflicts, arguments, their adorable and capricious side. In addition, he also documented the behind the scene stories and process of creating the greatest rock n’ roll album in studio 3. It’s definitely a book worth reading! ”   Introduction 3 Abbey road, the address of EMI recording

The Group Staff Survey 2010/2011 result (1) gathered Gamanians’ thoughts and opinions about the company, among which the item, ‘customer service’ showed that there is room for improvement regarding managing relationship with internal and external clients. When thinking about how to improve customer satisfactory rate, we should consider both internal and external aspects. If every unit in a company could provide good service, naturally they could provide better products and services to external clients. It is all correlated. If Gamania could commit to customer service on all fronts then we could turn around the bad Gama-reputation that players perceive us.  

With the popularization of mobile devices, you see people toying with their smartphones or tablets during meetings, lunch, watching TV, on the MRT. No matter if you are playing games, reading the news or just surfing the net, these things have already become a crucial part of living. Hence the implosion of apps in the current market. There are so many of them, some realistic, and others simplistic. A design that blossoms out of such context, that apparently adapts best to the clean-cut, fast-paced logic of mobile apps, is Flat Design.   What is Flat Design? In simple word,

Commercial videos come from creativity. Creativity is an intangible form: when you think about something that no one has thought of while taking a dump or riding a scooter. That is pure orgasmic for creative personnel! That light bulb of idea flashes and you instantly write down your thoughts. The next day you describe it to your client in shining armor, indulging yourself in clients and colleagues’ applause and admiration (imagining successful proposal in my mind…)   So to talk about the ‘logic’ or ‘meaning’ behind creativity is a contradiction in itself. Can something that flashes into your mind

“Innovation” is often sorted into the field of “designers”, “engineers” or “management personnels”. As a matter of fact, it concerns every single member that takes part in an organization. Each can (and should,) find their “role” as a creative thinker... Yet, we were not encouraged to this type of Design Thinking in our education. Today, G!Voice wishes to introduce some simple methods that will help you “think outside the box” (Grin).  1. Be used to doing things you aren’t used to Everyone is used to sticking to things and procedures that they are familiar with (of course...). However, these “habits”

Apple, the brand that I cannot get through a single day without. I believe there are a lot of people out there that, like me, fill their day between iPhones, iPads and Macbooks. As if they really are that busy. Seriously, is it that “We own machines? Or do the machines own us?” This kind of talk will forever be an on-going debate, yet just very recently, I figured out what purpose each of these serve in my daily life, and I’m back in control once again!   Its starts from iPhone 3G People might think that I was

Career and life can be compared to playing games, the stronger you become, the higher stage you could reach! However, one shouldn’t sacrifice happiness for achievements. Family shouldn’t be the price to pay for success!  Universum releases the global talent attraction index: “The World’s Most Attractive Employers 2011”, Google, Microsoft and Apple are among the top 10 list. The reason Google is ranked at no.1 is because of its innovative work culture, great work ambianace and handsome bonus and benefits. Another report from the latest news says that the United Nation consigned Columbia University to research on World Happiness

Can a simple bottle be an instrument too? Although all we learn from physics class tell us otherwise, nothing is impossible in the minds of creative designers. Tama Art University student Fujiwara Jun came up with a design known as “Re:  Sound Bottle”, a system that collects sounds into a glass jar containing complex wires. This device records any sound automatically and converts it into beatbox music by popping the lid. The sounds are a bit disjointed, but you can’t stop bobbing your head to it!  Sounds you encounter on a daily basis, such as: Clapping, chatting, or snapping

“Thinking!” This paradoxically simple yet deep concept effects the smallest establishment of a humble shop, to the great history of human civilization. However. . . How do you define the act of thinking? Should it be as heavy as Rodin’s Le Penseur, or as light as an innocent child, wrinkling brows?   In fact, the only rule you need to have in a brainstorming session is that, there are no rules! The process of inspirational thinking should be the act of “emptying your brain” and connecting everything that pours out of your mind at the moment. Just freely associate

G-Voice Recommends: Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation By Tim Brown This is not a book just for designers, but rather, it is a how-to manual about thinking and living with a creative mindset. It introduces design thinking seamlessly into life, organizations, products and service, and serves as a breath of fresh air for social outlook and corporate strategies.   Sit back as the CEO of IDEO, Tim Brown, takes readers on a journey to explore the world of design thinking. Design not only concerns visual appeal and polishing surroundings. It is more about

Looking back to what users want How does a good idea stand out among others in the sea of inspiration? We need to ask ourselves. . . Where does the problem lie, exactly?        “The Question is always inside us” That fact is, we need a “user-oriented, innovative, interactive and practical method to figure out the best concept and ultimate plan”. That is the heart of Design Thinking: humanity. Through observation and key interviews, the problem can be truly pinpointed and tackled with; that is the spirit of what ideas are all about. For example, one of IDEO’s past

G! VOICE Introduces: Everyone has heard about “design thinking”, but what is this idea really about? How does one “think creatively”? Can “design thinking” really solve problems? Four inspiring Taiwan youths visited the most successful innovative companies in the US (IDEO, Coca Cola, Autodesk, Stanford... etc) to make a documentary on how people come up with “design thinking”. This film objectively illustrates how different industries come up unique ways to tackle human need, behavior and way of thinking. Their solutions apply to corporations as well as social problems. This following video would allow gamanians to “design and think” from

Build a prototype; Embrace the mistakes    On the road of Design Thinking, after much observation of the consumer society, it is important to learn how to embrace your “failed” ideas as much as the successful ones. Many are idealists that aim for perfection on the first go. This leads to a lot of pre-planning and organizing beforehand, which is a good thing. However, when it comes to innovation that is when it starts to get tricky. Upon wanting a top score before actually trying often leads to the reluctance to be bold and take risks. From conceiving an

Quit smoking, no drinking and driving, clean elections, child welfare, domestic violence preventions, gender equality. . . . . . When an advertisement is from social institutions, charity foundations or child care services, the product usually is a marginalized group or taboo subject. In the advertising industry, controversial topics are always a challenge, and need to be dealt with care and consideration. It’s having to stride into the office when you are aware everyone knows you are late. That is, this kind of thing must be “bold, yet sensitive”.  The client, YWCA New Zealand, requested a survey about “women

▲On March 15th, 2013, the abolishment of GTW guest center, a place of iconic status, finally takes place, and lives on now in the memories of all gamanians.  The center was first established in April 2007, as place to receive guests in Taiwan that visit our corporation. Every time a Gamania player sets foot in the headquarters, he or she is greeted by the warm, welcoming gates of the stylish - and orange - Customer Service Center. From April 2007, to March 2013, the center served as the perfect receptionist venue that introduces people to what gamania’s image is