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2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

Looking back at 2017 for Gamania, whether it’s strategic planning or brand development, the word of the year could very well be “Creation”! (At least that is the keyword in the opinion of this humble G!VOICE editor). In the term “Wave of Creation” (“創勢代” in Chinese) includes “Chuang” – “創”,

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Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Imagine the two following scenarios, what would you do? 1. You witness a child being bullied in front of you. Do you step up to stop it, or pretend you haven't seen anything, and slip away in fear of trouble? 2. In another situation, you bought a "bullied" hamburger, would

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2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

The highly anticipated, cross-generation NO. 1 mobile game "Lineage M" officially launched the servers today. The game was created by the Korean gaming giant NCSOFT and distributed by Gamania. Gamanis also has 2 Taiwan hero celebrities to endorse "Lineage M": Chen Chin-Feng and Tai Tzu-Ying. The athletes are a perfect

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The evolution of endorsements as seen from “Lineage M”

The evolution of endorsements as seen from “Lineage M”

The highly anticipated launch of "Lineage M" was a immediate hit on the market. The sophisticated game design is one thing, but the choice of celebrity endorsers is even more interesting. "Lineage M" chose 3 celebrity endorsers: Chen Chin-Feng, Tai Tzu-Ying, and Aaron Nieh. All 3 are top players in

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PREV NEXT
2014.08.14
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A Classic Art Exhibition

Group CRO Alan Guo, “Secret stories hidden behind these classic arts, through the first visual interactive art technique in Taiwan, presented in front of our eyes as if they’re real. At the exhibition scene, you could see the process and thoughts these painters had when they created these arts. You could see them talking and interacting with one another. You can even wave and say hello to Mona Lisa and ask her questions. You could even walk into Van Gogh’s famous painting, ‘The Starry Night’ and take a picture. This lively and interactive way to re-connect with classic arts

Columns Recommendation
2014.08.14
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2010 Year-end Party Theme: Agogo Night!

Men and women dressed in 70s retro outfits: head scarf, bell-bottomed pants, over-the-top makeup, dancing feverishly on the stage, the uproar through the roof. The venue was NTU stadium, this was the “Agogo Night”, Gamania’s 2010 year-end party.  For Gamania, the year-end party is the one of the most important annual events. A day when group shows their gratitude and appreciation towards the staff and when Gamanians can relax, have fun and show their passion towards fun.  In the past, the year-end party always had a theme and this year was no exception. 2010 was the “battle year” for

Events TW
2014.08.14
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Gamania Hall of Fame

Gamania Fiercest Award December Winner: 恋姫†夢想 ▲GJP-Chief of Operation, Hideki Nakajima 恋姫†夢想 was based on a PC game, 恋姫†無雙 launched by BeaseSon in 2007. The background of the game was set at the “Three Warring States” in China, but replacing all the male characters with beautiful maids. The game was well-received in Japan since its debut launch and gradually moved on to other fields such as cartoon, console game, comics and other spin-off products. The game won the “Moe-Style Game Award” in 2009, and is truly a well-deserved work.  GJP developed恋姫†夢想, a webpage strategic game based on the existing

Laurels
2014.08.08
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HongKong 2011 Spring Banquet

GHK’s annual spring banquet has come to an end. This year’s Spring Banquet got pump up through the roof, because not only did everyone enjoy a prize of their own but the management dressed up and danced and sang for the staff! Opening Address Before the dinner began, we were honored to invite many senior management to give opening speeches. Albert said that GHK has achieved impressive result in the past year, it was an exhilarating news for everyone! Albert then gave a toast along with GHK-COO, Yaling and GUS-COO, David and announced the beginning of Spring Banquet.  International

Events HK
2014.08.08
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Taiwan DIVINA—FE17 Comic World Fancy

Gamania’s self-produced game, DIVINA received positive results in Japan and Hong Kong markets and won the Game of the Year at Tokyo Game Show in 2010. To give Taiwan comic and animation fans a chance to watch it in advance, Gamania decided to show it at the booth in Comic World Fancy from February 19 and 20 2011.  Thousands of players flooded in Comic World Fancy. DIVINA booth not only exhibited brand new games but giving away free gifts, causing quite a game trial frenzy. There were many interesting events and anecdotes at the scene, we will show you

