The global coronavirus pandemic has forced brands to face more than the issue of reduced sales. As mentioned in the article "The Brand Challenges from the Pandemic" of Issue No .405 of EMBA Magazine, according to an American PR company's research, it was discovered that "During the pandemic, if they (the general public) feel that a certain brand values 'profits' over 'people', then they will not be able to trust this brand again." An event that gathers the crowds is no good, and any statement that does not empathize with the people's lives is no good. Songshan Airport knows

During Gamania's 25the anniversary celebrations, Gamania Talk also prepared a theme to go with the festivities, and invited the renowned corporate brand expert Winnie Lan and Gamania CBO Eric Chen to speak to the company. Winnie had previously worked with Gamania and she shared brand management tips along with her rich set of experiences. On the other hand, Eric talked in depth about Gamania's full story. Winnie Lan: A brand is a value commitment that the customer can experience ▲Corporate brand expert Winnie Lan believes that brand management requires the skills to simplify complicated things. Winnie Lan was previously

Due to the pandemic in this year, people have begun to realize the importance of good sanitation habits. Zhengjin Fighter cares about your health and safety. Here comes Part 2 of the New Life Movement! Keep the virus far away from you during the post-pandemic era by strengthening your self-healthcare measures and maintaining good habits! Many hidden risks exist at home or in the workplace. Are you feeling exhausted from taking care of your immune system apart from work duties? Let Zhengjin Fighter demonstrate with a bit of humor along with simple and catchy slogans to boost your spirits

In the fields of gaming and movie industries, "sweet nostalgia" has never gone out of fashion. After years of hiatus, it is a great joy for fans to see the revival of classic characters and new developments in the story. As long as it doesn't veer off course too much, it can often become a hot topic. However, have you ever seen a TV series do the same? ▲The character Shinsuke Kuwano played by Hiroshi Abe is a very stubborn man that often causes trouble to his fellow workers. (Photo source: natalie.mu) Surprise revival of a classic Japanese series

The new "Dragon Nest", the game owned by the Korean gaming company Eyedentity Games and distributed by Gamania, will reach the 10-year milestone of the Dragon Nest IP. The officials officially launch the "10th Anniversary New Version Reservation" on June 16. Those who make a reservation will receive up to eight different super luxurious prize rewards: the ultimate strength legendary prop "Sekila Full Suit (including main and secondary weapons)", the three-piece grand extravagant epic suit "Descendent of the Sea (wings/tail/tattoo)", the high-value epic pet "Penguin that Dreams of Flying", and other in-game items. Besides, the officials have announced the

"Lineage M", the game developed by the Korean gaming giant NCSOFT and distributed by Gamania, has officially announced on June 9 that there will be the first ever scaled esports live-streamed competition, the "Elite Flag Battle Competition", on June 25 evening. The competition will simulate the esports model and include pre-game analysis by professional commentator. The entire competition will also be live-streamed on the "Lineage M" Facebook fan page. The officials will host qualifying rounds in 10 major regions and on a total of 82 servers between June 10 and June 17. The top ten Blood Oath teams to

Sports Summer Series Activities Begin! 2nd Cat Show & Photography Contest Coming Soon! Obtain new sports series attire and designs from "Limited-Time Offer Lottery Pond" and "Golden Fuzzy Ball Store"! "Komori Life" (a mobile game distributed by GungHo Gamania of the Gamania Group, developed by Shanghai Ruiluo Online, and released by Shanda Games) will launch the brand new story missions with the "Beetle Combat System" on June 10 allowing gamers to capture 18 different kinds of beetles in the Komori Village and initiate battles against villagers or friends based on various skill attributes and characteristics of the beetles, showing

▲ Empathize → Define → Ideate → Prototype → Test Design thinking is a "user-centered" approach to create more possibilities through user demands. The creator of this method is the founder of the renowned American design company IDEO - David Kelley. Kelley transformed past experience in problem-solving in terms of the design thinking perspective into a master's level course when he held the position of Director at the Stanford University's Hasso Plattner Institute of Design, and established the academic position of "design thinking". IDEO CEO Tim Brown has also proposed the original definition in the Harvard Business Review "Design

May 5 Dragon Boat Festival is the holiday on which we conduct customs to pursue good fortune and drive away back luck. In the past, the Taiwanese people place calamus, wormwood and ficus branches at their front door, drink noon water, and wear fragrant sachets, hoping to bring a peaceful year of good luck. This summer was not so peaceful, and the considerate Q Brick has incarnated in a compact “Fortune Fragrant Sachet”. It slightly sways in the summer breeze directing good fortune to come in the future so that the pandemic goes away and also bring some fresh

Gamania will officially enter its 25th year in 2020. In this issue of G!VOICE, we will start off by decoding the new brand identity and the 25th anniversary visual symbol code. Then, the following will be two interviews with "Brand Director Eric Chen (Ahbin) X S.SELECT LAB Design Director and Founder Wei-Jhe Lin", and "Director of the Corporate Marketing Office Iona Chen". We are going to analyze Gamania's internal and external communication strategies from various different points of view! Change, is the Only Constant "At Gamania, the only constant is change" - As the company is about to turn