Coffee has become a staple for many white collar workers. Whether you like to make it yourself, buy a fresh one in Starbucks or grab a canned one from the convenience store, everyone could easily get one to ease their caffeine addiction or as quick fix to refresh their minds.   It is precisely because drinking coffee has become a common demand in our daily lives that more and more brands throw themselves in the market for a piece of share. If you want to stand out in this fiercely competitive market, you need to have big idea to

Ernest Hemingway sitting alone at a café in Paris in 1920, he wrote this down on his notebook, “You belong to me, the whole Paris belongs to me, but I belong to the pencil I’m holding and the notebook.” That notebook Hemingway referred to was Moleskine. Moleskine (pronounced mol-a-skeen’-a) originally meant ‘mole’s skin’ in French was a legendary notebook in the 20th century, notable for being owned by European artists and intellectuals. Famous painter, Vincent Van Gogh had used 7 Moleskine notebooks to draw and sketch numerous drafts and is now collection of Van Gogh Museum in Amsterdam. This

As a Gamanian, being unique is everyone’s common trait. If you make a visit in GHQ, you’d get to see all kinds of Gamanians: be it pretty-Gamanian, parkour-Gamanian, Lit. & art-Gamanian, musician-Gamanian or paranoid-Gamanian etc. A song goes like this, “You said I’m like a Gamanian, capricious and unpredictable, in fact you don’t know Gamanian’s heart…” Because Gamanians are so unique, it is not that easy to ‘get’ them. You can’t judge a Gamanian by its face! Observing Gamanians daily routines is not enough to get to know what they hide inside. In this special feature, we sent out

The Power of Repetition G!VOICE Recommend   「＂If you only do things in the heat of the moment, you would fail; but if you do it persistently for a long time, you would succeed.＂We often think that repetition is boring and lacks sense of achievement, but professional personnel enjoys repeating and they are persistent in whatever they do. This book mentions that if you want to be a professional on one subject, you need to invest about 10,000 hours on it. The more times you repeat, the stronger the momentum, the closer you get to your goal. If you

Inheriting the concrete “old ”to abstract” new” There are 117 canals and 118 islands linked by 401 bridges in Venice, Italy. This is the only city in the world that does not have cars for transportation. The gondolas in particular are especially meaningful, because of its significance in Italian culture. Each boat is painted in black with an assigned rower. For the past few centuries, gondolas have been the main vehicle for Venice. However, the administration offices in Venice are trying to save the gondolas, which are on the verge of being replaced by public ferries. Culture is the

For game developers in Taiwan, there is something unique about Taipei this June! Since 1988, Game Developer Conference (GDC) has been considered the biggest game technology exchange event in game industry. After 26 years, this year, the much anticipated first ever GDC Taipei Summit was held in Taipei. The event was joined by around 600 professional game developers from 12 countries including the U.S, Brazil, Australia, Japan, Singapore, Hong Kong, Macao and China and 20 invited guest speakers from Taiwan and overseas. In the past, Gamania had participated GDC as an attendee, this year however, we were honored to

  The combination of contemporary culture and modern technology cannot be made without creativity. East London has become a great example of cultural hybrids: its music, art, bars and graffiti, to just name a few examples of where to look. The richness of the cultures also are reflected in its mode of technology. East London’s science park has become one of the most creative centers that meet different kinds of modern demands. Modern technology is naturally linked to rich culture in places like this. It is the diversity of this region that set a perfect ground for exploring all

What’s the relationship between a car and a piano? When you see a scene like this, “on top of a still car is a 350 kg, real piano hanging by 9 ropes”, what is your first reaction? Danger! Unexpected! It could crash and kill the person in the car! That’s right, this marketing case wants to give you the message that “you cannot secure yourself against all risks and dangers, so it’s best to insure”. The interesting thing is that, when will these 9 hanging ‘ropes’ break, and what breaks them will be determine by online users. Through live

Gamania is a company that encourages creativity. Gamanians are a bunch of vigorous creative initiators. To nourish Gamania's creative nutrient, and develop internal creative force, we established Have a good IDEA community based forum platform. We invite Gamanians to share creativity and new knowledge and participate in discussions of creative themes on this platform.   Share IDEA Whether you are doing marketing, branding, R&D, planning, programming, designing or just an ordinary Gamanian, as long as you have any good tips, stories, pictures, films, books on or about creativity, we welcome you to share them on Share IDEA.   We will also provide

Gamania acquired the agent right for the FPS masterpiece, S.A. Storm which ranked as no.1 in the internet café for 106 consecutive weeks in Korea. After receiving great feedback from the exclusive closed beta test in February, the public beta test was launched on April 18th. The story took place in the middle East where the military alliance formed by developed countries had a series of conflicts over the profits of oil with the local rebellion troops.   S.A. Storm is a game that requires mutual cover-up and team work. If the player plays alone and tries to be

