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Laurels

Naomi Watanabe and Yuni Yoshida Amazed Fans!

Naomi Watanabe and Yuni Yoshida Amazed Fans!

Who says stars need to be slim and beautiful? Naomi Watanabe broke the social frame over the world with her short and round figure. She has longed to be in the entertainment business since a young age and joined New

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A good brand brings out a better you. See how Nike uses high-tech to achieve well-rounded, successful branding

A good brand brings out a better you. See how Nike uses high-tech to achieve well-rounded, successful branding

Are you a jogger? Are you always alone and take the steps forward on your own? Nike heard you. With high technologies, it creates an “avatar of you”, who runs with you in real time! The so-called “Unlimited Stadium” is

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Behold, UX is all around! User experiences in our daily lives

Behold, UX is all around! User experiences in our daily lives

“Oh man! What the hell is this? Why is it so hard to use?” Does it sound familiar to you? Has it occurred to you that the things we use every day, from the moment you open your eyes until

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How to market when the government is a brand?

How to market when the government is a brand?

In a democratic country, its government is not only a political or administrative body, but also a brand that requires honing. In 2017, let’s take a look at how Taipei City shines its brand of Taipei City Government through the

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PREV NEXT
2014.07.15
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Design Elements to GamaGarden’s Happiness

Born to play and to have fun, such is the strong brand character and culture of Gamania. Whether it is in space, sound, office stationary, everywhere you see you could feel the vibrant, vigorous energy of Gamania. GamaGarden was born in April, 2012, it is the brainchild of Gamania, inheriting Gamania’s style. The minute you step into GamaGarden, you could feel that strong element of play and fun!  G!VOICE invited the planner, Rainbow and desiner, Kevin from Brand Center to talk about the brand concept of GamaGarden. ▲The design of GamaGarden’s brand image was planned and executed by Kevin

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2014.07.15
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Core Blaze: The VIP Experience Hands-on Private Press Demo in Los Angeles, U.S

I believe Gamanians have heard of such thing: Core Blaze, the new heavy-weight action MMO game developed and produced by Gamania’s R&D team, made its appearance in the invitation-only VIP event in Los Angeles, U.S on June 7th. The date coincided with the annual E3 2012, so game media from around the globe were gathered in the VIP demo for exclusive experience and Gamania received many positive feedbacks! So, what was so exciting about this event that you should definitely not miss out? Let’s read on… Core Blaze’s debut tester session was released in GGS last year and was

Columns Recommendation
2014.07.15
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Family x Corporate Force of Happiness=Corporate Competitiveness

▲ ’Concentric Circle’ event held during Gama-Together camp on Gamania Festival, 2006. ‘Talent’ is the basic unit for constituting a company. How a company makes its staff feel sense of happiness at work has become an important issue for all companies nowadays. Generally speaking, the style of business owner decides the operation of the company and corporate culture. In the current stage of Taiwanese traditional job market, business owners tend to place ‘task demand’ over ‘corporate sharing’ and consequently making staff feel a bit left out and on the brink of feeling unhappy. 1111 Job Bank conducted a questionnaire

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2014.07.15
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Information: You can organize it this way!

If someone ask you out of the blue: which 8 countries formed Eight-National Alliance intervened in China? How many could you still recount after so many years since graduation? Even though we’ve been long parted from our student era, I believe many people could still answer it correctly in an lightening speed: Russia, Germany, France, U.S, Japan, Austria, Italy and U.K. And we have our great history teacher to thank, for he/she ‘reorganize information’ for us using ‘verbal association’.   Let’s try the following order to review Eight-National Alliance   Russia, Germany, France, U.S, Japan, Austria, Italy, U.K If

Columns On UX
2014.07.15
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Brand Power’s Backbone: Customer Service

