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Lineage, More Than Just a Game!  Instant Hit “Lineage M” Breaks Multiple Records after Server Goes Live!

Lineage, More Than Just a Game! Instant Hit “Lineage M” Breaks Multiple Records after Server Goes Live!

The highly anticipated, cross-generation NO. 1 mobile game "Lineage M" officially launched the servers on December 11. The game, created by the Korean gaming giant NCSOFT and distributed by Gamania, performed exceptionally in number of logins and broke several industry records with historical success. In order to provide Taiwan, Hong

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The Shining Lights in the Dark “The Great Buddha+” and “The Bold, The Corrupt And The Beautiful”

The Shining Lights in the Dark “The Great Buddha+” and “The Bold, The Corrupt And The Beautiful”

   ▲"The Great Buddha+" poster  ▲ "The Bold, The Corrupt And The Beautiful" poster This year's Golden Horse Awards was a sweeping success for Taiwanese films. The awards won between the two films "The Great Buddha+"and "The Bold, The Corrupt And The Beautiful" include Best Leading Actress, Best Supporting Actress,

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Restart Adventure, Game On! “MapleStory” Launches New “LAB Special Server” in which Players Challenge Boss with a Level 10 Character

Restart Adventure, Game On! “MapleStory” Launches New “LAB Special Server” in which Players Challenge Boss with a Level 10 Character

Gamania's hit game "MapleStory" is offering a limited period new gaming mode Level 10 Player Boss Challenge "LAB Special Server". The new mode is available to gamers in Hong Kong, Macao, and Taiwan until December 27. Gamers can fight monsters and gain experiences as much as they wish with the

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What do you know about your readers? Unveiling the Secrets of Blog Reader Behaviors – Foodies

What do you know about your readers? Unveiling the Secrets of Blog Reader Behaviors – Foodies

PIXNET UX Lab had previously shared some insight regarding "Beauty Readers" and "Travel Readers". This issue, we will talk about the last part of reader experience that everyone has had before: looking up restaurants and food online. What really goes on in the foodie reader's mind when they are searching

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PREV NEXT
2014.08.04
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Live Version of Angry Bird!

Remember some 14 years ago when cell phone was first introduced, Far Eastone Telecommunications came up with the slogan, “With Far Eastone, distance doesn’t exist.” 14 years have passed, we really do live a life without hassles caused by distance. Telecommunications, internet, cell phones, computers and household appliances integrated into one, leading our life into a path of technology. On the notion of screen technology, smart phone changed our habits of viewing things, we went from looking at the screen to using it as keyboards. This groundbreaking technology enables us to rid of buttons and keyboards. Everything you need

Columns On Ads
2014.08.04
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GAMA CITY: Connecting Each Heart in Customer Service Center

Speaking of department activity planning and creativity, our youngest colleagues in Customer Service Center (CS) seem to be taking the lead. In addition to Uniform Day and Beach Day which are familiar to Gamanians, these colleagues planned a special game community activity that combines both the virtual and real worlds around the time of Dragon Boat Festival. GAMA CITY, a game that facilitates team spirit and interaction between rookie and veteran staff through fun and interesting ways, how do you play it? Well, read on to find out!  GAMA CITY is divided into three phases: Gama community, Gama Stake-Raise

Events TW
2014.08.04
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Dazzling Motion Graphics

Have you even been astonished by the opening title of a movie or video game? Have you even been attracted to the visual effects in commercial or the story told in Music Video accompanied with the audio? The secrets behind these dazzling and eyes-catching films are Motion Graphics. What is Motion Graphics? There are two kinds of amines, and one is Animation, stemmed from movies or documentations. Such motion graphics are directly sold as products and this kind of film was called animation movie. The famous [Monster Inc.] or [Cars] are the examples.  The other is Motion Graphics, according

Columns On UX
2014.08.04
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Take a Peek at Lady Gaga’s Born This Way Marketing Strategy

The two of most vibrant and active “brands” in the world: Lady Gaga who has over 36 million fans following her on Facebook and Starbucks with 22 million fans. What sparks would they ignite when they collaborate?  In May 2011, Lady Gaga launched her much anticipated new album, Born This Way, comprising over dozens of brands such as Starbucks, Google, Amazon, members-only Luxury website, Gilt, Tapulous (music&game), Robin Hood (charity group) and Zynga etc, among which, the most interesting collaboration were the ones wih Starbucks and Zynga.  Lady Gaga + Starbucks = SRCH ( Search ) Starbucks and Layd

Columns On Market Trends
2014.08.04
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Feature Report on Gama-Cup in Window on China Theme Park Gama-Cup 2011, Fight for Glory!

