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Sensational Appeal to the Younger Generation

Sensational Appeal to the Younger Generation

Brand communication can be used to pack new products as well as to enhance the brand image. Recently, more and more issues concerning the elderly have been discussed vividly. Many advertisements use grannies as the leading roles, exploring the cross-generational

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What’s the difference between UI and UX? Let’s look and see

What’s the difference between UI and UX? Let’s look and see

What's the difference between UI and UX? Conversion Lab put together a series of comparison graphics from the internet, for a picture is worth a thousand words. Let's take a look to see what the difference between UI and UX

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Why does Royal Dutch Airlines provide many all-inclusive services that aren’t part of their business service?

Why does Royal Dutch Airlines provide many all-inclusive services that aren’t part of their business service?

Generally speaking, when you think of airline services, what do you think of? I bet it would be nothing more than: purchasing tickets, choosing seats, hotels, and at most maybe a package trip. Did you ever think that one day,

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We’re happy to announce a new partnership! The Mandarin version of “Summons Board” is working with “Ragnarok Online (RO)” to bring a limited time only overseas event

We’re happy to announce a new partnership! The Mandarin version of “Summons Board” is working with “Ragnarok Online (RO)” to bring a limited time only overseas event

The Mandarin version of "Summons Board", the first game developed by GungHo Gamania, a label formed by an alliance of Gamania and leader of the Japanese mobile gaming industry, GungHo, will work with the classic online game "Ragnarok Online (RO)"

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PREV NEXT
2014.07.08
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18 Years of Gamania Games: From the Eyes of the Gamer Princess Lunami’s Fantasy World: 10 Years of Lineage

About the Gamer: Lunami’s name is very well-known among the Lineage community. When she first entered the world of online games back in 2001, it took her only a short period of time to become one of the top level players. She also won the Lineage Trivia award on MeetGee.com and gained celebrity-status thereafter. ///////////////////////////////////////////////////////////////////////////////////////////// Senior Gamer: Lunami First time encountering online games: 2001 Played Lineage for: 10 years Class: Princess Longest consecutive play: 18 hrs Interest: Cosplaying OLG characters ///////////////////////////////////////////////////////////////////////////////////////////// ▲ Lunami was noted as one of the hottest Lineage gamers of all-time. The magazine Talker contains many

Feature
2014.07.08
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Technology Replaced Paper, But…

I’m fully aware that paper is a product of the past now, thanks to smartphones and tablets. Not a fan of techy gadgets in general, my iPad and iPhone are nearly 6 months old. These couple of months were a nightmare, that is! Why, you ask? As a result of my “encounter” of these things, I am now pathetically addicted to these screens-- not only do I have to hide this habit from my wife, I’m pretty sure my ability to spell has gone out the window altogether. My wife confronted me with red, puffy eyes the other day:

Columns On Ads
2014.07.08
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Gamania proudly presents the 3D Action Game “Continent of the Ninth” in TW and HK

▲The battle between good and evil sparks once again!    Apr 3rd, 2013   [Gama News] Continent of the Ninth, known for its features on action gameplay, will be available in Taiwan, Hong Kong and Macau soon! C9 (Continent of the Ninth) is a free-to-play action MMORPG developed by Webzen. C9 contains console-style controls, with an emphasis on combos, and dungeon exploration. Upon its first release in Korea, it broke a record of having over 500,000 players online within a mere 24 hrs.    ▲Gamania announces the rights to C9 distribution in TW and HK   Crowned with “Presidential

Events TW
2014.07.08
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Your Most Vivid Memories at 18

18 is the legal age for driving, drinking or voting in many cultures. It is the year you start making your own choices, and the year you become fully responsible for your own decisions and actions. The year 18 marks the first milestone in life for many. What do you remember most about yourself at 18? Check out the results below! Up to 41% Gamanians recall their crazy pasts of having reckless fun when they were 18. 23% noted the frustration of entering college and taking national exams. 10% reminisce the younger version of themselves as a time of

Feature
2014.07.08
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Face to face: Meet the director of Design & Thinking

