"Exposing one's own shortcomings is a good business." The statement is based on a pivotal core presumption "The product is not for everyone." It sounds like nonsense, but many marketers ignore or don't want to admit it. To put it
This article "Darling, Which 'Taste Lover' Are You, Sour, Sweet, Bitter, Spicy or Salty" is excerpted from PolyshBy Yun-Chih ZengPhotography/ Xiaoguang & Yoy Legend has it that women miss their lovers in different ways from men. Compared with the linear
It's been a couple of months since I wrote an article last time (shame). I have been busy with product transformation lately. It also prompted me to rethink how to turn an idea into a product. After some twists and
▲HO HO HO! Surprise! Meet the Gama buddy-turned Santa Gama Claus with surprise! With food, music and glowing Christmas street lights, Christmas is a big festival at the end of the year. But the most anticipated part at Christmas Eve
▲Senior Supervisor of R&D department If game equals fun, the routine of R&D department in Gamania can be called as the process of making fun. However, they are playing professionally and consciously. The senior supervisor of the R&D department, Cookie (Rao, Min-Han) pointed out, “Essentially, although our responsibility is to focus on the games the greatest difference between us and the players is that we are playing consciously. While most players are luckier than us (laugh), because they can simply enjoy the fun of games.” Building a Fun Theme Park The so called “play consciously,” Cookie suggested means the
What is User Experience? We often here friends saying, “This thing is rad!” or “Feeling awesome!” to describe their positive feelings after experiencing something. This process where they interact with people or things are what we called User Experience (UX). To elaborate further, user experience is based on the user-centric idea, emphasizing on the application and aesthetic value of the product or software, including subjective impression, functions, usability, information etc. These factors relate to one another and cannot be separated and the whole thing comes into form the user experience. User experience is subjective and psychologicalal feeling that
GCN hosted its very own Spring Banquet on February 25th 2011. This year’s banquet was unprecedented, participants wise, or content wise. GCN also had the most VIPs, in addition to CEO Albert and BU/SU heads of GHQ, 臺灣區營運長V哥, COO of GTW, Vincent Chuang, COO of Alibangbang Barron Lo, and COO of RedGate, Jacky also came to Shanghai. The event was mesmerizing and marvelous, in addition to exciting games and shows prepared by the organizing committee, all the supervisors of GCN also prepared stellar performances to show their appreciation for Gamanians’ hard work and encourage everyone to keep up with
At the start of 2012, Gamania hosted a two day long technical exchange symposium at No. 4 Park’s Huo Shui Cultural and Creative Park in Zhonghe: Gamania Agora from 1/9-1/10. Agora means “market plaza” in Greek. In ancient Greece, the market was combined with the plaza. The former was a location for trade and barter, while the latter was a place for exchange of public opinions. Gamania hopes that this can be more than just a place to present the group’s new technological achievements, that it can also become a good channel for internal technical exchanges so that Gamania’s
At the end of the year, Gamania Japan held its much anticipated year-end banquet on December 16 at the Shinagawa Prince Hotel in Tokyo. Activities at the banquet that day included fun-and-witty Q&A games, introductions to new Gamanians, and a mysterious guest – the Christmas Girl, adding a much fun, enjoyment, and Christmas spirit to the banquet’s atmosphere. What was it actually like at the banquet? Let’s look at some pictures and find out! ▲To ensure a successful year-end banquet, the planning team is hard at work making all the necessary preparations! ▲An introduction to the newcomers who will
Even in the cold of winter, Gamanian’s passion and enthusiasm does not diminish. On December 14, 2011 Gamania Korea rejoiced in elated spirits as it held its year-end banquet at a Korean Barbeque restaurant where you can eat barbequed meat and drink hot liquor. The restaurant specializes in Korean barbeque-style pork. Because the environment is more comfortable and open, and they provide unlimited alcoholic beverages, it has become the tradition of Gamania Korea to hold its year-end banquet at the Korean barbeque restaurant. ▲(Image source:http://www.blackpigseoul.co.kr) In July of 2011, Gamania Korea established the “Tornado Studio” (TND) R&D company,
At the end of the year, although GUS did not throw a luxurious end-of-year banquet, the heart-warming Christmas luncheon was still an essential Christmas tradition. On December 16, 2011, the GUS Christmas luncheon was held in a Japanese-Style Shabu Shabu restaurant. The warm steam from the hotpots gave our American colleagues a special sense of warm and caring. Thank you, everyone, for your hard work and dedication throughout the year of 2011. Please continue your excellent work in 2012! ▲John the big guy (second from the right in the next picture) challenged Jerry (second from the left) to a
▲GHQ-CSO-Jennyhm Lee Little Tip: Categorize according to frequency of use; don’t move it if you don’t need to use it; one year is the limit; establish rules. Jennyhm is the secretary for the Group Strategic Director’s Office. She has developed some good habits in the workplace, which allow her to increase her work efficiency and prevents her from having to waste time looking for certain objects. Jennyhm’s secret to high workplace efficiency is being able to find anything she needs in a very short period of time. As the Age-Old Chinese Proverb goes: “If
