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Design

“Boarding simulation” at Songshan Airport Raises Brand Favorability Despite Pandemic

“Boarding simulation” at Songshan Airport Raises Brand Favorability Despite Pandemic

The global coronavirus pandemic has forced brands to face more than the issue of reduced sales. As mentioned in the article "The Brand Challenges from the Pandemic" of Issue No .405 of EMBA Magazine, according to an American PR company's

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“Gamania Talk” Key to Brand Management, and A Story About Gamania: Winnie Lan, Eric Chen

“Gamania Talk” Key to Brand Management, and A Story About Gamania: Winnie Lan, Eric Chen

During Gamania's 25the anniversary celebrations, Gamania Talk also prepared a theme to go with the festivities, and invited the renowned corporate brand expert Winnie Lan and Gamania CBO Eric Chen to speak to the company. Winnie had previously worked with

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New Life Movement Part 2: New Initiative for Health and Safety !

New Life Movement Part 2: New Initiative for Health and Safety !

Due to the pandemic in this year, people have begun to realize the importance of good sanitation habits. Zhengjin Fighter cares about your health and safety. Here comes Part 2 of the New Life Movement! Keep the virus far away

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PREV NEXT
2016.12.30
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Blue Sea Strategy for 2017 E-Commerce market: Go South project led by Jollywiz’s MIT brands

Proudly presented by JSTAIWAN: Nougat rice cakes, pineapple cakes and matcha cakes were the star products at Malaysian Expo. According to UBS estimates, e-commerce transactions taken place in Southeast Asia in 2017 will reach up to 21.8 billion US dollars.  With a population of 620 million, business opportunities in Southeast Asia are endless. Jollywiz , leader of omnichannel operations, was invited by Institute of Information Industry and Chinese Non-Store Retailer Association to participate in Selangor International EXPO 2016. Seven MIT brands, including Jiu  Zhen Nan Taiwan, Iehihuku Taichung, Fu Wei, Chen YunPao Chuan, Hi Walk, Teascovery,Hung Sen Food, and

Events TW
2016.12.29
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As your brand still offers freebies to consumers, CURRYMESHI’s Cup Curry Rice entices consumers to open their wallets for a unique gourmet experience.

“Free samples” are a frequently used method to promote newly launched products. Passers-by resembling the target demographic are offered a free portion and shoppers in hypermarkets are invited to try a free sample. These experiences are usually provided free of charge and people who have tried the samples and are satisfied with the experience may buy one product. This method does not induce consumers to further help the brand. “CURRYMESHI Cup Curry Rice” newly opened store (in November 2016) successfully induces consumers to “pay for samples” and take pictures and upload them in a spontaneous manner to share the

Columns On Market Trends
2016.12.27
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Perfect synthesis! Another upgrade of multimedia entertainment “Plan-S” has joined hands with “Heart Music” streaming music platform, a subsidiary of the Foxconn Group

HaPod of Gamania, the well-known Korean game agent, HanbitSoft, and developer, Blue Games, collectively work to produce the all-new musical social mobile game, “PLAN-S”. The official version of the platform has been downloaded over 1 million times, which is a remarkable achievement. This exciting project has been launched in cooperation with “Heart Music” streaming music platform which was created by Fang Zhou Life Technology, a digital life subsidiary of the Foxconn Group, to bring extensive multimedia entertainment to gamers. The goal is to generate fresh entertainment experiences through comprehensive and in-depth cooperation of the two companies in the fields

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2016.12.27
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Firing on all cylinders! “Counter-Strike Online” released four new weapons with maximum firepower and lethality simultaneously for the first time. “The new battlefield supply” system has been improved

On November 18, “Counter-Strike Online”, the first-person shooter with the highest market share in Taiwan licensed to Gamania, introduces four brand-new highly lethal weapons (“M4A1 Tyrant”, “AK47 Golden”, “Blood Warhammer”, and “War Fan”). This is the deadliest arsenal of jointly launched weapons in the history of the game. “Counter-Strike Online” will be simultaneously updated to a brand-new battlefield supply system to provide gamers with optimal gaming experiences. Players also have a chance to receive brand-new weapons such as the “Turbulent-7”. At the same time, a Taiwanese team will be selected to compete with other Asian countries for the title

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2016.12.27
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Fun without limits On- and offline excitement: Official kickoff of the 2016 Gamania Anniversary Celebration. Exciting activities for all top server and mobile games with 300,000 beanfun points as the

Gamania has launched thrilling sale activities on occasion of the Nov 11 Shopping Festival to stimulate purchases online and via physical channels. Starting now until December 7, gamers all over Taiwan are invited to jointly hunt for goodies. The “2016 Fun Without Limits Anniversary Celebration” featuring popular Gamania games such as “Lineage”, “Maple Story”, “Counter-Strike online”, “Elsword”, “Mabinogi”, “Kart Rider”, ”CSO2”, “BNB”, “Bubble Fighter”, “Phantasy Star Online 2”, “Summons Board”, and “Plan-S” with activity series such as “Admission Gifts”, “7-11 GASH Promotional Giveaway”, “Hello beanfun!APP”, and “Gama Pay Early Access” is organized in a grand manner. Gamers can retrieve

Events TW
2016.12.27
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From cook to pilot – Embrace your dream and reach for the sky!