In the last issue, we have covered quite a lot on the idea of Design Thinking, and its significance to us. The UX Lab also host several showings of related films. On Apr. 29th, the UX Lab invited the director of the documentary Design & Thinking, Mu-Ming Tsai, and the team’s art director, Iris Lai, to share their experience of film-making with us, face to face!  ▲(Left) Creative Director, Iris Lai. (Right) Director, Mu-Ming Tsai   A year after graduating from the Academy of Art University, San Francisco, CA, Tsai and Lai decided to start their own design company,

Events TW
2014.07.08
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Monitoring the Weight of Every 18 New Gamanians

Gamania is a people-oriented company. It has always been a place where attention to employees’ welfare and working conditions come before anything else. However, as our Gama Island (GHQ) provides all-rounded meals throughout the day, we have noticed that our fellow Gamanians are... gaining a lot of weight! Thanks to our gym, we haven’t blown up too much just yet. Imagine what it would be like without those treadmills on 2F! In order to look deeper into this, G!Voice launched a survey to find out just how many of us our getting mysteriously chubbier.   Our investigation concludes that,

Feature
2014.07.08
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Digital Codes Offer You a Quality Lifestyle

Have you noticed that QR codes are popping up everywhere, even in the most unlikely places? Even the hottest LINE software uses a QR code login system now. In fact, QR codes allows great potential for creativity and marketing. A new ways of applying this technology are as the following: What are QR Codes? The QR code (Quick Response Code) is a code that can be read by using digital cameras and decryption devices. It is mainly used for cameras and can be converted into text information. The purpose is to omit the procedure of typing in a string

Columns On UX
2014.07.08
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Gamania HK’s receives special honors at the 2012 Caring Company Awards!

In 2012, the HKCSS acknowledged Gamania HK’s dedication towards the community with the “Caring Company Award”! Launched by The Hong Kong Council of Social Service (HKCSS) in 2002, the Caring Company Scheme aims to cultivate good corporate citizenship. It is specifically builds strategic partnerships among businesses and non-profit organizations to create a more cohesive society. The criteria for Caring Company: The committee presents 17 factors sorted into 3 main categories: “Social Service”, “Member service and Professional Aid” and “Community Support Services”. The nominated corporation must fulfill at least 2 to become a qualified candidate. As to show appreciation for

Events HK
2014.07.08
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The 18-year History of the Gama Outfit

Exclusively for the 100% Gamanians! Gamania’s good efforts of creating a brand culture has impressed and set examples for this industry over the years. We had all kinds of Gama Outfits to match our Gamania spirit in and out! So what are these outfits, exactly? Prepare yourself for a fashion-crazy wake-up call here on G!Voice! See which collection you’re missing! Earlier Products 2007 The GA95 Collection 2007 SPACE 17 Gold/Silver T-shirts 2007 Customer Center Products 2008 The Gamania Corp. Jacket 2010 Gamania 15th Anniversary 2011 The Gamania Corp. Collection  2011 Density Street Style Fashionwear

Feature
2014.07.08
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《Gama-Townhall》Shouting Out to the World: Chio-Tian Folk Drums and Arts Troupe Leader: Hsu Chen-jung

▲Hsu Chen-jung (Far right) leading the Taiwan deity Nezha (Middle) across the Sahara, accompanied by Kevin Lin (Far left). Gama-Townhall Shouting Out to the World: Chio-Tian Folk Drums and Arts Troupe Leader: Hsu Chen-jung Do you remember when in Din Tao: Leader of the Parade , Pear leaps up and shouts: “FOLLOW ME!” ? This movie brings out the sentiment of the people of Taiwan almost too close to home. Who wouldn’t be proud to see our traditional culture celebrated on an international platform? As dramatic as it may seem, the movie is adapted from the true story of

Events TW
2014.07.08
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Forever 18: Readings to Keep You Forever Young

As a 18-year-old enterprise, it is not easy to always stay fresh and adaptable to new circumstances all the time. Today, G!Voice puts together a list of must-reads for our fellow Gamanians to remind us: “Stay Young”. Here’s to the nostalgic fans of Gamania readers 18 years back! ▲2007 Gamania Motivational Readings ▲2008 Gamania Brand Book ▲2010 Gamania Image Book ▲      2002-2008 A Guide to the Gamania Corporation. ▲ A true Gamania Classic! ▲ G!Voice has always been an iconic embodiment of what the brand “Gamania” is about. To stay in touch with the Gama Spirit, you can always

Feature
2014.07.08
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Exclusively 18: Signature Office Supplies Over the Years!

