Everyone knows these characters by heart: The weak and whiny Nobita, the snobbish and wealthy Suneo, Gian the bully, and Doraemon. All across Japan you see fans of different ages, men and women alike. Now, they take part in a TOYOTA commercial!   トヨタ　実写版　ドラえもん CM １-４総集編　-ReBORN-　TOYOTA:     *********** Commercial Content Below ************ The cartoon: Shizuka: “When I grow up, I want to drive to a barbecue!” Nobita: “Sure ! Let’s go together!”   The movie: A thiry-year-old Nobita takes first the subway and next the bus, with Shizuka at his side, to a riverside to barbecue. “Nobita, my

  A 100% Genuine and Heartfelt Experience The SPACE17 May exposition “The GAMA 360° Gallery” gave us a first glance into the talents of some fellow Gamanians. The leather goods in particular garnered much attention and inquires, therefore the Brand Center decided to invite our Master of Leather, Sanp (FUN-SO-Sanp Wang) to lead us to experience the wonders of making our own custom goods. ▲ Handcrafted leather goods displayed at SPACE17: The GAMA 360° Gallery. ▲ It was full house for the workshop that day! Online registrations went beyond its max limit! ▲ Sanp started out by introducing us

When you think of animation, you think of Disney. Disney started with the character of a single mouse, and now owns the world’s largest and most successful brand in the entertainment business. Recently the debate on Disney’s agressiveness for ALL intellectual properties is one of the hottest topics anywhere. First with Pixar, Marvel, and now Lucasfilm - What will become of all these well-known names, and how will they all fit into the universe of Disney?   About the Walt Disney Company Founded: 1922 as Disney Brothers Cartoon Studio. IPs Assets include: Mickey Mouse, Donald Duck, Snow White and

Gama Speech Presentation “You need to know who you are before you can be creative with life. The most important thing is identity. Every thought that you come up with will always have some kind of connection to your personal experience. It is part of your roots, and that is where you must start from.”  -- Jeffery Huang, Machi Brother Starting off from a Fixed Point The first thing that Jeff mentions is how he, as a hip hop lover, came to be. When he was growing up in the States, hip hop was not a thing yet. It

DC Comics is the oldest and largest comic book companies in the United States, owning over 1,000 well-known characters -- mostly superheroes. This includes the popular cultural icon, Superman! DC Comics went through a lot to solidify the image of Superman in the DC universe. Needless to say, with all the movies about him, the battle over Superman’s intellectual property has been a fascinating one. About DC Comics Origin: Started with the publishing of Detective Comics, Inc. Founded: 1934 as National Allied Publications IP Assets include: Superman, Batman, Wonder Woman, the Flash, Green Lantern Parent Company: Warner Bros Entertainment

Promoting a character intellectual property is not an easy task. It calls for solid public recognition and constant daily-life references. Since 2009, Angry Birds has become the most popular mobile App of its time. This year, an amusement park inspired by the game opens in Zhejiang, China. So what’s the story behind its creator, Rovio Entertainment Ltd.? What’s the secret to a character IP success? About Rovio Entertainment Founded: 2003 as Relude, 2005 changed to Rovio Entertainment Ltd. IP Assets include: Angry Birds, Bad Piggies Headquarters: Espoo, Finland Revenue: €152.2 million (2012)            “Twang! ----

【Gama News】 Gamania collaborates with the legendary Japan games company SEGA for the very first time! The highly anticipated PHANTASY STAR ONLINE 2 (PSO2) will be represented in Taiwan, Hong Kong and Macau by Gamania starting in 2014. The PSO2 teaser trailer is already available for fans to get a taste of this classic space adventure game! Gamania states that in order to maintain as the top gaming companies in the business, in 2014 the popular ARPG PSO2 will be launched as to capture the hearts of all gamers alike. This is Gamania’s first collaboration with SEGA Japan, who

Superman, Hello Kitty, Disney, and Angry Birds. By now you already now what intellectual property is all about. Actually, here in Gamania, we also have experts that secure rights to our intellectual property. Last year when Mig Said was in collaboration with one of Taiwan’s popular teen dramas, the Square-Head Lion instantly became a household image. This was made possible by Global Pursuit (GPNA), our studio-turned licensing company led by our very own Sanvy Hsieh, the Director of Gamania’s Creativity Center. About Global Pursuit Established by Sanvy Hsieh of the Creativity Center in 2012 IP assets include: Harajuku Lovers,

