"Exposing one's own shortcomings is a good business." The statement is based on a pivotal core presumption "The product is not for everyone." It sounds like nonsense, but many marketers ignore or don't want to admit it. To put it
This article "Darling, Which 'Taste Lover' Are You, Sour, Sweet, Bitter, Spicy or Salty" is excerpted from PolyshBy Yun-Chih ZengPhotography/ Xiaoguang & Yoy Legend has it that women miss their lovers in different ways from men. Compared with the linear
It's been a couple of months since I wrote an article last time (shame). I have been busy with product transformation lately. It also prompted me to rethink how to turn an idea into a product. After some twists and
▲HO HO HO! Surprise! Meet the Gama buddy-turned Santa Gama Claus with surprise! With food, music and glowing Christmas street lights, Christmas is a big festival at the end of the year. But the most anticipated part at Christmas Eve
Gamania Retired Staff Gathering Party—A Warm Closure In February, 2012, Gamania’s first retiree was born. On the day of March 16th, HR held a special staff gathering party for the very 1st retiree, Peter who had served Gamania for 10 years. CEO Albert and other heads of departments were invited, along with Peter’s family, colleagues and good friends, the atmosphere was warm and touching. Albert personally conferred Group Retiree Award to Peter in appreciation of his dedication and contribution to Gamania for the past 10 years. This award is very significant in its meaning and it not easy to
G!VOICE Recommend: “Through this book, you could explore the inner world of Ms. Yayoi Kusama, an artist that even the fashion world (see footnote 1) is raving about. Her perseverance and paranoid side of growing up were delineated in details in this book.” What is art? What makes an exceptional artist? There are no standard answers for these questions, however, after reading the book, ‘Infinity Web’, I could understand the insistence and simplicity of this artist for it is so moving: “I could only finish my own path…even when I encounter pain or grief in this ruin,
Over the years Gamania's exhibition strategy has focused mainly on the TGS in Asia. In a dramatic change during the heat of late August this year, Gamania entered "Gamescom", the largest game show in Europe. There Gamania not only left a strong impression on major game European game companies but also set a new milestone in Gamania's global expansion. A Spectacular Gaming Carnival! – 2011 Gamescon As we mentioned before, the annual "Gamescon" is the largest and most professional general game show in Europe. Practically all of the world's top game companies and hardware / software vendors come to
Gamania Cheer up Foundation, “Having a dream is a wonderful thing, the ultimate desire is satisfied through the realization of the dream. In the process, you may encounter frustration and obstacles, but as the book said, ‘say your dream out loud and invite friends who share the same dream to take that first step courageously!’” ------------ Content Introduction Realize your dream begins from believing yourself! If you have a dream, you could march toward realizing it! The author was determined to become an entrepreneur at the age of 10. She shares her precious experience and gives the
The beginning of spring in 2012, GHK held a vivacious spring banquet. To conjure the ‘wildness’ of the lost youth and those teenage dreams everyone used to have, Gamanians in GHK dressed in high school uniforms once again and attended the event held in The Patio hotel in Hung Hom on February 10th, 2012 to relive those ‘unforgetable’ years. How exciting was the event? How special were their high school style? How nervous did they get when they drew the prizes? Let’s review those wonderful moments through pictures! The venue was extravagant and magnificant Albert
As the saying goes, "clothes make the man". While the focus is on the games, the design of the exhibition area was an important part of the GGS as well. The pavilions at GGS were the work of well-know theatrical design company "Big Bright Room". Thanks to their ingenuity, each of the pavilions acquired their own particular style and became the center of the media's attention on opening day. The main pavilion even included movable sofas that could be used to host press conferences during the day and parties at night! So what was Big Bright Room's design concept
Zombies are more than just prop to scare people, but an excellent tool for marketing Zombies are probably the more popular character in recent years, appearing from novels, comics, video games, movies, commercials to TV series. In addition, there are even a slew of products created in the name of zombie, the trickiest thing is, the consumers don’t seem to get enough of it, and even find it fascinating. Maybe because zombies are now well adored by the public that many brands have started to use it as a marketing tool. Let’s
The winner of the Gamania Medal of Bravery has been announced! Divina has won this distinction for the month of May. Divina has been fierce all the way from CB testing to OB launch. In addition to exceeding the figure of having more than 30,000 players online simultaneously, total member count is now more than 300,000. They are breaking records with each passing second. What strategies did the Divina operations team implement to yield such glorious results in revenue for the second quarter? G!VOICE is about to provide you with an in-depth analysis! GTW Second Game Operations Division, Assistant
The 2-day GGS was made livelier by all kinds of exciting performances with the icing on the cake being the visit of special guests including Minister Sheng Chih-jen from the Council for Cultural Affairs as well as Tia Li and Song Mi-jin from Dream Girls. Gamania also had all kinds of giveaways on offer for the international media so they can not only enjoy the fun and games but also return home with a bagful of souvenirs. G!VOICE will now take Gamanians on a tour of the excitement at GGS! GGS events video https://youtu.be/n5JSUIYO8lA Guests from Afar - Special
Everybody knows that there are three major features of M&M: it only melts in your mouth, not your hands, each package contains different flavors, and each color-coated chocolate has its own personification. M&M’s unique marketing operation is precisely the reason why it stands out among all other brands. Of all the strategies, the most commendable performance lies in its shaping of brand character. Sweets, unlike 3C products, do not feature on being ‘stronger’, ‘faster’ in technological functions. High-tech products may cause heated discussion and generate much attention merely from their specifications. However, for sweets and snacks, the
During the period of GGS, media reporters from all over the world took part in the events. After the event came to a successful conclusion, G!VOICE received a thoughtfully put together exclusive report on GGS by Tesuya Ogawa, a special reporter from Gamania Japan. Let’s take a look at this exciting content on GGS!