Our 18 years of history left a trail of collectible office supplies that we all take pride in owning. No matter if it’s on your desk, in your drawer, at your feet, attached to your bike, or kept at home... It makes you exclusively a “Gamanian”! Check out what you’re missing! 1.    The Gama Mug Collection 2.       Gama Stationary ▲ Gamania file holders. ▲ This package is only for Gamanians! We can’t do without it! ▲ Gash chubby pens. With the vintage GASH logo! 3.    Gamania ID cards ▲ Old swipe card holders (left). The new swipe card holders

Feature
2014.07.08
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Famous Sightings of the GAMAbuddy over the Years! G!Voice introduces: The 2-inch Mascot Figurine!

The GAMAbuddy is one of the most important symbols among us Gamanians. This month, G!Voice wishes to reminds you how often this little fellow pops up around you on a daily basis! Where do we usually see our little friend? Let’s take a look, shall we? ▲ Our mascot greets us every day when we set foot in Gama Island. ▲ It loves to watch us exercise during noontime at the gym. ▲ Or when we enjoy our afternoon tea, or share a smoke outside of Gama Island. ▲ GAMAbuddy’s favorite hobby is gazing out of display windows and

Feature
2014.07.08
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Seeing the Future from the Past: 2001: A Space Odyssey

Ever seen Stanley Kubrick’s classic: 2001: A Space Odyssey? 2001: A Space Odyssey is a 1968 British-American science fiction film produced and directed by Kubrick. Made in the past depicting the future of 33 years after, the year 2001 is, ironically, 12 years ago.  I haven’t had the pleasure of watching this film until 2 years ago, and, frankly speaking, it was the most boring experience ever. I could not help but fast-foward through almost half of the 2-hour-and-half film without “getting” what message the legendary director was trying to convey. However, I did notice something strangely familiar: the

Columns On Market Trends
2014.07.04
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Start with a Simple Question

People often approach me with the same question: “What is UX Design?”   Before getting into that, I need to clarify that the User Experience is a field that covers many different kinds of expertise. We are talking about the field of engineering, visual art, interactive design, behavior studies, social psychology and customer service... (The list can go on and on.) Any activity, design, trade, education or service that concerns people will need to be familiar with the study of the User Experience.   That is why we do not define UX Design (User Experience Design) as a single

Columns On UX
2014.07.04
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Robot Kitty’s Futureland – The Smiling Interactive Science Fair

G! VOICE Introduces: The Great Hello Kitty Evolution! This is not just another park with a Hello Kitty theme. It is the Hello Kitty “Futureland”! The futuristic park is a 3D labyrinth scenario embedded with interactive triggers featuring the whole family of Hello Kitty characters. Sanrio did what it does best: Creating a world from a different perspective. We get to see Hello Kitty’s grandfather’s blueprint of Robot Kitty, and how it developed into the Hello Kitty Kingdom of today. About the Event: To all the Hello Kitty fans out there: DO NOT miss out on the very first

Columns Recommendation
2014.07.04
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Public Relations in the Digital Era is Changing

We have always expected the same things from a public relations person. It is either a lot of media workers are invited to learn about a planned event, or to muster whatever kind of publicity or exposure that might be gained.   This is, however, the era of digital control. Not only are the ways of marketing changing, PR relations are evolving, too. Or, at least, they should. The main thing is that, a brand cares too much about “whether the media will like this” instead of actually focusing on what’s important: the customer. The publicist, as to respond

Columns On Market Trends
2014.07.04
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Continent of the Ninth Starts OB, Introduces its Awakening Ultimate Skills

【Gama News】 Gamania’s classic action game Continent of the Ninth OB starts on July 4th! Besides presents the highly anticipated new class, the Witch Blade, new systems such as the PVP battlefield and Chaotic Invasion are officially available, too! As to evoke your inner “force” and fighting morale, players over LV49 are allowed to reincarnate into a 2nd class and learn the awakening skills. These are formidable skills that can almost kill upon attack if under berserk mode. Let’s take a closer look on each awakening ultimate skill for every class. Sit back, unleash your gamer spirit, and enjoy

Events TW