▲GTW-GOBU2-Ken Tang Little Tip: Learn to categorize; be on the same side as your boss; know what your boss wants. Recommended Books: What Got You Here Won’t Get You There, The 7Habits og Highly Effective People Different Tasks Have Different Levels of Priority Do you often feel that you don’t have enough time? Or, that you have a lot of work that you cannot finish in time? Ken, the Director of Gamania’s Second Operations Division, provides us with some of his secrets for easily completing his tasks at work and leaving enough free time to
▲GHQ-CSO-Connie Ma Little Tip: Form as many relationships as possible; update frequently; resources are all around us. Connie often travels to various places around the globe. She represents the company in negotiations, the signing of contracts, and understanding subsidiary companies’ operations, and, she is also responsible for the licensing of games. As the Director of the Global Marketing and Development Division, Connie’s professional networks are like the transportation infrastructure of an advanced modern city – not only extending in all directions, but also easily accessible and readily available. Ready at Any Time, Available within an
▲GTW-IS-Jason Lin Little Tip: Good health can be achieved by exercising just 15 minutes every day Recommended Books: The Men’s Health Big Book of Exercises Gamanians, in addition to working hard at work, have you remembered to take care of your own health as well? All Gamanians know about the gym on the second floor of Gamania Headquarters, but only a few people ever go and take advantage of it. To encourage Gamanians to exercise more, in October of last year Gamania hired Jason (林笈申) to come to Gamania and work as the dedicated exercise trainer for Gamanians
▲GHQ-CRO-Nan Chen Little Tip: Put just one object back into its place each day, and in time, everything will be neat and clean Recommended Book: The Magic Book of Organizing Are you constantly angry because you can’t find certain objects or documents? Here are some tips from the Group R&D Chief’s administrative assistant Kitty (Nan Chen) for effectively organizing your work environment. Kitty’s office is like a warm home – it is not only clean and well organized, but also very complete in that it has everything you can think of or need, including food, clothes,
The one and only: Collette, established on Saint-Honoré Street, Paris, in March 1997, is definitely the coolest, raddest fashion shop in the world. Combining creativity from fields of lifestyle, culture, design, music, aesthetics, trend, vogue and gourmet, Collette is the first “Concept” shop in the world and the first extreme “cross-over” brand. Not so long ago, Collette just finished its garage shop front renovation project with its neighbor, Chanel. It is now ready to launch its new vigorous fashion concept shop, “The Away Project” on March 28th 2011. Collette packed a solid legion of brand power as
The overwhelming popularity of the Apple iPod or iPhone in recent years has reminded us how influential excellent UI designs can simplify our life and even determine the sales of products. Because the UI, or User Interface, is the first product impression for users when they start using a product, a poor UI design will only frustrate users who may put products aside after a few tries. Then, these cleverly or sophisticatedly designed features soon become useless decoration of products. This is because the effort that product designers put into product designs remains invisible to users, and they can
Most marketing campaigns are designed either to promote new products or services, or increase sales. Under this premise, buzz marketing campaigns are easier to strategize than promotions of brand images. Some products or services are low involvement in nature. They are like air; we barely feel their existence, and even if we use them everyday, we are not motivated to pay attention to them. Products such toilet paper, drinks or shampoo fall into this category. However, if there is a new product launched at this time, marketers can easily generate buzz to communicate with customers, but so doing
“As the clock is ticking, skin becomes saggy. Why do I realize its importance only after time has passed?” The line from Tourbillon by Eason Chan has thoroughly revealed the treachery of time. Before the legendary 2012 doomsday, novelty notebooks and calendars recently introduced to the market seem to promise a better 2012 for us. The tattoo calendar from AGUA Design can mark dates on your skin, makig your body a carrier of dates to remind us that time flies. You feel apprehensive yet naughty. AGUA, founded under the leadership of AGUA since 1994, is specialized in developing
I used this award-winning film to discuss about how to create a CF when I was working in China. Epuron - the Power of Wind https://youtu.be/6IjUkNmUcHc We usually say there are lots of techniques to express your creativity in a CF. One such techniques is how you can guide audiences – what kind of stories you intend to present to audiences with what kind of scenes. So, by the time audiences follow your tempo and finish the CF, they can still recall key messages stored in their memory. Here comes the key
The uber-“Moe” online game, DIVINA Online packed a copious content for close best. The official characters’ voices were dubbed by renowned voice actor Norio Wakamoto (dubbed in Dragon Ball Z) and voice actress, Moe Goto (dubbed in Naughty Kiss). Players may select their favorite voice actors to go with the characters they created. Since the beginning of CB in March 10th, DIVINA Online had a head start ranking at top 5 on the first day of launch. The server opened for CB was jammed pack on the first day! This spring, DIVINA Online will give you the hottest