The juvenile Ken has been constantly on the search for his life passion since he was little. When he was a student, he loved to watch cooking programs on TLC channel in his free time. He then started to collect information and set his goal to study Western Culinary Arts at the National Kaohsiung University of Hospitality and Tourism. He finally found his passion of sharing his dishes with his friends and relatives, which gave him great joy and pleasure. However, during his internship as a junior, he suddenly realized that his passion wouldn’t last if he turned cooking

Events TW
2016.12.27
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2016 GAMA XMAS TREE STAR Beacon of hope-Twinkle Gama

▲ On Christmas Eve, Gama Buddy will transform himself into a snowman (Snow Gama) to celebrate Christmas with everyone. On a cold winter night amidst the gleaming white snow, gifts are exchanged against the backdrop of a Christmas tree, Santa Claus, reindeer, and snowmen. Everyone shares joy and pleasure during the final season of the year. Gama Buddy quietly turns into a snowman (Snow Gama), leading his best Christmas buddy, the reindeer, and holding a sparkling star. In tune with the ringing of the bells, they present the Christmas overture and have a good time with everyone. We present

2016 Design
2016.10.10
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G!VOICE VOL.75

Vol. 75

Past Issue
2016.09.30
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Yang Hua: Build Your World with News

To See is to Believe See People In the Eyes Find News with Eyes. Yang Hua is a die-hard on-the-spot interview supporter. He said “the first casualty of war is truth”. Even rushing to the frontline, you still don’t know the cause of conflicts. Therefore, how can journalists give up their dreams and stop stepping forward to the truth? In the D-Day, almost no war correspondents catch the historic moment. The only picture is very vague for some reasons. It is so vague that you will be flunked if turning homework with the picture. Yet, it is not homework.

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2016.09.30
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Millennium Series I-The Girl with the Dragon Tattoo

Lisbeth  Salander, an independent female hacker, is thin, small, and pale. A doctor diagnosed that Lisbeth was schizophrenic when she was a child. Later, the trustworthy legal custodian had a stroke and the new custodian bullied and tortured her. Thus, she decided to fight violence with violence and challenge the powerful patriarchy. She always dresses like a punk and has eyebrow holes, nose holes and a dragon tattoo on her right shoulder. She has a disobedient outlook but still craves for true love. A journalist called Mikael Blomkvist, who is famous for finding truth, was paid by Henrik Vanger

Columns Recommendation
2016.09.30
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Gamanians’ New Life Co-creation of Diverse Workplace

Working is a part of life and new living ideas and atmosphere gradually emerge. Our diverse working cultures can be seen from the workplace. Every unit shows their creativity. For example, the space design in Brand Center and Ciirco correspond to their working mode, becoming a new office space. ▲Idea Kitchen in Brand Center Visitors may be surprised by every corner in the Brand Center on the first floor. In the picnic sofa in the middle walkway, colleagues can discuss freely. When walking into the literary Idea Kitchen, colleagues can relax to relieve the stress from hard work so

Feature VOL. 75
2016.09.30
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JSTaiwan founded by Jollywiz Digital Tech. Co. presents an all-new Taiwanese teatime set: Delicate rice snack-rice nougat and arouses a sensation.

▲Say good-bye to summer and welcome Autumn. Cool breeze brings the aroma of delicacies. Time stops when the just-baked caramel snack comes out from the stove. We remember the wonderful afternoon with taste buds. JSTaiwan makes different rice snack! “J” also means “goodness and happiness”.【 JSTaiwan】 continue to create new delicacies with whole-hearted effort and Taiwan local ingredients. We also work with Taiwan artisans to present creative local specialties, such as “black pineapple cake”, “pulp nougat”, “rice nougat” and many delicate Taiwanese teatime snacks. JSTaiwan expects more people to know the natural delicious food, made of local ingredients. In

Events TW
2016.09.30
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2016 Lunar Festival Evening Party Gamanians Reunion at Full Moon

The 2016 lunar festival evening party was held in Reiron of Bali on September 9. Although heavy rain in the evening disrupted us, Gamanians were still excited and enjoyed the cheerful party. Let’s recall the fantastic moment in “G!Voice”! Huge Bubble Pool Dreaming and Cool Even though it’s fall now, it’s still hot sometimes. There was a huge bubble pool. The white and fine bubble is so magic that attract both children and adults to experience the strange and cool bubble. ▲Both Adults and Children Love the Bubble Pool The organizer plans a series of interesting activities as it

