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A good brand brings out a better you. See how Nike uses high-tech to achieve well-rounded, successful branding

A good brand brings out a better you. See how Nike uses high-tech to achieve well-rounded, successful branding

Are you a jogger? Are you always alone and take the steps forward on your own? Nike heard you. With high technologies, it creates an “avatar of you”, who runs

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Behold, UX is all around! User experiences in our daily lives

Behold, UX is all around! User experiences in our daily lives

“Oh man! What the hell is this? Why is it so hard to use?” Does it sound familiar to you? Has it occurred to you that the things we use

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How to market when the government is a brand?

How to market when the government is a brand?

In a democratic country, its government is not only a political or administrative body, but also a brand that requires honing. In 2017, let’s take a look at how Taipei

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Fine Paintings from Musée d’Orsay – An April Feast

Fine Paintings from Musée d’Orsay – An April Feast

In the 19th century, Europe was influenced by nationalism. Young painters, in the latter half of the 18th century, found that neo-classicism could hardly earn them a place in the

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Sensational Appeal to the Younger Generation

Sensational Appeal to the Younger Generation

Brand communication can be used to pack new products as well as to enhance the brand image. Recently, more and more issues concerning the elderly have been discussed vividly. Many

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PREV NEXT
2014.07.17

The People’s Supermarket, The people’s Brand.

  Here is a brand that stands for the everyman, generated from the notion of being “cooperative”. The chain store The People’s Supermarket (TPS) in the UK opened in 2012 with the slogan, “For the people, by the people”. Their aim is to provide the local community with good quality food that comes from local producers sold “back” at a fair price to local residents. Sticking to the principle of “For the people, by the people”, TPS also allows the entire staff to participate in the management of the supermarket as a collective community. Members that contribute 4 hours

Columns On Branding
2014.07.17

A Beautiful Mind

G! VOICE Introduces: Adapted from a true story based on the life of legendary mathematician John Nash. Although being a academic prodigy, he had an intense personality and was socially awkward to say the least. However, it was determined that his original theories was the key to it all. His works overthrew Adam Smith's homo economicus theory that dominated for 150 years, and was offered a position in MIT. Soon he was invited to cooperate with a mysterious secret intelligence that needed his help to crack encrypted telecommunication... He fell in love with one of his students, Alicia, and

Columns Recommendation
2014.07.17

Icons and Signs—Elements to Convey Emotions and Functions

Our everyday life is filled with all kinds of signs. They transcend ethnicity, languages and nations. Through the design of icons and signs we could illustrate people, things and items to swiftly and effectively identify and communicate with one another. Semiotics is a field of study on signs, symbols and the interpretation of their use. It mainly investigates how signs can be understood by people more easily.  Why should UI icon be simplified to signs?  The picture on the far left is an actual picture of a person’s face, on the far right is a conceptual face expressed through

Columns On UX
2014.07.17

Renovating Life with Interaction Design

Picture this. You are sitting on a beige sofa in a roomy cafe on a sunny afternoon. Vines spiral across the panes, and sassy jazz music is tingling in the air. Chic people around you are conversing in a light, happy manner. Suddenly the pager hums softly in your hand. You get up, go to the counter and collect your coffee. The staff member does not holler out: “Mr./Ms. X, your coffee is ready!” And there is also no risk of accidentally snatching someone else’s order. That little pager, that sometimes makes you jump when it goes off, is

Columns On UX
2014.07.17

A Good Story Recommended Wholeheartedly by Hayao Miyazaki: Kamusari Nānā Nichijō

G!VOICE Recommend:  “’Nānā’ is the common language in Kamusari village, which means slowing things down. It is a village isolated from the world and the villagers live a sustainable living with the Nature. The main character is an urban youngster who does not have any direction or goal for the future. After he arrived in the village, he learned to cherish the forest and the importance of respecting nature. He learned that life is like climbing trees, you can only look upwards, not downwards. He gradually found his way living in the woods. This is a book that makes

Columns Recommendation
2014.07.17

Memory of a Dog

▲Japanese Photography Master—Moriyama Daido’s First Chinese Autobiographic Piece G!VOICE Recommend “High contrast, rough particle, vague, jumpy, and out-of-focused strong black and white photography has been the first impression the public have for Moriyama Daido’s work. This autobiographic content details his growing environment, sentiments, and his anti-routine, anti-stereotypical personality. This work depicts how he perceives the world, be it gloom and doom or free and unstrained. Through the text, we get to know the artist more, understand the most truthful definition of photography and his process of doing this.” “The passing time does not extinct, but awaits there. I see

Columns Recommendation
2014.07.17

Angry Bird’s Videos Always Make me Laugh!

Famous Astronaut Armstrong said, “One small step for man, a giant leap for mankind.” Now the scene shifted to Angry Birds, the moment when it is about to be flung what would it say? Would it snicker? Would its feather fall?  Videos about Angry Birds never disappoint me, and they always make me laugh! The Space edition of Angry Birds was launched on March 22. About a month ago, its official website released this video and quickly created sensational talk around the space edition. The video was inspired from true humor, the good kind of creativity. The creative team

Columns On Ads
2014.07.17

The more options the better. Really? ?

    Source: http: //www. hidabroot. org The recent trend in modern web design emphasizes on simplicity yet with versatile and accessible content. Every site is trying to present its product in the most obvious manner possible, with over-exposure and overwhelming information. They are eventually buried among all the other hypertext messages, ending up with the visitor clicking off after a few brief glances. According to Sheena Iyengar’s “Jam Study”, it is suggested that when a being is offered too many options, the more difficult it becomes to make an actual choice. (View the Jam Study here)   It

Columns On UX
2014.07.17

Welcome the New Era of Sports through High-tech!