Gamania actively seeks to penetrate the webpage based game market this year. The first acquired agent right of webpage based game is Jiun Ling Tien Sha which will be officially launched on May 17th this year and conduct public beta test.   This is a strategy simulation game that incorporates elements from Chinese history and a true test on players’ strategic maneuver, attack and defense. The most salient feature is that the players may relive classic battles in ancient China, recruit famous talents and heroes in the history. The game breaks the boundary of time and enables players to

Players can enjoy many popular webpage games in beanfun! [Gama News] The biggest online game entry website in Taiwan, beanfun! announced on September 7th that its membership has reached over 14 million. Deputy COO of GTW, Summer Yu said that these new joined members were attracted by the new games launched in the summer and the version changes of popular games. beanfun! also launched dozen of popular webpage games starting in August, including self-developed, Web Koihime†Musou, Shikihime-Zoushi (strategy), Star Song (RPG), Chi-Fun Online (leisure), Iron Alliance (shooting), Average Joe (funny) to satisfy different player groups.    To provide better

▲Gamanian observers from marketing and technology perspectives: Bea (left) and Gilbert (right).  Facing the rapid changes in the global market, are you fully prepared? G!VOICE interviewed Gamanian observers who possess of keen market senses, Bea and Gilbert, to share their observations on the marketing and technology aspects of digital entertainment market. Still haven’t caught up with the trend? Let’s hear what they have to say!  Observation from the Marketing Perspective: GOBU3 of GTW, Bea Wang ▲GTW-GOBU3-Bea Wang(王蘭君) Rapid Changes in the Market: Are You Ready? Judging from the game companies who participated in the exhibitions, web game and mobile

[Gama News] Ultra-popular game characters, from Kart Rider 2.0 and Bomb King, Dao and Bazzi will embark an exciting water gun fight with Taiwanese players! Gamania announced on October 5th that it has acquired the agent right of Bubble Fighter in Taiwan, Hong Kong, and Macau. This is the first water gun shooting game featuring adorable characters that most players considered classic cast: Dao and Bazzi. Director of GTW-GOBU3, Bea Wang said “In order for Taiwanese players to enjoy the fun of shooting water gun, our Taiwanese operation team will work closely with developers to shorten the waiting time.

A Role Play Task   As the marketing department in Gamania, we often alternate between two roles: when we face the business operation, we turn into professional Ad personnel, providing marketing strategy and corresponding effect according to the features of each game and the target player group; however when we face external advertising agency or production company, we act as a client of game company where we carefully examine the proposal and estimate prospective result. Switching characters between these two roles requires more than adjusting the attitudes but professional skill-set to deal with different tasks. Therefore, a real life

In the fierce competition in the capital market nowadays, business owners could only wish their shops are filled with customers and their products pre-sold way before official launch. Shrewd sales personnel wish they could see through customers’ minds and know what they are thinking so they could earn handsome amount of commission fees. In this day and age, everyone wants to know what the customers think, what they want and how to get them to pay. In this article, I’ll introduce a research method that could have an insight into consumers’ real demands—context inquiry.   Context inquiry is a

▲Lego master, Nathan Sawaya pieced up many seemingly petty Lego bricks into artworks full of life force! In 2008, Lego, a brand originated from Denmark had gone through half a century but still standing tall. It is the common interest and memory of many children and adults alike. Why is its charm so pervasive that still influences people even after 50+ years? Such charismatic toy possesses the features of numerous combination and diversity so that people could use their imagination and creativity and create many precious pieces and stories! Creative Lego: Intricate to the Ts Lego’s slogan has changed

▲Spokesperson and Taiwanese celebrity, Jolin Tsai, representative from Korean developer (left) and COO of GTW, Vincent Chuang (right).  July 13th, 2012 [Gama News] Gamania’s annual masterpiece, Cyphers launched the official open beta test on July 31st 2012. Cyphers embodies the thrills of DOTA strategic appliance and exciting action games. Taiwan was announced as the first overseas launch location and was positively perceived by players, who expressed high anticipation for this game. Two game modes, point accumulation battle and player vs. computer, were added for the open beta on July 31st Open Beta. The ‘union system’ was also opened to

Summer is the peak season for game industry, Gamania will not be absent from the mobile game market. Presenting branding new mobile content, Gamania officially launched SubCat with enhanced visual quality. In addition, two new quests were added: East Sea Dragon Palace and Honey Strait. The new game targets cat-lovers, recreational players and iPad owners and seeks to attract spotlight with the hottest ‘screen-wipe’ method.   This time we did an unannounced interview with potential player, Grace from operator, to test the game effect of SubCat HD.   We installed SubCat HD to iPad and placed it on Grace’s

Gama-Townhall  What is it that enabled this 30+ young guy to establish iPartment, a dating social networking site that spreads across China Strait and has over 30 million members? This virtual apartment provides a platform for people to make friends online. It is not only one of the most famous dating sites in Taiwan but successfully made its way to China and became one of the top 3 dating websites there. We invited this young entrepreneur, the chairman of SunFun Info., Ltd, Chang Chia-Ming to share his story of success with us in Gama-Townhall.  iPartment : http://www.i-part.com.tw   How We