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Laurels

First in Taiwan! Lu Chung-han Climbs World’s Third Highest Peak

First in Taiwan! Lu Chung-han Climbs World’s Third Highest Peak

▲ Lu Chung-han  Kangchenjunga Peak. (Photo Credit: Gamania Cheer Up Foundation ) The first in Taiwan! Taiwanese mountaineer "Ago" Lu Chung-han successfully climbed the world's third highest peak, Kangchenjunga, on May 6, 2022, and safely descended the mountain. He is

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Others’ Death Realm is Their Dream Land, the Journey of Eight Thousand Peaks

Others’ Death Realm is Their Dream Land, the Journey of Eight Thousand Peaks

In the history of Taiwan mountaineering, there are many outstanding mountaineers who have climbed to the tops of the fourteen eight thousand peaks around the world and placed their names abreast previous summiteers as well as the name of Taiwan

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Q BRICK x GamaGarden: Creating Happy Memories Exclusively for Little Gamanians!

Q BRICK x GamaGarden: Creating Happy Memories Exclusively for Little Gamanians!

Q BRICK was born in 2013, using figurine as vehicle to dig out diverse facets of original innovation, and unleash the hidden energy to creative. GamaGarden believes that children should grow and explore through play, and every child is a

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PREV NEXT
2020.04.01
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Since KFC represents hook-ups nowadays, Kentucky Fried Chicken will just book the hotel room for you!

If you ask a person randomly on the streets in Taiwan his or her impression of "Kentucky Fried Chicken?", and he or she would probably answer, fried chicken, KFC, Colonel Sanders, or a fast food restaurant. Whichever the answer is, you probably wouldn't have thought that KFC would actually build up a "love motel"! Not only does it have all the facilities of a motel, but also finger-licking tasty buckets of fried chicken. What's even better is that all the wonderful things there are free! Unfortunately, this motel is only operated in Spain :( Here's the deal, people in

Columns On Market Trends
2020.04.01
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Gamania First Mild Builder Mobile Game “Komori Life” World Debut on Mar 25!

Pre-registration for dual platform and exclusive release of limited edition browser game "Komori Life Cat" today! "Komori Life" is a mobile game distributed by GungHo Gamania of the Gamania Group, developed by Shanghai Ruiluo Online, and released by Shanda Games. It has gained a huge popularity among tens of thousands of gamers since the January pre-registration and CBT! Officials have  announced to early release the dual platform in Taiwan, Hong Kong, and Macau on March 25. At that time, gamers will officially enjoy it for the first time! Furthermore, the limited edition "Komori Life" browser game, "Komori Life Cat",

Events TW
2020.01.06
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2019 GAMA X’mas Nutcracker Q Brick, Guardian of the Holy Night

▲ Dress up in a British military outfit, make a military salute, the Nutcracker March is the new Q Brick theme song in this winter. As temperatures drop, the wind starts to blow, and one can’t help but look forward to the arrival of Christmas. This winter, Q BRICK is bringing back courage and hope! A slick military uniform is wore on a tiny little body. Q BRICK is ready to start marching in an exciting military parade for the winter holidays! This time, Q BRICK plays the leading role on the 2019 Christmas exclusive gift box, designed by

2019 Design
2020.01.06
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On the Relationship Between IP and Brand

What is IP? IP is the abbreviation for intellectual property, and its literal translation in Chinese is “智慧財產” . In the early days, it referred to the products created by people using their intelligence and spirit, such as: novels, movies, cartoons, plays, television programs, and others. As early as in the 20s of the last century, Disney has created a large number of characters: Mickey Mouse, Donald Duck, and others are famous IP characters. Japan anime has also released the popular Pokemon series. Hollywood has further filmed the Avengers movies series for a consecutive tens, sweeping the globe. The

Columns On Branding
2020.01.06
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Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

Fan economy is the hottest thing right now. Anyone that can attract clicks are thinking about how to profit from the flow of visitors. The key to be able to develop economies from the scale of your fans relies on whether you have the correct concept of “fans”. Once you mention “fans”, many always think of Otakus or fangirls, but you should detach from such a superficial viewpoint and look into the deeper essence of a fan. They don't just want their beloved celebrity or brand, they want the right to direct what they love more actively than previous

Columns Recommendation
2019.12.31
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First Major Revision of “Lineage Remastered”! Lifetime Free Membership Synchronized with Korea!