HOLE IN ELEVEN The Japanese ladies who sell matches: こけしマッチ manufacturer It is alleged that majority of Japanese people have A blood type. The notion implies that they often give off a sense of seriousness and demand for perfection. However, some anti-depressed merchandises mushroomed and brought smiles back to peoples’ faces in recent years. We have to give it to the Japanese: they may seem uptight to the bones, but they’ve got some quirky sense of humor and creativity. Since the invention of lighter, matches gradually faded out of sight. At the brink of
G!VIOCE Recommend: “Imagine when you throw your broken carpet to the garden, it can be decomposed and provided nutrition to the earth; the detergent flow through the river can actually nourish the river; when the garden and farms alike have signs written, ‘Dump the Waste Here’…” Cradle to Cradle’s visionary eco ideal will overthrow your perspective on green design and reexamine it. Introduction In the nature, there is nothing to be disposed. When a cherry tree blossoms, the flowers will fall to the ground—nothing is being wasted here. Because all the dry branches, fallen leaves and flowers will return
“Have you been to Zara yet?” That the new greetings for people in Taipei city. Unlike Uniqlo’s permeating advertisements occupying the surface of buses, indoor and outdoor advertising space, ZARA’s only visible advertisement was the lights in the shape of ZARA logo in 101 building on its opening day. (provided by 101 by the way) However, the physical location of the store is the invisible advertisement. ZARA successfully integrated the “luxury” it wishes to convey into the 5th Avenue in New York, les Champs-Élysées in Paris, Milan, Shanghai and finally to Taipei 101. Across 5 continents, more than 200
Web POWER DoLLS, a webpage game jointly developed by GJP and Kogado Studio officially started its open beta in Japan, in December 2011. This game was adapted from the famous console game, POWER DoLLS. Web POWER DoLLS inherited the content of the original game and is a strategic game that combines female role and robot. Players may select any female role of their preference and cultivate them to become battle partners. Each female team member will ride on a customizable heavy infantry robot soldier. Players need to develop adaptable strategies to lead the legion to fight. Official
Have you ever gone on a blind date? I’ve never been one but I’ve heard many people have. The purpose of blind date is to find a suitable mate. However whether the blind date would actually work doesn’t depend on first impression; nor on the intoxicating moment where both people have sparks in the air or butterfly in the stomachs; nor based on matchmaker’s torrent of compliments like a host selling a product on a shopping channel. Whether or not the blind date would work lies in the actual person, what his/her value is. Which is his worth? His
A year has come to an end, SPACE 17 invited renowned Japanese illustrator, Akinori Oishi to create some art works for Gamanians around the theme of travel. His last name, “Oishi” in Japanese means “delicious” so it prompted him to name the show, “Mr. Oishi’s Travel Map Show.” Gamanians can follow Akinori’s smiley men and travel around the world. Gamania’s Exclusive Edition of Smiley Man Japanese illustrator Akinori is known for drawing his charismatic characters with a few succinct strokes. This time, he added some Gamanian elements into his smiley men and created many interesting illustration
There is a kind of revolution that doesn’t require human sacrifice, or mobilization, or hatred or fanfare, it starts from the self! Every mini revolution can change the society bit by bit. Once we gather enough “bits”, this world could be a better place. G!VOICE collected a series of mini revolutions done by Gamanians. Let’s hear their hot-blooded declarations. We bet you can’t wait to start one of your own to make the world a different place after reading it. [ 1 ] Bottle caps can be a kind of revolution Name: Bruce yang Unit: GJP-Product Development Department Mini
Sister Hsieh (HSIEH, Chun-wei), Director of Animation Strategy Development “This is a book about learning life lesson. Only when you learn about death, you learn about how to live. We don’t always have to introspect after we hear about the tragic news. Replace negativity and pessimism with positivity and optimism. This book will make you cherish each moment and live everyday to the fullest.” Movie Trailer for Tuesday with Morrie Introduction The author Mitch Albom visited his late teacher every Tuesday during the teacher’s final months. Despite the looming shadow of death, the old professor kept his passion
The last GM was hosted on December 19, 2011. Our last but not least special guest is not only hugely influential but has deep connection with game industry. The founder of Bahamut.bbs (formerly known as Gamer), Chen, Jian-Hong (a.k.a Sega) was invited to share his hot blooded history of building his career upon video game website. Gamer had just celebrated its 15th birthday and currently possesses 2.5 million members with daily hits of 20 million which is the top 6 website in Taiwan. However, at the very beginning, Bahamut was just a BBS for game discussions set up