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[Tommy Chen] Racing Against Impossibility

[Tommy Chen] Racing Against Impossibility

Tommy Chen opened the speech by saying "If you follow my daily regimen for three years, I guarantee you will be able to compete in the 700km Yukon Arctic Ultra race in Canada." The audience's laughter indicates "Not likely!" The crowd's immediate inner thoughts are the very ones that Tommy

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Coture Films 1st Ever Original BL Drama “Dark Blue and Moonlight” by Golden Bell Award Winning Writer Wu Luo-Ying

Coture Films 1st Ever Original BL Drama “Dark Blue and Moonlight” by Golden Bell Award Winning Writer Wu Luo-Ying

Coture is Taiwan’s largest original content video platform. Its show “Fujin Street - Stories of the Street” has received rave reviews after initial broadcast. Shortly afterwards, Coture’s second original series - the boy’s love (BL) drama “Dark Blue and Moonlight” chose to announce its filming at Gamania Group. The religious

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Horrifying Abandoned Site in “Ghost High School”, Edison Song Charms Ruby Chan, Chunibyo Wu Chien-Ho – Internet Reacts: Is “Ghost High School” a Comedy?

Horrifying Abandoned Site in “Ghost High School”, Edison Song Charms Ruby Chan, Chunibyo Wu Chien-Ho – Internet Reacts: Is “Ghost High School” a Comedy?

Coture’s popular original drama “Ghost High School” is running now, and has exceeded 1.5 million views while ratings climb at exponential speeds. Edison Song hides his good looks and image in the series; he raps, farts, gets diarrhea, rolls his eyes, and completely destroys the persona of “Days We Stared

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Return to 2000, Remember the Years We Played Lineage Together!

Return to 2000, Remember the Years We Played Lineage Together!

“Lineage” - if ever there ever was a game that transcends generations, and makes those teenagers who have become adults still reminisce with joy, if ever there was a game you could plunge into a virtual world of unique socioeconomic culture, “dare to attempt what you could only dream”, it

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2014.08.01
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The greatest and most expected 1st national CSO championship is coming!

The greatest and most expected  1st national CSO championship is coming!  In order to rise the vigor of 《CS Online》 in FPS and attract players. The operation unit in Taiwan especially hosts the first [National CS Online Championship]. The contests are [Formal], [Inter-campus], and [Just for Fun]. 5,248 players and 896 teams are estimated to participate in the contests. There will be 945 intensive games. It will definitely be the greatest and most attractive CS contest in Taiwan ever! The first National Championship not only provides both actual and online matches. The operation unit also grants $1 million as

Events TW
2014.08.01
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Rao, Min-Han, “It is our responsibility to play consciously at work!”

▲Senior Supervisor of R&D department  If game equals fun, the routine of R&D department in Gamania can be called as the process of making fun. However, they are playing professionally and consciously. The senior supervisor of the R&D department, Cookie (Rao, Min-Han) pointed out, “Essentially, although our responsibility is to focus on the games the greatest difference between us and the players is that we are playing consciously. While most players are luckier than us (laugh), because they can simply enjoy the fun of games.” Building a Fun Theme Park The so called “play consciously,” Cookie suggested means the

Feature VOL. 35
2014.08.01
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The “It” Field in Design: User Experience

What is User Experience?    We often here friends saying, “This thing is rad!” or “Feeling awesome!” to describe their positive feelings after experiencing something. This process where they interact with people or things are what we called User Experience (UX). To elaborate further, user experience is based on the user-centric idea, emphasizing on the application and aesthetic value of the product or software, including subjective impression, functions, usability, information etc. These factors relate to one another and cannot be separated and the whole thing comes into form the user experience. User experience is subjective and psychologicalal feeling that

Columns On UX
2014.08.01
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China 2011 Spring Banquet—“A Beast on the Prowl; Turning the Tide Around”

GCN hosted its very own Spring Banquet on February 25th 2011. This year’s banquet was unprecedented, participants wise, or content wise. GCN also had the most VIPs, in addition to CEO Albert and BU/SU heads of GHQ, 臺灣區營運長V哥, COO of GTW, Vincent Chuang, COO of Alibangbang Barron Lo, and COO of RedGate, Jacky also came to Shanghai. The event was mesmerizing and marvelous, in addition to exciting games and shows prepared by the organizing committee, all the supervisors of GCN also prepared stellar performances to show their appreciation for Gamanians’ hard work and encourage everyone to keep up with

CN Events VOL. 34
2014.08.01
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Weylen Tseng: Work and Play Have all Mixed Up Together!

