We tend to define at a brand from the message its tries to deliver. However, has it ever occurred to you that a product can become its own advertisement, literally? Most will think of how convenient the product may be. The problem is, by going in that direction, one ends up with boring subjects such as eco-friendly bus stop bench cover, or free battery chargers for public transportation. Well. Let’s take a look of how this sunblock brand presents itself in a different light. Brazilian was always known for its sunny beaches. It’s also one of its main tourist

　[Gama News] Gamania’s in-house production Armageddon Girls just ended CB with a bang. It broke the record of logins upon the first day of its release, proving Armageddon Girls’ success in capturing the hearts of Taiwan gamers. Besides Gamania announcement the CB’s excellent performance, a voting event “Armageddon: The Sexy Slayer” was held on July 24th to give fans a chance to meet their favorite schoolgirls in person. 　 Caution! Ripping Out of Control! With killing zombies as the end game of Armageddon Girls, it attracted gamers from all over to take down over 900,000 zombies online within 72

Sanrio is a name that anyone discussing in terms of intellectual property will always refer to. While Disney started from building characters, Sanrio started from product production: Everything had a Hello Kitty logo on it, and anything with a Hello Kitty logo on it sold. About Sanrio Origin: The name Sanrio comes from Spanish, meaning “holy river” Founded: 1960 by Shintaro Tsuji as the Yamanashi Silk Company. IP Assets include: Hello Kitty, Melody, Keroppi, Pompompurin, Badtz-Maru and more    This white, bob-tail cat with a red bow has been one of the most loved characters in history. She is

每年端午節是正逢太陽直射北半球之時，除了炎炎夏日是端午節的一大特徵之外，也因為太陽直射北半球的緣故，太陽引力與地心引力相互拉扯，恰巧形成兩股反方向的拉扯力量，作用在雞蛋上，就容易使蛋直立起來；也有一個說法是，此時正逢陽剛正氣匯集之時，因此連平常不容易站立的雞蛋都可以立起來。更有不少人相信，若在端午的正午時分立蛋成功，來年將會一整年都會獲得好運！ 獨家揭露！2吋小橘人披粽葉裝亮相！ 在2013年的夏天，Gamania獨家限定的2吋小橘人公仔披上粽葉裝首次登場啦！這是今年端午節的企業贈品－小橘人立蛋組！希望藉由小橘人為您立蛋，進而凝聚更多的好運！ ▲小橘人立蛋組裡的2吋小橘人四肢設計都是可以轉動的，以更活潑的風格與大家見面！ ▲這顆蛋裡裝的是特別訂製的橘子迴紋針與粽子迴紋針喔！另外裡面的泡棉膠是小橘人立蛋組組裝的材料。 ▲再將泡棉膠固定於2吋小橘人和蛋的底端，就大功告成了！ 在大家的眾目睽睽之下，2吋小橘人已經成功登場！接下來2吋小橘人還會以甚麼造型出現呢？敬請期待！ 2吋小橘人設計與演變過程請看這篇文末。

Everyone knows these characters by heart: The weak and whiny Nobita, the snobbish and wealthy Suneo, Gian the bully, and Doraemon. All across Japan you see fans of different ages, men and women alike. Now, they take part in a TOYOTA commercial!   トヨタ　実写版　ドラえもん CM １-４総集編　-ReBORN-　TOYOTA:     *********** Commercial Content Below ************ The cartoon: Shizuka: “When I grow up, I want to drive to a barbecue!” Nobita: “Sure ! Let’s go together!”   The movie: A thiry-year-old Nobita takes first the subway and next the bus, with Shizuka at his side, to a riverside to barbecue. “Nobita, my

  A 100% Genuine and Heartfelt Experience The SPACE17 May exposition “The GAMA 360° Gallery” gave us a first glance into the talents of some fellow Gamanians. The leather goods in particular garnered much attention and inquires, therefore the Brand Center decided to invite our Master of Leather, Sanp (FUN-SO-Sanp Wang) to lead us to experience the wonders of making our own custom goods. ▲ Handcrafted leather goods displayed at SPACE17: The GAMA 360° Gallery. ▲ It was full house for the workshop that day! Online registrations went beyond its max limit! ▲ Sanp started out by introducing us

When you think of animation, you think of Disney. Disney started with the character of a single mouse, and now owns the world’s largest and most successful brand in the entertainment business. Recently the debate on Disney’s agressiveness for ALL intellectual properties is one of the hottest topics anywhere. First with Pixar, Marvel, and now Lucasfilm - What will become of all these well-known names, and how will they all fit into the universe of Disney?   About the Walt Disney Company Founded: 1922 as Disney Brothers Cartoon Studio. IPs Assets include: Mickey Mouse, Donald Duck, Snow White and

Gama Speech Presentation “You need to know who you are before you can be creative with life. The most important thing is identity. Every thought that you come up with will always have some kind of connection to your personal experience. It is part of your roots, and that is where you must start from.”  -- Jeffery Huang, Machi Brother Starting off from a Fixed Point The first thing that Jeff mentions is how he, as a hip hop lover, came to be. When he was growing up in the States, hip hop was not a thing yet. It