Do it a step ahead, in exchange for customers’ 100% satisfaction  The Ritz Carlton is a world renowned international luxury hotel chain. Its founder, César Ritz was the king of hotel industry. The reason for him to claim the thrown of the empire was not because his countless chained hotels, but that he implanted the principle and the spirit of ‘customer service’ into the corporate DNA and his staff. “Amazing, ultimate customer experience” is the service quality that Ritz Carlton demands. Such service spirit takes place in every Ritz Carlton hotels all over the world. In the book, “The

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2014.07.15
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Life is beautiful

Directed and portrayed by Italian cinematic maestro—Roberto Benigni G!VOICE Recommend:  “In life, it doesn’t matter what obstacle you run into, be optimistic, and make it a crazy game! Only the ones who believe life is beautiful becomes the winner in the end. If you’re fed up with the ‘emptiness’ of Hollywood, then you should prepare a spare evening to enjoy this movie. The deep thoughts brewing in the air after you finish watching the movie… and that each time you re-watch it, the magic is still there…  In this film, Roberto Benigni adopted black humor to map out the

Columns Recommendation
2014.07.15
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Gamania Headlines! Gamania x IDEO

As the leading figures of digital entertainment, Gamania is honored with the opportunity to work with IDEO, which is currently one of the most innovative design companies! During the project, IDEO flew out to Taiwan and got together with Gamania members,in order to discuss how the concept of Design Thinking can be actualized? G!Voice takes you in for a closer look!  Before the official meeting, IDEO hopped on a plane and came to Taiwan for a “Looking in” interview. The team learned about Gamania’s nature, working environment, company policy, brand image... etc, and most importantly, what our customers are

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2014.07.15
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The Coolest Office in the World

Work is an important place in business professionals’ lives, therefore the setting of the office more or less affects their lives. Magic mirror on the wall, which office is the coolest in the world? Inc magazine says that the coolest office belongs to the 2nd largest group purchase website, LivingSocial in the U.S. What so cool about it isn’t the advanced work facilities, but the young online company infuses with the old architecture, creating a vigorous and vibrant office with a unique bearing that pays tribute to the history. LivingSocial is located in Washington and was built by OTJ

Columns On Branding
2014.07.15
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Gama LOVE Sports

We Love Sports   Summer is upon the doorstep, it is the time of the year where everyone ‘reveals’ himself/herself. Your ‘flab’ may shy you away from putting on short skirts or tank tops. In order to lose the fat, GTW-CS initiated ‘Health Battle: Move your body’ contest in April. The contest not only embodies the ‘family’ value and love your work spirit, but enhances body condition, figure shaping and team work.   The contestwas divided into three categories: fitness cycle relay, point-accumulation and ultimate challenge with the ‘devils’.   Fitness cycle relay took the form of group competition.

Events TW
2014.07.15
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Do You Feel the Customer Service? Are You Moved by it?

In this society we often switch our identities between servers and servees. What do you feel when you’re being served?  Yuan-Liou Publishing Co. once published a book, “How to move your customer”. There was a story about customer service that took place in a simple westernized restaurant (with a la carte meals with coffees). I think everyone could relate to this experience: in the somewhat hectic lunch time, the coffees that are supposed to come after the meal are either forgotten or needed to be urged several times. If there are several people having lunch together, sometimes the waiter

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2014.07.15
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When classics meet new technology, what kind of sparks would it produce?

“What would a TV commercial from 40 years ago be, when it’s being re-interpreted through modern technology and the internet?” Are you curious about the answer? Let Google answer it.   Google carried out a project, Google Project Re:Brief where it selected classic American commercials from the 60s and 70s, including Coca Cola, Volvo, Avis Car Rental and Alka-Seltzer, and destructured these commercials.    Concept-wise, Google wants these classics to transcend beyond the one way communication as mere TV commercials or 2-dimensional advertisements but to add the interactive feature of modern technology, such as social media, mobile phones, internet,

Columns On Market Trends
2014.07.15
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Corporate Ace in Market Battle—Customer Service on All Fronts