The 16th Gama-Cup was held in Window of China theme park (WOC) in Taiwan 2011. The weather did not complement the event as it started pouring, however, these rain drops didn’t quench the fire in every Gamanian’s heart but made it burn even more fervently! Before stepping in to the event, you could clearly notice the tiny buildings and architecture around you. In an instant, we all became giants. We felt like giants walking in the miniature city in the rain which was kind of special. Then we reached the train station. You must take the special MOC train to

Events TW
2014.08.01
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How do people look at Gamanians’ play and work?

Gamania is known for its unique play style and work philosophy. How do other people look at Gamanians’ “Work hard, play hard” lifestyle?    ▲Ping Huang Liao, CEO of Outward Bound Taiwan     Speaking of how Gamania does the work, “High air descending—an educational training that challenges the extreme”   Not many local enterprises would think of doing team building through educational trainings. From arranging training courses for Gamania, I found out that their content seems to be more creative and challenging than average enterprises, such as doing high air (16m) descending from the top of Parkview Hotel,

Feature VOL. 35
2014.08.01
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Consumer/Target/Player

Marketing people care about consumers’ purchase decision, therefore they evaluate and speculate their strategy upon key factors such as lifestyle, personality and environment, whether to use Facebook to create the hype or have celebrity to do the endorsement.    And the product people care about who their consumers are. Who are the products for and how to use it?    Target consumers are the ones we need to communicate with and they’re the ones who play our games. Today, I’d like to talk about how we define our target.    I often ask our R&D team, “Who are our

Columns On Ads
2014.08.01
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UI, what does it have to do with me?

In the information era of high mobility, people demand not only convenience of information accessibility but also its availability, for example, you may download any application you want on your phone or take an interesting picture and upload the photo to Facebook to share with your friends. When we enjoy the convenience and information that technology brings through any device, we do it through “UI”.   What is UI(User Interface)? Actually UI is all around us, any interface that assists the interaction between a person and an item or between people is considered an UI, which includes icons, signs, sounds and

Columns On UX
2014.08.01
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How do virtual characters stay immortal? Just take a look at Barbie!

Barbie, a plastic doll without life, not only sold billion worldwide and live the legend for over half a century! From flight attendant, doctor, rock n roller, Barbie always stays on the front-line of fashion. She has thrown on numerous outfits, broken up and made up with boyfriend, Kenny countless times. Rumors about their relationship remains a mystery, her life story far more exciting and enticing than the people who own her. All of this attributed to her manufacturer, Mattel, the company that continuously create values for its product through stories.  Mattel not only infused life into its product,

Columns On Market Trends
2014.08.01
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Soul Captor’s Close Beta Test Fired up on Facebook—Create Your Very Own Comic Strips of the Lovely Soul Character

Created by Gamania’s subsidiary, Seedo Digital Co., Soul Captor the fantasy 3D online game made its tribute launch in Hong Kong! The close beta test (CB) fired up in May and the public test soon follows. The initial CB test came out on Facebook and the campaign was done in the form of comics. The adorable and funny characters were well-received, especially the “Create Your Very Own Comic Strips of the Lovely Soul Character” campaign which prompted much creativity and feverous discussion online. After the campaign ended, there were total of 20 players who received the extremely rare Cowboy

Events HK
2014.08.01
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2011 Gamania Summer School: Activate the Courage to Dream!

Since Gamania Cheer Up Foundation was established in 2008, they have encouraged teenagers in Taiwan to pursue dreams and be themselves. In the summer of 2011, the foundation announced the theme for this year’s summer school, Courage. The foundation will also expand on the “Courage Based Educational Training Program”, assisting participated college students to cultivate team spirits, challenge themselves, and further develop and make full use of this positive energy in the future!     Activate the “Courage Education”– Training 100 Teenage Volunteers   The Gamania Cheer Up Foundation administrated a survey to understand the courage of dream chasing

Events TW
2014.08.01
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9 days of Knowledge Sharing+33 Professional R&D Forums GDEX: Gamania R&Ders’ Biggest Annual Event

Gamania Game Developers Exchange (GDEX) made its debut appearance in GHQ. Encompassing various topics and forums, GDEX consisted of 32 sharing sessions during the span of 9 days. Special guest, Dr. Won Lee, CEO of KOR R&D Company flew his way to Gamania to give a seminar speech. The topics covered by GDEX this year include, introduction on the latest technology and productions of game industry, R&D team experience sharing, promotion of development strategy and regulation, domestic and overseas game campaign sharing and feedbacks. One can say that the latest trend and technological information of the game industry worldwide

Events TW