Internet has already become one of the indispensible marketing tools in modern brand campaign. Official websites can be used to promote the business idea or launching of new products. Internet as a major communication tool has become a trend for years while the current trend is to combine virtual and real world. Some are moving from reality to virtual world and some are doing it the other way around. No matter what kind of method is used, the purpose is to build a deeper interactive relationship with the consumers. Now we will introduce some of these integration examples.  GT5

February 24th , 2012, Taipei suffered from rainy spell, but inside the hotel, boiled-hot enthusiasm ran through everyone’s vein. That day marked the Gama Townhall of 1st quarter held by GHQ in 2012. This time, Gamania invited the travel writer who courageously stepped outside his comfort zone and realized his dream, Cyril Chu to share his experience and story with Gamanians. Have a good APP award conferment ceremony was also held afterwards.      Three Crucial Stages in Life: Back to Zero   Cyril Chu has an impressive academic achievement and once worked for a high-tech company in the

With the rise of mobile platforms, one can see the prevalence of smart phones or iPads. The applications from these mobile devices have gradually become the up and coming digital entertainment in the market. To encourage Gamanians’ innovation and creativity and to use imagination and professional expertise to propose good ideas, Gamania launched a Have a good App contest in 2011 followed by the success of Have a good IDEA contest in 2008. The total amount of proposal submission surged from 42 pieces in 2008 to 93 in 2011 and the contestants range from Taiwan, China, Japan, Korea and

In addition to a variety of welfare and benefits, Gamania also has a great reward system. Regardless it’s individual or department, if you work hard enough, you could be recognized. Gamania will openly acknowledge your achievement and you may also get a chance to receive the highest honor—in the Gamania Hall of Fame.  ▲Gamania reward system is divided into two parts: individual and product sections.    Individual: Senior Staff Award is for staff who serves Gamania more than 5 years; Gama Star will receive cash prize NTD30,000.    Product: Best Inhouse Title is for product that generates revenue over

Not only does GHQ has handsome benefits, overseas Gamanians also enjoy many awesome or at times ‘odd’ benefits according to local customs: GKR often have meal gatherings to enhance their bond; colleagues from R&D in Shanghai and Beijing often rally for group travels during vacations and their favorite snack is the well-known ‘Zhang Jun Ya noodle-snack’ from Taiwan.    GJP prepares free snack-filled cabinet for colleagues as well as many vending machines selling beverages. GHK’s gama-island is equipped with TV and many comfortable couches so that colleagues could relax and watch some Taiwanese soap operas. GEU and GUS’s benefits

Special Report The original Mig Said animation series created by the Gamania Creative Center will be aired on TV from 9/19 onwards! A partnership has been formed with GTV's idol drama In Time with You. The show is written by Mag Hsu, directed by Yu-Ning, Chu and will star Ariel Lin and Bo-lin, Chen. Mig Said's cute Square-Head Lion doll will appear during the show and at the end of each episode a Mig Said will be shown as well. FTV will begin airing In Time with You on 9/18 and GTV on 9/24. Gamanians, don't miss this if

Gamania Retired Staff Gathering Party—A Warm Closure In February, 2012, Gamania’s first retiree was born. On the day of March 16th, HR held a special staff gathering party for the very 1st retiree, Peter who had served Gamania for 10 years. CEO Albert and other heads of departments were invited, along with Peter’s family, colleagues and good friends, the atmosphere was warm and touching.  Albert personally conferred Group Retiree Award to Peter in appreciation of his dedication and contribution to Gamania for the past 10 years. This award is very significant in its meaning and it not easy to

I don’t want to talk to machines—a surprising way of speaking to users Some sudden situations we may run into when we go online, in addition to internet disconnect, computer breaks down, the most frequently encountered instance is ‘system message’. There are tons of system messages, some reminds you that you’ve selected the capital lock, some tells you your internet has been disconnected, some informs you the user name is not available. Most of the time, these messages are rigid, but the following message should bring a smile to your face: ▲“we have to check if you’re human.” This

Over the years Gamania's exhibition strategy has focused mainly on the TGS in Asia. In a dramatic change during the heat of late August this year, Gamania entered "Gamescom", the largest game show in Europe. There Gamania not only left a strong impression on major game European game companies but also set a new milestone in Gamania's global expansion.  A Spectacular Gaming Carnival! – 2011 Gamescon As we mentioned before, the annual "Gamescon" is the largest and most professional general game show in Europe. Practically all of the world's top game companies and hardware / software vendors come to

G!VOICE Recommend：   “Through this book, you could explore the inner world of Ms. Yayoi Kusama, an artist that even the fashion world (see footnote 1) is raving about. Her perseverance and paranoid side of growing up were delineated in details in this book.”   What is art? What makes an exceptional artist? There are no standard answers for these questions, however, after reading the book, ‘Infinity Web’, I could understand the insistence and simplicity of this artist for it is so moving: “I could only finish my own path…even when I encounter pain or grief in this ruin,