The first major revision of "Lineage Remastered" (hereinafter referred to as Lineage R), developed by Korean gaming mogul  NCSOFT and distributed by Gamania, debuts on December 19, 2019! "Dragon Dungeon Updates": a brand new format, will be presented. The four great dragons will demonstrate their new strengths across the Aden World map, which will be open for access at regular hours. "New Professional Skills Evolution": the nine main professional skills will be updated with stronger fighting power. "Maximum Skill Levels and Elixirs System Updates": the character skill points will be increased to 55 points, and the elixir limit is

Events TW
2019.12.31
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“Lineage M” 2-Year Anniversary Premium Celebration Event Series Starts Now! Double Your Chances of Winning Practice Instance Rewards

"Lineage M", the epic mobile game that has crossed generations was released over two years ago. The game is developed by Korean gaming mogul NCSOFT and distributed by Gamania. This month (on December 14), it was announced on the players' forum that the two-year anniversary will be releasing the special celebratory gift of 2 NC coupons, creating a huge buzz among players of the Taiwan version. The officials has also announced a series of reward events on December 18. The first of the series is the "The World's Leaders Cake" event, in which the two-year anniversary cake monster will

Events TW
2019.12.31
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2019 Year in Review: Gamania Brand New “Cross” Values

The phrase you hear over and over again in 2019 is : "Gamania? Are you talking about that Gamania?" , "Why Gamania is investing in movies now?", "Why is Gamania holding exhibitions too?" Gamania is always surprising the world with its every move. From the gaming industry to digital living, to the current "discovering the unlimited possibilities of life". "Think outside the box, unburden your mind." : the courage to breakthrough and the DNA with destructive innovation are engraved in Gamania's blood- that is the essence of Gamania and that is Gamania's spirit of "never gives up" as always.

Feature VOL. 88
2019.12.31
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It’s not enough to please consumers; from now on, be a brand with an attitude

You might question the title by asking "A brand is not a person, how can it have an attitude?" Before we answer this question, let's start by taking a look at a case: do you know the batch home appliance seller 486? In September this year (2019), he posted on the Facebook page (screenshot below), which basically indicates: Some people attack him for selling Korean products and showing off his wealth. Not only does he not apologize, show his weakness, ask for forgiveness, but he also counterattacks with his full force saying "You haters are a group of idiotic

Columns On Market Trends
2019.12.31
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Netflix Opens Brick and Mortar Movie Theater, Building its Classic Image “Marking its Territory”?

▲ Netflix leases 70s old cinema "Paris Theatre" in New York to show its own movies causing a huge external buzz (Source of the photo: official Netflix Film twitter page) The saga between Netflix and the traditional entertainment industry, various major film festivals, and brick-and-mortar theaters are well-known. For instance, Cannes Festival in France publicly refused to include Netflix in the festival, while Netflix posted a long response saying that we are the future of of cinema, and if Cannes is choosing to be stuck in the history of cinema, that's fine. CEO Reed Hastings even publicly stated that

Columns On Branding
2019.12.31
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The Living Simulation Builder Mobile Game “Komori Life”‘s Official Website Goes Online! First Look at the Game’s Four Main Features

The official website of "Komori Life" is officially online on December 17. The living simulation builder mobile game is distributed by GungHo Gamania of the Gamania Group, developed by Shanghai Ruiluo Online, and released by Shanda Games. The game's promo video was debuted and the game's four main features were officially announced for the first time, including "Japanese style refined graphics", "hand-made cuisine simulations", "surrounding cutesy kittens", and "light group chats". Plus, "Komori Life" pre-registration details were announced to officially start at noon at 12 o'clock on January 3, 2020. Players in Taiwan, Hong Kong, and Macau are welcome

Events TW
2019.10.04
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Gamania Branding 3.0 Newly Upgraded!