Events TW
2016.09.29
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Define New Future: Intersection Space and Eco-System Generator

Ever since Gamania Group was relocated to Neihu technology park, it has become a new focal point for start-ups in this area. We redefine the new headquarters as an "Intersection Space." The new headquarters not only nourishes the Gamania Group eco-internet development, but also opens up more co-creation opportunities and diversified start-up possibilities. Under the interior space design concepts of "Open & Limitless," a brand-new work style has also then begun for Gamanians as well. To break through internal boundaries and exchange ideas with external elites and experts, the new work style has created coexisted eco systems in different

Feature VOL. 75
2016.09.29
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You won’t notice that! The common blind spots of UI/UX designers

Blinds spots often result in mistakes. UI/UX designers may think they can complete tasks with objective methods and mindset, but sometimes they will be blinded because of designers’ characteristics. Accordingly, mistakes occur. Sometimes, the product quality or even the teamwork or corporate culture will be affected. To the worse, it may lead to wrong product development. We are afraid that readers may have the same problem so Jeremy makes a list of common thinking blind spots of UI/UX designers during produce development. Common thinking blind spot: 1) Picky ▲Source: https://eurofree3.files.wordpress.com/2014/03/nitpicking.jpg “Picky” is the common image of designers among the

Columns On UX
2016.09.29
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Why Do Brands Like to Take Advantages of Apple?

Today, when this article was written was also the launching date for Apple iPhone 7 (Sep 7th, 2016.) Undoubtedly, there will be news and pros and cons comments about Apple all over the social media. But what interests me the most are two non-3C brands. No comments about how magic iPhone 7 can do or what innovations Apple has made this time, those two brands made a witty joke about Apple and, in the meantime, created brilliant media exposure for the brands. Stop Envying! Transform iPhone 6 to iPhone 7 in One Second Among various market forecasts for the

Columns On Market Trends
2016.09.29
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Decoding Gamania Space Symbolism: Innovation Details Elaboration

Gamanians, have you ever truly discovered and experienced every elaborated interior space design detail when working every day in the new headquarters? Gamania's new headquarters is designed to speak out unique features of each business units and public areas and to speak for the whole new working style to embrace the coming start-up era. From macro scale, such as space design concepts and meeting room naming, to micro scale, such as furniture and signage, every detail is designed with new definitions differentiated from the past. New Narrative Space: Imagination Unlimited Raw materials are massively used in the new headquarters

Feature VOL. 75
2016.09.29
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When VR is More than a Techno Show-off: Virtual Reality with Content Marketing

Virtual reality and artificial intelligence are the key trends in Cannes Lions this year. "The Displaced" by New York Times is the most eye-catching work and wins Mobile Grand Prix and Grand Prix, Lions Entertainment. There are around 30 million refugee children worldwide displaced from home because of wars, and Syria is one of the countries. New York Times utilized VR technology for readers to experience the first-person immersive virtual reality to feel the real refugee life and to draw their attention to this issue. In "The Displaced," one will be led by refugee children to see their life--broken

Columns On Branding
2016.09.29
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New Life Movement: The Must Knows for Gamanians

New evolution of Gamania headquarters not only opens up new possibilities and interactions, but also shapes new culture for Gamanians as well. How to cultivate imagination and creativity with new principles and self-discipline? Brand Center introduces "Zheng-Jin fighter" to lively demonstrate the new Gamanian attitude. Come on! Let's be a creative and classic Gamanian together! 《Meeting Etiquette》Close the door gently; talk tenderly. 《Aircon Etiquette》Cool is ok; freezing is not ok. 《Library Etiquette》Golden houses of the books must be returned. 《Toilet Etiquette》Aim the target. 《IT Security Etiquette》Turn off the computer; cut off the leaking. 《Badge Etiquette》ID Badge is the best

Feature VOL. 75
2016.09.29
0

All-new musical social mobile game, “PLAN-S”, is now available in the Android platform and Taiwan, HK and Macau are in the first wave

HaPod of Gamania, the well-known Korean game agent, HanbitSoft, and developer, Blue Games, collectively work to produce the all-new musical social mobile game. “PLAN-S” is now (26) available on the Android platform of Taiwan, HK and Macau. “PLAN-S” is designed by the original group of Audition Online which produces many social game miracles. “PLAN-S” remains the IP game characteristics and artistic style and has brilliant screens and trendy dancing coupled with fashionable clothing and pop music. There are three modes in the game, namely “Story”, “Couple Dance” and “Battle” to lead the gamer to become a superstar. In the

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