▲Creative Center-Concept Design   Prior to joining Gamania, Weylen worked for Disney Australia for 6 years and after he came back to Taiwan he worked two years as a animation designer. However, he wanted to try new things. Since doing miniature models is one of his fondest hobbies so he mentioned to his supervisor in 2003 that he wanted to do just that. Since then, Weylen’s transformed from doing graphic design to 3D model making. The flat-out world he initially perceived has gradually turned into a tangible 3 dimensional world.      When hobbies turn to work   Weylen

Feature
2014.08.01
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GT5 AD’s Virtual and Reality Integrated Commercial

Internet has already become one of the indispensible marketing tools in modern brand campaign. Official websites can be used to promote the business idea or launching of new products. Internet as a major communication tool has become a trend for years while the current trend is to combine virtual and real world. Some are moving from reality to virtual world and some are doing it the other way around. No matter what kind of method is used, the purpose is to build a deeper interactive relationship with the consumers. Now we will introduce some of these integration examples.  

Columns On Market Trends
2014.08.01
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Wan-Yi, Fou, “To play is to create greater work energy!”

▲Deputy-Manager of Division 1, Game Operation Department GTW   If you know even just a little bit about Gamanian, you’d probably know why operation units in GTW are the craziest among all the departments. Why it that? Is it because they’re usually stressful? The deputy manager of division 1, operation department, Wan-Yi, Fou doesn’t think so (Although it is a fact). She told G!Voice that, “Playing hard is to bring grater work energy.”   When asked about her view about work and play, she said, “Work Hard and Play Harder.”     Fervency Brings one a Sense of Achievement

Feature
2014.08.01
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Alessi’s Designer Water Boiler: A Beautiful Day Starts with Bird Whistle

Design critic, Donald Norman once said, “A product that has good functions is important; a product that is easy to learn and use is also important. However, what’s more important is that the product has to make people feel a sense of pleasure.” The Alessi water boiler with bird whistle designed by American architect, Michael Graves is the best example of that.   Alessi’s design has always been fond by many, it can be attributed to two reasons, 1. the much praised Italian craftsmanship and 2. the design concept, “look for fun stuff in life.”  This water boiler with

Columns On Branding
2014.08.01
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Jaime Hayón X Maru-Waka—When East Meets West

If Maru-Waka didn’t get Jaime Hayón to do cross-over collaboration, I think we wouldn’t have even heard of the name, “Maru-Waka”, not to mention knowing the spirit and culture behind “Choemon-gama” the traditional ceramics kiln that has more than 130 years of history. What I’m trying to say is, “celebrity-effect” and “cross-over collaboration” still work like a charm to this day, especially when you can not only bring in free media report but create new spark in the product. Then that’s really a heck of investment!  The collaboration took place during the Tokyo Design Week in 2009. The president

Columns On Branding
2014.08.01
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Make the Year of Hare Pop: Creative Porcelain Painting Show

Make the Year of Hare Pop: Creative Porcelain Painting Show GCN held a creative porcelain painting show in June 2011 to encourage fellow Gamanians to be creative, inspiring and innovative. This year the show went with the theme of the Chinese lunar year—the Year of Hare. The activity lasted a month, each department must work as a team to finish 4-5 rabbit/hare figurines. At the end of the activity, each staff would choose the most creative work. The prizes include restaurant vouchers, travel cards, tickets to amusement parks etc.  At the beginning of the activity, each department was given

CN Events
2014.08.01
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How do people look at Gamanians’ play and work?

Gamania is known for its unique play style and work philosophy. How do other people look at Gamanians’ “Work hard, play hard” lifestyle?    ▲Ping Huang Liao, CEO of Outward Bound Taiwan     Speaking of how Gamania does the work, “High air descending—an educational training that challenges the extreme”   Not many local enterprises would think of doing team building through educational trainings. From arranging training courses for Gamania, I found out that their content seems to be more creative and challenging than average enterprises, such as doing high air (16m) descending from the top of Parkview Hotel,

Feature VOL. 35
2014.08.01
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Consumer/Target/Player

Marketing people care about consumers’ purchase decision, therefore they evaluate and speculate their strategy upon key factors such as lifestyle, personality and environment, whether to use Facebook to create the hype or have celebrity to do the endorsement.    And the product people care about who their consumers are. Who are the products for and how to use it?    Target consumers are the ones we need to communicate with and they’re the ones who play our games. Today, I’d like to talk about how we define our target.    I often ask our R&D team, “Who are our

Columns On Ads