I have recently come across a story that really blew me away: “Taiwan has broken 2 world records: a whopping 49 marathons races were held in 2012 (42.195 kilometers in total). falling in 4th place only behind the United States, the United States, and Japan. Taiwan hold the highest density of runners in an area based on the ratio of population and land. Wow! That is really something. Many friends around me have participated in some kind of marathon race. Some even already signed up for the 2013 Tokyo Marathon and are undergoing intensive training as we speak! The

Columns On Market Trends
2014.07.17

The Show-stopping “Garbage Kaleidoscope”

When we were young, we all had the experience of looking into a kaleidoscope with one eye-- Remember how it felt like to be fascinated by the different patterns that almost never repeated themselves? Indian designer Nishant Jethi integrates the idea of the kaleidoscope with garbage and prompts the world to take a closer look at the “dazzling fashion” of garbage pollution from a new perspective.     In India, littering in public streets is the norm. Everyone does it, no matter in rural or urban areas. When local charity organizations decided to bring this issue to serious attention,

Columns On Branding
2014.07.16

Upgrade to High Quality Image! SubCat HD Focusing on iPad: Experience New Quest Challenge!

Summer is the peak season for game industry, Gamania will not be absent from the mobile game market. Presenting branding new mobile content, Gamania officially launched SubCat with enhanced visual quality. In addition, two new quests were added: East Sea Dragon Palace and Honey Strait. The new game targets cat-lovers, recreational players and iPad owners and seeks to attract spotlight with the hottest ‘screen-wipe’ method.   This time we did an unannounced interview with potential player, Grace from operator, to test the game effect of SubCat HD.   We installed SubCat HD to iPad and placed it on Grace’s

Columns Recommendation
2014.07.16

Making Graphics and Data Fun—the Enticing Infographics

▲The map of U.S presented through inforgraphics: the features of each state was presented through different colors and illustrations, elevating the visual enjoyment.      What is Infographics?   Infographics is a compound word comprises of information and graphic. Basically it is a graphic, visual representation of specific information, message or knowledge. Examples of infographics range from maps, metro or bus maps, data graphs on the newspapers to various diagrams on Excel.    Originally infographics were used mostly on newspapers or magazins to illustrate the storyline or the plot of an incident. During 1970-90, the art editor of The

Columns On UX
2014.07.16

Animals in the Commercials

WOWOW is a private satellite broadcasting and pay TV station. Its channels provide movies, TV series and sports. They recently launched a commercial for promoting their online TV service. In the commercial, an eagle was resting on top of the tree. You could see from someone’s window that the TV was playing some intense drama. In the drama, a mother failed to grab the baby stroller and it dashed down the long stairs. The eagle, which was also watching the TV from the tree outside the window, soared and flew to the filming scene. The crew thought the eagle

Columns On Ads
2014.07.16

ALSOK Commercial Song

ALSOK is a company that provides various security and insurance services. Since early last year, they hired the well known Japanese figure, Saori Yoshida, a female wrestler who won World Championship of Women’s Wrestling for 10 consecutive years (as well as winning two consecutive Olympic Gold Medals), ALSOK became a product that imprints in everyone’s mind, a household name. The commercial adopted the form of a song and signal that average consumers are familiar with. They looked for the perfect endorsement person with ‘security guarantee’ as product feature. The commercial was made into a music video to ‘brainwash’ the

Columns On Ads
2014.07.16

Boss Coffee: Alien’s Communication Skills

Coffee has become a staple for many white collar workers. Whether you like to make it yourself, buy a fresh one in Starbucks or grab a canned one from the convenience store, everyone could easily get one to ease their caffeine addiction or as quick fix to refresh their minds.   It is precisely because drinking coffee has become a common demand in our daily lives that more and more brands throw themselves in the market for a piece of share. If you want to stand out in this fiercely competitive market, you need to have big idea to

Columns On Market Trends
2014.07.16

Better Taste in Life: Moleskine

Ernest Hemingway sitting alone at a café in Paris in 1920, he wrote this down on his notebook, “You belong to me, the whole Paris belongs to me, but I belong to the pencil I’m holding and the notebook.” That notebook Hemingway referred to was Moleskine. Moleskine (pronounced mol-a-skeen’-a) originally meant ‘mole’s skin’ in French was a legendary notebook in the 20th century, notable for being owned by European artists and intellectuals. Famous painter, Vincent Van Gogh had used 7 Moleskine notebooks to draw and sketch numerous drafts and is now collection of Van Gogh Museum in Amsterdam. This

Columns On Branding
2014.07.16

Something You Feel Monotonous Could be the Guarantee for Success

The Power of Repetition G!VOICE Recommend   「"If you only do things in the heat of the moment, you would fail; but if you do it persistently for a long time, you would succeed."We often think that repetition is boring and lacks sense of achievement, but professional personnel enjoys repeating and they are persistent in whatever they do. This book mentions that if you want to be a professional on one subject, you need to invest about 10,000 hours on it. The more times you repeat, the stronger the momentum, the closer you get to your goal. If you

Columns Recommendation
2014.07.16

Gamania UX Design Center Inspires Game Vision

For game developers in Taiwan, there is something unique about Taipei this June! Since 1988, Game Developer Conference (GDC) has been considered the biggest game technology exchange event in game industry. After 26 years, this year, the much anticipated first ever GDC Taipei Summit was held in Taipei. The event was joined by around 600 professional game developers from 12 countries including the U.S, Brazil, Australia, Japan, Singapore, Hong Kong, Macao and China and 20 invited guest speakers from Taiwan and overseas. In the past, Gamania had participated GDC as an attendee, this year however, we were honored to

Columns On UX