You might question the title by asking "A brand is not a person, how can it have an attitude?" Before we answer this question, let's start by taking a look at a case: do you know the batch home appliance seller 486? In September this year (2019), he posted on the Facebook page (screenshot below), which basically indicates: Some people attack him for selling Korean products and showing off his wealth. Not only does he not apologize, show his weakness, ask for forgiveness, but he also counterattacks with his full force saying "You haters are a group of idiotic

▲ Netflix leases 70s old cinema "Paris Theatre" in New York to show its own movies causing a huge external buzz (Source of the photo: official Netflix Film twitter page) The saga between Netflix and the traditional entertainment industry, various major film festivals, and brick-and-mortar theaters are well-known. For instance, Cannes Festival in France publicly refused to include Netflix in the festival, while Netflix posted a long response saying that we are the future of of cinema, and if Cannes is choosing to be stuck in the history of cinema, that's fine. CEO Reed Hastings even publicly stated that

The official website of "Komori Life" is officially online on December 17. The living simulation builder mobile game is distributed by GungHo Gamania of the Gamania Group, developed by Shanghai Ruiluo Online, and released by Shanda Games. The game's promo video was debuted and the game's four main features were officially announced for the first time, including "Japanese style refined graphics", "hand-made cuisine simulations", "surrounding cutesy kittens", and "light group chats". Plus, "Komori Life" pre-registration details were announced to officially start at noon at 12 o'clock on January 3, 2020. Players in Taiwan, Hong Kong, and Macau are welcome

The first major revision of "Lineage Remastered" (hereinafter referred to as Lineage R), developed by Korean gaming mogul  NCSOFT and distributed by Gamania, debuts on December 19, 2019! "Dragon Dungeon Updates": a brand new format, will be presented. The four great dragons will demonstrate their new strengths across the Aden World map, which will be open for access at regular hours. "New Professional Skills Evolution": the nine main professional skills will be updated with stronger fighting power. "Maximum Skill Levels and Elixirs System Updates": the character skill points will be increased to 55 points, and the elixir limit is

"Lineage M", the epic mobile game that has crossed generations was released over two years ago. The game is developed by Korean gaming mogul NCSOFT and distributed by Gamania. This month (on December 14), it was announced on the players' forum that the two-year anniversary will be releasing the special celebratory gift of 2 NC coupons, creating a huge buzz among players of the Taiwan version. The officials has also announced a series of reward events on December 18. The first of the series is the "The World's Leaders Cake" event, in which the two-year anniversary cake monster will

In general, consumers have a deep understanding of the product with only a smattering of the brand, however, Gamania is able to achieve 100% brand recognition in Taiwan. How does the Gamania brand become so well-known by the public? Deliver the key message of the brand, shape core value of the brand and reinforce the difference of brand image to invigorate the brand are the main issues Gamania has been focused. In this issue of G!VOICE, we will activate everyone's brain to think about the brand and understand Gamania's ideas and observations on brands.    Internet is a highly

▲ Japanese national superstar Takayuki Yamada , and up-and-coming starlette Misato Morita, who portray director Toru Muranishi and porn star Kaoru Kuroki, are the soul of the movie. They have naked and bold  scenes in the drama Adapted from the biography of legendary Japanese porn director Toru Muranishi, "The Naked Director" available on Netflix in August this year has made a buzz after its debut online. Throughout 8 episodes of season 1, the main character Toru Muranishi, whom Japanese national star Takayuki Yamada portrays, demonstrated the "awakening" from a regular and honest English learning material salesman to a porn

Gamania Group's swap app , Swapub, held the "Swapub Party" at the Center for Innovation Taipei on August 25 this year, the first ever event based on the theme of "swap". The Swapub team meticulously planned a series of exciting activities, the interesting experience raging from online to offline,  to make all registered swappers get ready for an unforgettable summer afternoon. "So it was you!" Swapper Meetup The swappers in various cities in Taiwan went from online exchanges to this exciting offline gathering through this event. Two people who never met before saw each other face-to-face at the venue.

▲ A.I. Superpowers Artificial intelligence has been the hot topic in recent years. The interactions between Iron Man Tony Stark and A.I. computer "J.A.R.V.I.S." are amazing, and could that ever happen in the near future? Can human beings be released from the shackles of intensive labor to find out more about the meaning of life? In his book "A.I. Superpowers", Dr. Lee Kai-Fu talks about the A.I. development in the past and the future, and the advantages and disadvantages between China and America. It offers a window into the whole industry. Here, we summarize some key points within the

It  was announced today (June 20) that the MMORPG mobile game 《Cross Gate M》, crafted by Japanese gaming giant SQUARE ENIX and distributed by Gamania, is to be officially released in Hong Kong, Macau, and Taiwan on Google Play and App Store at midnight June 25. All gamers are invited to return to the Kingdom of France (法蘭王國) and start a new journey of adventures! 《Cross Gate M》 will be collaborating with beanfun! through the "community assistance" spirit of licensed IP to bring the gaming world and real-life functions and services together and create the most powerful gaming social

Let's Declare a War to the World!! Gamania announced today (June 21) that the registration for the Taiwanese representative team qualification phase of the first 《Crazyracing Kartrider》 World Championship starts today! The 《Crazyracing Kartrider》 world games, started by Korean Nexon and has swept the world, is a highly anticipated competition among gamers. The company indicated that they hope to continue the gamers's passion and dedication to the game and have initially invested millions to host the games in Taiwan this year. The world championship prize award is about 20 million won (about NT $520k). The free-registration competition is divided

▲ The close-out report of Cannes Creative Lions 2018 Today, I would like to recommend a book, a book that is a shared secret in the advertising industry - "The close-out report of Cannes Creative Lions 2018".  It is written by Jacqueline Lai, also known as Xiaoyu, the Taiwanese official representative at the Cannes Lions Festival, and the curator of the Taiwan Creativity Week, too.  Cannes Lions has always been the Oscars of advertising industries around the world. It is held in June each year in Cannes, France, where the world's most outstanding advertisement creations are presented. In addition