Events TW
2014.08.08
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Lucent Heart Launched Closed Beta in the U.S

Gamania’s self-produced game, Lucent Heart began it’s second CCB in February 2011, releasing 1,200 accounts and launching “Prepare for Love Beta” campaign. Participants would receive a “Cupid Key” and be paired up with others to go through different tasks. The final winner who successfully pass all the tasks would receive extravagant garment from Gamania and would host a grand wedding ceremony in Lucent Heart.  Let’s take a look at some of the memorable CCB scenes in the campaign: ▲ Paired up players arrived at the wedding party riding a fancy wedding carriage offered by Gamania ▲ After finishing the

Events TW
2014.08.08
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Gama Townhall Feature Report

Albert announced: GTW created record high monthly revenue, Gama-bear won the champion title, Gamania is building childcare center and establishing clothing line.   The first Gama-townhall of 2011 took place on February 11th. CEO Albert made a statement regarding the “GASH card incident”, announcing GTW’s outstanding January revenue which proved the previous forecast to be true: GTW was not affected by the setback but created the best revenue of all time. Albert said that in the past, channel cost was way over the board and it’s unhealthy for the entire digital entertainment industry. Besides, nowadays, we have more than

Events TW
2014.08.04
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Dazzling Motion Graphics

Have you even been astonished by the opening title of a movie or video game? Have you even been attracted to the visual effects in commercial or the story told in Music Video accompanied with the audio? The secrets behind these dazzling and eyes-catching films are Motion Graphics. What is Motion Graphics? There are two kinds of amines, and one is Animation, stemmed from movies or documentations. Such motion graphics are directly sold as products and this kind of film was called animation movie. The famous [Monster Inc.] or [Cars] are the examples.  The other is Motion Graphics, according

Columns On UX
2014.08.04
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Take a Peek at Lady Gaga’s Born This Way Marketing Strategy

The two of most vibrant and active “brands” in the world: Lady Gaga who has over 36 million fans following her on Facebook and Starbucks with 22 million fans. What sparks would they ignite when they collaborate?  In May 2011, Lady Gaga launched her much anticipated new album, Born This Way, comprising over dozens of brands such as Starbucks, Google, Amazon, members-only Luxury website, Gilt, Tapulous (music&game), Robin Hood (charity group) and Zynga etc, among which, the most interesting collaboration were the ones wih Starbucks and Zynga.  Lady Gaga + Starbucks = SRCH ( Search ) Starbucks and Layd

Columns On Market Trends
2014.08.04
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Feature Report on Gama-Cup in Window on China Theme Park Gama-Cup 2011, Fight for Glory!

The 16th Gama-Cup was held in Window of China theme park (WOC) in Taiwan 2011. The weather did not complement the event as it started pouring, however, these rain drops didn’t quench the fire in every Gamanian’s heart but made it burn even more fervently! Before stepping in to the event, you could clearly notice the tiny buildings and architecture around you. In an instant, we all became giants. We felt like giants walking in the miniature city in the rain which was kind of special. Then we reached the train station. You must take the special MOC train to

Events TW
2014.08.04
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Gamania Mobilization First Chinese Designer Nominated for Grammy Awards: Ching-yang Hsiao

June, 20th, Gamania invited a super-star guest – the designer, Ching-yang Hsiao, also known as Master Hsiao, who was nominated for 2005, 2008, 2009, and 2010 Grammy Awards. If you are a fan of Der-fu Hu, Mayday, A-Yue, Chi-zhen Chen, or Purdur Chen, or you’ve ever seen their album covers then you must have heard of the works of the Master Hsiao because all their album covers came from him. He designed more than 800 album covers and each had unique and touching story behind. Story Island - the album interweaved with paper-cuts and musical notes . In the

Events TW
2014.08.04
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Gameastor and Fantasy Fish Co-Hosted Game Camp

Although occupying different functions as operation and R&D, Gameastor and Fantasy Fish both take on oriental theme. Both parties decided to work closely together when there is a new project to work on jointly. Was there any particular reason behind this collaboration? They wanted to weigh in on the fronts of “operation+R&D” and created a new classic self-produced game. Gameastor and Fantasy Fish established a project team named GLP , the name stands for their goal of becoming a Grand Line Pioneer. This theme for the project is the most recognizable history in the East—Three Kingdoms. To ensure the

Events TW