Customer servicing is very important strength a brand exhibits in market sales. What it stands for internally is everything the brand embodies: from the sufficiency of hardware equipment to the organization and management of software; from product R&D, completion, complete profit mechanism to corporate culture and style. Every detail has to be in tune, and together they represent the performance one sees. Just like the ballerinas on stage, they endured the tough training from their mentors, they developed great sync with the musicians and they trained day and night just for that perfect moment on stage. You may not

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2014.07.15
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Gamania Customer Service—Behind the Scene Feature

According to brand survey in 2011, Gamania takes a leading role in terms of brand recognition and market share among game industry. Gamania’s brand image gives people a youthful, vigorous impression, however in the customer satisfaction regard, it still has room for improvement! In this issue, we invited 3 supervisors: section chief of Customer Service, Paul Hung, division chief of 2nd division of Game Operation, Ken Tang and section chief of Internet Technology, Paul Ding to talk about the current situation of Gamania’s customer service. In the meantime, we also like to gather minds about enhancing our customer service

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2014.07.15
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Revealing The Beatles’ Recording Studio for the 1st time: Here, There and Everywhere: My Life Recording the Music of The Beatles

G!VOICE Recommend: “This is a memoir of the renowned recorder, Geoff Emerick’s years with the greatest band, the Beatles in EMI’s studio on 3 Abbey Road. From the Beatles mania to they each went their ways. Geoff witnessed it all and documented honestly in the book on the Beatles’ private sides: their conflicts, arguments, their adorable and capricious side. In addition, he also documented the behind the scene stories and process of creating the greatest rock n’ roll album in studio 3. It’s definitely a book worth reading! ”   Introduction 3 Abbey road, the address of EMI recording

Columns Recommendation
2014.07.15
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Reject Negative Gama-reputation: Gamanians, We’ve Still Got Work to Do!

The Group Staff Survey 2010/2011 result (1) gathered Gamanians’ thoughts and opinions about the company, among which the item, ‘customer service’ showed that there is room for improvement regarding managing relationship with internal and external clients. When thinking about how to improve customer satisfactory rate, we should consider both internal and external aspects. If every unit in a company could provide good service, naturally they could provide better products and services to external clients. It is all correlated. If Gamania could commit to customer service on all fronts then we could turn around the bad Gama-reputation that players perceive us.  

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2014.07.15
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FLAT UI DESIGN – The Aesthetics of Slimness

With the popularization of mobile devices, you see people toying with their smartphones or tablets during meetings, lunch, watching TV, on the MRT. No matter if you are playing games, reading the news or just surfing the net, these things have already become a crucial part of living. Hence the implosion of apps in the current market. There are so many of them, some realistic, and others simplistic. A design that blossoms out of such context, that apparently adapts best to the clean-cut, fast-paced logic of mobile apps, is Flat Design.   What is Flat Design? In simple word,

Columns On UX
2014.07.15
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Creative Logic

Commercial videos come from creativity. Creativity is an intangible form: when you think about something that no one has thought of while taking a dump or riding a scooter. That is pure orgasmic for creative personnel! That light bulb of idea flashes and you instantly write down your thoughts. The next day you describe it to your client in shining armor, indulging yourself in clients and colleagues’ applause and admiration (imagining successful proposal in my mind…)   So to talk about the ‘logic’ or ‘meaning’ behind creativity is a contradiction in itself. Can something that flashes into your mind

Columns On Ads
2014.07.15
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Prescription – 10 ways to get rid of the framework!

“Innovation” is often sorted into the field of “designers”, “engineers” or “management personnels”. As a matter of fact, it concerns every single member that takes part in an organization. Each can (and should,) find their “role” as a creative thinker... Yet, we were not encouraged to this type of Design Thinking in our education. Today, G!Voice wishes to introduce some simple methods that will help you “think outside the box” (Grin).  1. Be used to doing things you aren’t used to Everyone is used to sticking to things and procedures that they are familiar with (of course...). However, these “habits”

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