  The beginning of spring in 2012, GHK held a vivacious spring banquet. To conjure the ‘wildness’ of the lost youth and those teenage dreams everyone used to have, Gamanians in GHK dressed in high school uniforms once again and attended the event held in The Patio hotel in Hung Hom on February 10th, 2012 to relive those ‘unforgetable’ years. How exciting was the event? How special were their high school style? How nervous did they get when they drew the prizes? Let’s review those wonderful moments through pictures!    The venue was extravagant and magnificant       Albert

Gamania Cheer up Foundation, “Having a dream is a wonderful thing, the ultimate desire is satisfied through the realization of the dream. In the process, you may encounter frustration and obstacles, but as the book said, ‘say your dream out loud and invite friends who share the same dream to take that first step courageously!’”   ------------ Content Introduction    Realize your dream begins from believing yourself! If you have a dream, you could march toward realizing it! The author was determined to become an entrepreneur at the age of 10. She shares her precious experience and gives the

The winner of the Gamania Medal of Bravery has been announced! Divina has won this distinction for the month of May. Divina has been fierce all the way from CB testing to OB launch. In addition to exceeding the figure of having more than 30,000 players online simultaneously, total member count is now more than 300,000. They are breaking records with each passing second. What strategies did the Divina operations team implement to yield such glorious results in revenue for the second quarter? G!VOICE is about to provide you with an in-depth analysis! GTW Second Game Operations Division, Assistant

As the saying goes, "clothes make the man". While the focus is on the games, the design of the exhibition area was an important part of the GGS as well. The pavilions at GGS were the work of well-know theatrical design company "Big Bright Room". Thanks to their ingenuity, each of the pavilions acquired their own particular style and became the center of the media's attention on opening day. The main pavilion even included movable sofas that could be used to host press conferences during the day and parties at night! So what was Big Bright Room's design concept

          Zombies are more than just prop to scare people, but an excellent tool for marketing   Zombies are probably the more popular character in recent years, appearing from novels, comics, video games, movies, commercials to TV series. In addition, there are even a slew of products created in the name of zombie, the trickiest thing is, the consumers don’t seem to get enough of it, and even find it fascinating. Maybe because zombies are now well adored by the public that many brands have started to use it as a marketing tool.    Let’s

The 2-day GGS was made livelier by all kinds of exciting performances with the icing on the cake being the visit of special guests including Minister Sheng Chih-jen from the Council for Cultural Affairs as well as Tia Li and Song Mi-jin from Dream Girls. Gamania also had all kinds of giveaways on offer for the international media so they can not only enjoy the fun and games but also return home with a bagful of souvenirs. G!VOICE will now take Gamanians on a tour of the excitement at GGS!  GGS events video https://youtu.be/n5JSUIYO8lA Guests from Afar - Special

  Everybody knows that there are three major features of M&M: it only melts in your mouth, not your hands, each package contains different flavors, and each color-coated chocolate has its own personification. M&M’s unique marketing operation is precisely the reason why it stands out among all other brands. Of all the strategies, the most commendable performance lies in its shaping of brand character.    Sweets, unlike 3C products, do not feature on being ‘stronger’, ‘faster’ in technological functions. High-tech products may cause heated discussion and generate much attention merely from their specifications. However, for sweets and snacks, the

During the period of GGS, media reporters from all over the world took part in the events. After the event came to a successful conclusion, G!VOICE received a thoughtfully put together exclusive report on GGS by Tesuya Ogawa, a special reporter from Gamania Japan. Let’s take a look at this exciting content on GGS!

  HOLE  IN  ELEVEN     The Japanese ladies who sell matches: こけしマッチ manufacturer    It is alleged that majority of Japanese people have A blood type. The notion implies that they often give off a sense of seriousness and demand for perfection. However, some anti-depressed merchandises mushroomed and brought smiles back to peoples’ faces in recent years. We have to give it to the Japanese: they may seem uptight to the bones, but they’ve got some quirky sense of humor and creativity.    Since the invention of lighter, matches gradually faded out of sight. At the brink of

G!VIOCE Recommend:  “Imagine when you throw your broken carpet to the garden, it can be decomposed and provided nutrition to the earth; the detergent flow through the river can actually nourish the river; when the garden and farms alike have signs written, ‘Dump the Waste Here’…” Cradle to Cradle’s visionary eco ideal will overthrow your perspective on green design and reexamine it.  Introduction In the nature, there is nothing to be disposed. When a cherry tree blossoms, the flowers will fall to the ground—nothing is being wasted here. Because all the dry branches, fallen leaves and flowers will return