DC Comics is the oldest and largest comic book companies in the United States, owning over 1,000 well-known characters -- mostly superheroes. This includes the popular cultural icon, Superman! DC Comics went through a lot to solidify the image of Superman in the DC universe. Needless to say, with all the movies about him, the battle over Superman’s intellectual property has been a fascinating one. About DC Comics Origin: Started with the publishing of Detective Comics, Inc. Founded: 1934 as National Allied Publications IP Assets include: Superman, Batman, Wonder Woman, the Flash, Green Lantern Parent Company: Warner Bros Entertainment

Promoting a character intellectual property is not an easy task. It calls for solid public recognition and constant daily-life references. Since 2009, Angry Birds has become the most popular mobile App of its time. This year, an amusement park inspired by the game opens in Zhejiang, China. So what’s the story behind its creator, Rovio Entertainment Ltd.? What’s the secret to a character IP success? About Rovio Entertainment Founded: 2003 as Relude, 2005 changed to Rovio Entertainment Ltd. IP Assets include: Angry Birds, Bad Piggies Headquarters: Espoo, Finland Revenue: €152.2 million (2012)            “Twang! ----

【Gama News】 Gamania collaborates with the legendary Japan games company SEGA for the very first time! The highly anticipated PHANTASY STAR ONLINE 2 (PSO2) will be represented in Taiwan, Hong Kong and Macau by Gamania starting in 2014. The PSO2 teaser trailer is already available for fans to get a taste of this classic space adventure game! Gamania states that in order to maintain as the top gaming companies in the business, in 2014 the popular ARPG PSO2 will be launched as to capture the hearts of all gamers alike. This is Gamania’s first collaboration with SEGA Japan, who

Superman, Hello Kitty, Disney, and Angry Birds. By now you already now what intellectual property is all about. Actually, here in Gamania, we also have experts that secure rights to our intellectual property. Last year when Mig Said was in collaboration with one of Taiwan’s popular teen dramas, the Square-Head Lion instantly became a household image. This was made possible by Global Pursuit (GPNA), our studio-turned licensing company led by our very own Sanvy Hsieh, the Director of Gamania’s Creativity Center. About Global Pursuit Established by Sanvy Hsieh of the Creativity Center in 2012 IP assets include: Harajuku Lovers,

【GamaBears】Gamania’s GamaBears started their very own LOL team this April. They impressed everyone by entering the WGT2013 (World Gamemaster Tournament) on June 15th and 16th and ended up first runner-up for the championship, beating their more-experienced e-sports team opponents. The GamaBears Official Fanpage hosted a “Win a GamaBear Jacket” lottery event on June 19th as to celebrate with fans this very special day! ▲The LOL GamaBears wins an honorable place the first time joining the tournament! 2013 WGT started in June online, with the LOL GamaBears started off with a bang, squeezing in the top 4 during semifinals, and

Apple’s new iOS 7 was introduced during the 2013 WWDC and immediately became the talk of the day. The use of “Skeuomorphism” in its UI design is replaced with the minimalist “Flat Design”: It is said to be the biggest change in iOS history since the invention of the first iPhone.    Of course, there has been much debate on whether this change pleased its fans or not. Some stated that the new interface showed that Apple was capable of coming out of its own shell. Others say that it was losing its brand image in favor of a

Movie Recommendation: Back to the Future 2, The Fifth Element Movies are the windows of our imagination. Many future predictions have already come true thanks to modern technology. Remember the home surveillance cameras, 3D projections and cam-calls depicted in Back to the Future 2? That was how people viewed the year 2015 in 1985. We are in the year 2013, and most of the gadgets in the movie are already embedded in our everyday life. Take The Fifth Element for example. The spaceship-like cars that took our eyes briefly away from the gorgeous Milla Jovovich gives us a look

Gamania Production “Armageddon Girls” started its OB since Aug. 15th, which garnered rave reviews and much talk over the past weeks. Over 900,000 zombies were slain in the first 3 days of its release.  ▲ The Armageddon Girls OB was a huge success, thanks to all the fans that made it possible.      Beauties V.S Zombies: The True Story    To thank its fans support for Armageddon Girls, cosplay professionals Misa and Neneko took on the roles of “Hanado Clover” and “Nanima Blue”, and led 3 lucky gamers through the campus of Tokyo Horror Academy. The thrill of

Have you surfed the net today? Looking up info, checking Facebook, online shopping, streaming music, downloading files... We already forgot how living was like before the era of the Internet. That doesn’t mean we are always aware of its changes, though. During the San Francisco New Media Expo in 2004, the concept of Web 2. 0 had just been introduced to the world. Only 2 years later, Web 3. 0 became the only thing people were talking about. But now Web 3. 0 is not just “talk” anymore. It is actually taking place among us! This month, G!Voice invites

The Armageddon Girls development team thanks its gamers by announcing its future plans for the popular game that will definitely meet up to everyone’s expectations.  ▲ The Armageddon Girls team promises to present new game content as to respond to its fans’ support.    Question: What main changes will take place after the expansion on Aug. 22nd? What’s most exciting about it?  Producer: This expansion includes new features such as the “Death ring”, “imparting”, “Bonus characters” and “Bonus skins”. The death ring is a PVP system resonating Armageddon Girls’ will to survive. Players match up in pairs and try