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Why did Heineken sponsor the “New York, East River, +Pool”?

Why did Heineken sponsor the “New York, East River, +Pool”?

This is a meaningful case of brand marketing. "Heineken" has its eyes on the "+Pool" project which "a group of crazy people wants to use non-chemical methods to filter 2.27 million liters of river water per day, and allow New Yorkers to jump into a clean and clear East River

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“PopKart” introduces brand new model “Golden Paragon 9” ahead of Korea

“PopKart” introduces brand new model “Golden Paragon 9” ahead of Korea

Gamania recreational racing game "PopKart" will be introducing the brand new racing model - "Golden Paragon 9", to the gamers of Taiwan, Hong Kong, and Macao from September 1 to 15. "Golden Paragon 9" is released in Taiwan, ahead of Korea. This collector's item is designed based on the popular

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Don’t underestimate the youth as superficial!

Don’t underestimate the youth as superficial!

Taiwan has one of the highest density in scooters among the countries in the world. Major scooter brands in Taiwan are extremely competitive in terms of prices and creative marketing campaigns. Everyone wants to become the top consumer's choice. The scooter market usually target (high school seniors to) college students.

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2014.08.01
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Rao, Min-Han, “It is our responsibility to play consciously at work!”

▲Senior Supervisor of R&D department  If game equals fun, the routine of R&D department in Gamania can be called as the process of making fun. However, they are playing professionally and consciously. The senior supervisor of the R&D department, Cookie (Rao, Min-Han) pointed out, “Essentially, although our responsibility is to focus on the games the greatest difference between us and the players is that we are playing consciously. While most players are luckier than us (laugh), because they can simply enjoy the fun of games.” Building a Fun Theme Park The so called “play consciously,” Cookie suggested means the

Feature VOL. 35
2014.08.01
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The “It” Field in Design: User Experience

What is User Experience?    We often here friends saying, “This thing is rad!” or “Feeling awesome!” to describe their positive feelings after experiencing something. This process where they interact with people or things are what we called User Experience (UX). To elaborate further, user experience is based on the user-centric idea, emphasizing on the application and aesthetic value of the product or software, including subjective impression, functions, usability, information etc. These factors relate to one another and cannot be separated and the whole thing comes into form the user experience. User experience is subjective and psychologicalal feeling that

Columns On UX
2014.08.01
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China 2011 Spring Banquet—“A Beast on the Prowl; Turning the Tide Around”

GCN hosted its very own Spring Banquet on February 25th 2011. This year’s banquet was unprecedented, participants wise, or content wise. GCN also had the most VIPs, in addition to CEO Albert and BU/SU heads of GHQ, 臺灣區營運長V哥, COO of GTW, Vincent Chuang, COO of Alibangbang Barron Lo, and COO of RedGate, Jacky also came to Shanghai. The event was mesmerizing and marvelous, in addition to exciting games and shows prepared by the organizing committee, all the supervisors of GCN also prepared stellar performances to show their appreciation for Gamanians’ hard work and encourage everyone to keep up with

CN Events VOL. 34
2014.08.01
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Weylen Tseng: Work and Play Have all Mixed Up Together!

▲Creative Center-Concept Design   Prior to joining Gamania, Weylen worked for Disney Australia for 6 years and after he came back to Taiwan he worked two years as a animation designer. However, he wanted to try new things. Since doing miniature models is one of his fondest hobbies so he mentioned to his supervisor in 2003 that he wanted to do just that. Since then, Weylen’s transformed from doing graphic design to 3D model making. The flat-out world he initially perceived has gradually turned into a tangible 3 dimensional world.      When hobbies turn to work   Weylen

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2014.08.01
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GT5 AD’s Virtual and Reality Integrated Commercial

Internet has already become one of the indispensible marketing tools in modern brand campaign. Official websites can be used to promote the business idea or launching of new products. Internet as a major communication tool has become a trend for years while the current trend is to combine virtual and real world. Some are moving from reality to virtual world and some are doing it the other way around. No matter what kind of method is used, the purpose is to build a deeper interactive relationship with the consumers. Now we will introduce some of these integration examples.  

Columns On Market Trends
2014.08.01
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Wan-Yi, Fou, “To play is to create greater work energy!”