【GamaBears】Gamania’s GamaBears started their very own LOL team this April. They impressed everyone by entering the WGT2013 (World Gamemaster Tournament) on June 15th and 16th and ended up first runner-up for the championship, beating their more-experienced e-sports team opponents. The GamaBears Official Fanpage hosted a “Win a GamaBear Jacket” lottery event on June 19th as to celebrate with fans this very special day! ▲The LOL GamaBears wins an honorable place the first time joining the tournament! 2013 WGT started in June online, with the LOL GamaBears started off with a bang, squeezing in the top 4 during semifinals, and

People often approach me with the same question: “What is UX Design?”   Before getting into that, I need to clarify that the User Experience is a field that covers many different kinds of expertise. We are talking about the field of engineering, visual art, interactive design, behavior studies, social psychology and customer service... (The list can go on and on.) Any activity, design, trade, education or service that concerns people will need to be familiar with the study of the User Experience.   That is why we do not define UX Design (User Experience Design) as a single

G! VOICE Introduces: The Great Hello Kitty Evolution! This is not just another park with a Hello Kitty theme. It is the Hello Kitty “Futureland”! The futuristic park is a 3D labyrinth scenario embedded with interactive triggers featuring the whole family of Hello Kitty characters. Sanrio did what it does best: Creating a world from a different perspective. We get to see Hello Kitty’s grandfather’s blueprint of Robot Kitty, and how it developed into the Hello Kitty Kingdom of today. About the Event: To all the Hello Kitty fans out there: DO NOT miss out on the very first

We have always expected the same things from a public relations person. It is either a lot of media workers are invited to learn about a planned event, or to muster whatever kind of publicity or exposure that might be gained.   This is, however, the era of digital control. Not only are the ways of marketing changing, PR relations are evolving, too. Or, at least, they should. The main thing is that, a brand cares too much about “whether the media will like this” instead of actually focusing on what’s important: the customer. The publicist, as to respond

【Gama News】 Gamania’s classic action game Continent of the Ninth OB starts on July 4th! Besides presents the highly anticipated new class, the Witch Blade, new systems such as the PVP battlefield and Chaotic Invasion are officially available, too! As to evoke your inner “force” and fighting morale, players over LV49 are allowed to reincarnate into a 2nd class and learn the awakening skills. These are formidable skills that can almost kill upon attack if under berserk mode. Let’s take a closer look on each awakening ultimate skill for every class. Sit back, unleash your gamer spirit, and enjoy

The Web 3. 0 era introduces a new concept: the Big Data! The study of the Big Data allows analysts to predict the development of the internet and discover overlooked potential in the market. Big Data, basically, is a look into the future. Even the White House acknowledges the opportunities it holds, concluding that “data will be the new oil”. So, what kind of potential are we talking about here? What exactly makes the Big Data so valuable?      Information Growth Encourages the Big Data Trend    We all know this is an age where information is everything.

There are so many legends about the moon. The most famous one is without doubt the story of the jade hare that lives in the sky! Remember how kids always squint their eyes at the moon and ask: “Where’s the bunny? I can’t see it!” This year a lunar rabbit version of Gama Buddy will be handed out as souvenirs of the 2013 Moon Festival. It will remind you to always keep in touch with your childhood innocence and playful spirit.      The Adorable Lunar Rabbit Costume   Hey, where did Gama Buddy’s signature orange face go? Relax,

You can describe to your friend how your day went just by showing the records of your phone Apps: Yes, that is how these mobile devices - or the Web, for that matter, - has integrated into daily life. There is nothing it can’t participate in, from waiting for a bus, or picking a restaurant. This is the era of Web 3. 0, and many don’t realize how it has truly changed the way we live. Take a look at the following video for starters!      Does this video ring any bells for you? Déjà vu much? Seeing

Gamania’s annual mid-autumn festival party took place on Sep. 13th! This year, Gamanians were invited to put on “Orange Masks” and wear yukatas to the event. The local folks couldn’t take their eyes off of us! Grassy lawns, music, and fireworks. The Moon Festival had it all: Epic games, live band performances, birthday parties, open air cinema, and of course, the food. It was hard for the crowd not to go wild. Let’s follow G!Voice down memory lane and take another look at our crazy evening!      Orange Masks V. S. Yukatas: The Opening Act   You always

This summer, the well-loved Crayon Shin-chan presents its very first MMOPRG, Crayon Shin-chan Online! Celebrity Linda “Butterfly” Chien takes the stage to lead fans in joining the Kasukabe Defense Organization! The new trailer for Crayon Shin-chan Online started the event with a bang, giving the audience a taste of the actual game play.  ▲ Butterfly dresses up as Boxer Nene and welcomes gamers alongside a life-size Shinnosuke.      Butterfly V.S Shin-chan: The Super Kawaii Dance-off    As to celebrate the release of Crayon Shin-chan Online and movie Crayon Shin-chan: Very Tasty! B-class Gourmet Survival!!, Butterfly and Chef Shinnosuke