In general, consumers have a deep understanding of the product with only a smattering of the brand, however, Gamania is able to achieve 100% brand recognition in Taiwan. How does the Gamania brand become so well-known by the public? Deliver the key message of the brand, shape core value of the brand and reinforce the difference of brand image to invigorate the brand are the main issues Gamania has been focused. In this issue of G!VOICE, we will activate everyone's brain to think about the brand and understand Gamania's ideas and observations on brands.    Internet is a highly

Feature VOL. 87
2019.10.04
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Now available on Netflix! Back to the 80s, “The Naked Director” Changes the World with Porn

▲ Japanese national superstar Takayuki Yamada , and up-and-coming starlette Misato Morita, who portray director Toru Muranishi and porn star Kaoru Kuroki, are the soul of the movie. They have naked and bold  scenes in the drama Adapted from the biography of legendary Japanese porn director Toru Muranishi, "The Naked Director" available on Netflix in August this year has made a buzz after its debut online. Throughout 8 episodes of season 1, the main character Toru Muranishi, whom Japanese national star Takayuki Yamada portrays, demonstrated the "awakening" from a regular and honest English learning material salesman to a porn

Columns Recommendation
2019.10.04
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I just can’t stop swapping with you! Here comes Swapub Party!

Gamania Group's swap app , Swapub, held the "Swapub Party" at the Center for Innovation Taipei on August 25 this year, the first ever event based on the theme of "swap". The Swapub team meticulously planned a series of exciting activities, the interesting experience raging from online to offline,  to make all registered swappers get ready for an unforgettable summer afternoon. "So it was you!" Swapper Meetup The swappers in various cities in Taiwan went from online exchanges to this exciting offline gathering through this event. Two people who never met before saw each other face-to-face at the venue.

Events TW
2019.10.02
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The Secret Trick in the Advertising Industry

▲ The close-out report of Cannes Creative Lions 2018 Today, I would like to recommend a book, a book that is a shared secret in the advertising industry - "The close-out report of Cannes Creative Lions 2018".  It is written by Jacqueline Lai, also known as Xiaoyu, the Taiwanese official representative at the Cannes Lions Festival, and the curator of the Taiwan Creativity Week, too.  Cannes Lions has always been the Oscars of advertising industries around the world. It is held in June each year in Cannes, France, where the world's most outstanding advertisement creations are presented. In addition

Columns Recommendation
2019.10.02
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When the Trend News Breaks, Should Social Media Follow or Not?

Social media topics replace and alternate each other at a rapid speed. Traditional TV commercials was used to be broadcasting for a year, and one version of digital banners can be resized into hundreds of different versions that could be used for one to two months at least; however, when it comes to social media nowadays, hot topics can potentially sustain for a short period of less than three days. Thus, social media editors are tasked with the important mission of keeping up with hot topics.    But, to follow or not to follow, that is the question.   

Columns On Branding
2019.10.02
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[Book Excerpt] A.I. Superpowers Dr. Lee Kai-Fu’s Deep Analysis of Ten-Year A.I. Future Trend

▲ A.I. Superpowers Artificial intelligence has been the hot topic in recent years. The interactions between Iron Man Tony Stark and A.I. computer "J.A.R.V.I.S." are amazing, and could that ever happen in the near future? Can human beings be released from the shackles of intensive labor to find out more about the meaning of life? In his book "A.I. Superpowers", Dr. Lee Kai-Fu talks about the A.I. development in the past and the future, and the advantages and disadvantages between China and America. It offers a window into the whole industry. Here, we summarize some key points within the

Columns On UX
2019.10.02
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《Cross Gate M》 Jun 25 Official Online Release in HK, Macau,and Taiwan!

It  was announced today (June 20) that the MMORPG mobile game 《Cross Gate M》, crafted by Japanese gaming giant SQUARE ENIX and distributed by Gamania, is to be officially released in Hong Kong, Macau, and Taiwan on Google Play and App Store at midnight June 25. All gamers are invited to return to the Kingdom of France (法蘭王國) and start a new journey of adventures! 《Cross Gate M》 will be collaborating with beanfun! through the "community assistance" spirit of licensed IP to bring the gaming world and real-life functions and services together and create the most powerful gaming social

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