▲Deputy-Manager of Division 1, Game Operation Department GTW   If you know even just a little bit about Gamanian, you’d probably know why operation units in GTW are the craziest among all the departments. Why it that? Is it because they’re usually stressful? The deputy manager of division 1, operation department, Wan-Yi, Fou doesn’t think so (Although it is a fact). She told G!Voice that, “Playing hard is to bring grater work energy.”   When asked about her view about work and play, she said, “Work Hard and Play Harder.”     Fervency Brings one a Sense of Achievement

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2014.08.01
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Alessi’s Designer Water Boiler: A Beautiful Day Starts with Bird Whistle

Design critic, Donald Norman once said, “A product that has good functions is important; a product that is easy to learn and use is also important. However, what’s more important is that the product has to make people feel a sense of pleasure.” The Alessi water boiler with bird whistle designed by American architect, Michael Graves is the best example of that.   Alessi’s design has always been fond by many, it can be attributed to two reasons, 1. the much praised Italian craftsmanship and 2. the design concept, “look for fun stuff in life.”  This water boiler with

Columns On Branding
2014.08.01
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Jaime Hayón X Maru-Waka—When East Meets West

If Maru-Waka didn’t get Jaime Hayón to do cross-over collaboration, I think we wouldn’t have even heard of the name, “Maru-Waka”, not to mention knowing the spirit and culture behind “Choemon-gama” the traditional ceramics kiln that has more than 130 years of history. What I’m trying to say is, “celebrity-effect” and “cross-over collaboration” still work like a charm to this day, especially when you can not only bring in free media report but create new spark in the product. Then that’s really a heck of investment!  The collaboration took place during the Tokyo Design Week in 2009. The president

Columns On Branding
2014.08.01
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Make the Year of Hare Pop: Creative Porcelain Painting Show

Make the Year of Hare Pop: Creative Porcelain Painting Show GCN held a creative porcelain painting show in June 2011 to encourage fellow Gamanians to be creative, inspiring and innovative. This year the show went with the theme of the Chinese lunar year—the Year of Hare. The activity lasted a month, each department must work as a team to finish 4-5 rabbit/hare figurines. At the end of the activity, each staff would choose the most creative work. The prizes include restaurant vouchers, travel cards, tickets to amusement parks etc.  At the beginning of the activity, each department was given

CN Events
2014.07.31
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GKR Year-End Banquet Special Report Rejoicing in Elated Spirits – Korean Barbeque Year-End Banquet

Even in the cold of winter, Gamanian’s passion and enthusiasm does not diminish. On December 14, 2011 Gamania Korea rejoiced in elated spirits as it held its year-end banquet at a Korean Barbeque restaurant where you can eat barbequed meat and drink hot liquor. The restaurant specializes in Korean barbeque-style pork. Because the environment is more comfortable and open, and they provide unlimited alcoholic beverages, it has become the tradition of Gamania Korea to hold its year-end banquet at the Korean barbeque restaurant.  ▲(Image source:http://www.blackpigseoul.co.kr)   In July of 2011, Gamania Korea established the “Tornado Studio” (TND) R&D company,

Events KR
2014.07.31
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GUS Christmas Luncheon Special Report Year-End Christmas Hotpot Celebration

At the end of the year, although GUS did not throw a luxurious end-of-year banquet, the heart-warming Christmas luncheon was still an essential Christmas tradition. On December 16, 2011, the GUS Christmas luncheon was held in a Japanese-Style Shabu Shabu restaurant. The warm steam from the hotpots gave our American colleagues a special sense of warm and caring. Thank you, everyone, for your hard work and dedication throughout the year of 2011. Please continue your excellent work in 2012! ▲John the big guy (second from the right in the next picture) challenged Jerry (second from the left) to a

EU Events
2014.07.31
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Super Workplace Organization Methods 2: Workplace Environment Organization Expert – Jennyhm

▲GHQ-CSO-Jennyhm Lee   Little Tip: Categorize according to frequency of use; don’t move it if you don’t need to use it; one year is the limit; establish rules.   Jennyhm is the secretary for the Group Strategic Director’s Office. She has developed some good habits in the workplace, which allow her to increase her work efficiency and prevents her from having to waste time looking for certain objects. Jennyhm’s secret to high workplace efficiency is being able to find anything she needs in a very short period of time.       As the Age-Old Chinese Proverb goes: “If

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