Marriage proposal is the most beautiful moment in your life. At that moment, the air seems to freeze, you hear the resonating ‘Marry me?’ a few times in your head. Diamond symbolizes the tear rolling down your cheek and the choice that you make to spend the rest of the life together…   Cartier made three proposal commercial films for its latest campaign, presenting the most emotional and romantic love with Italian director, American playwright and European actors (I guess Asians aren’t that romantic).    Cartier, True love has a colour and a name – Trailer    

在洛杉磯進行的E3展，Xbox與343揭露了Halo 4新的Trailer 「Awakening」，Halo 4 新的三部曲的第一波，上市預定為2012年12月（好長時間的預熱行銷啊）。Trailer裡，主角在逃離燃燒中的飛行器之前，從低溫睡眠中被喚醒……，Trailer 的故事劇情很短，但花了很多素材來鋪陳、來達成影片目的，並加深影片的張力。 一個成熟且目的清楚的商業影片，會把所有的資源與精力，運用在想說清楚的那個目的上，為了被消費者記住，「目的」是否明確非常重要，完成的方法也很重要。 換個說法，CG、3D、合成這方面的影像工業，一路走來從電影、遊戲、廣告、Animate等等產業來看，「擬真」一直是商業賣點。CG做得像真實的，頭髮會飄、毛會抖……，人的身體可以有四隻腳、長尾巴，但卻是會說話的人。我們可以用很炫的CG科技，讓消費這看到一個「超酷炫」的電影技術，也可以把很炫的CG科技，轉化成「運釀一股氣氛來引起共鳴」。 這支Trailer是個上乘之作，花了很多錢、用了很多人力來塑造一個氣氛，一個畫面裡有各種影音的元素來鋪陳氣氛，而非把時間與人員花在製作跳來飛去的模型、以及誇張的鏡位視角來拍攝主角揮舞手中的武器上。 這支影片與宣傳由知名廣告代理商McCann來負責，找到了這支Trailer的製作人員名單後，就很想寫這篇文章跟大家分享，一個CG或是一個宣傳影片，要結合許多的專業來完成，我覺得，我們目前還是在用廚師兼掌櫃的方法幹活，距離真正成熟的大規模商業影片製作……「兄弟們，我們還有很長的一段路要走……加油吧」 Halo 4 - Official Teaser Trailer https://youtu.be/kE-YP2t6Syo ------------------------------------------- 作者介紹 Bruce 曾擔任過國內外電視廣告製作、電影發行與戲院行銷、日本電通北京分公司創意比稿團隊、遊戲橘子內部導演，目前為日本遊戲橘子商品開發部課長（Section Manager） -------------------------------------------

Xu Zhimo once said: "Beauty lies in the numbers". The phrase describes how "scale" can have a beauty of its own and the concept remains just in the digital age today nearly a century later. Daily Monster I have always been impressed by those that live up to their promises and stay at it. Especially those that go and commit themselves to coming up with new ideas 365 days a year without fail. In 2009, Stefan G. Bucher decided to do something crazy like this – Create a new and different monster every day. To produce a drawing every

Will we enter the "Post-PC Age" in just another few years? I am not sure myself, but the laptop is still the best option for mobile computing right now (maybe it will be replaced by the ASU Eee Pad Transformer? I hope not!). Since you are going to take your laptop with you, you should pick a laptop bag that is distinctive, practical and perhaps even fashionable!  Here I am more than happy to recommend COTEetCIEL from Paris. The main reason is because COTEetCIEL knows how to achieve just the right balance between technology and fashion so that even

  Creative Director, Kuo, “This is the first time a feature 3D animation produced by Taiwanese people in the history of Taiwan. Produced by F. Rhythm 3D Animation Company, the film was the result of 5 years of hard work and collaboration. Not only entertaining but educational in its content, it’s definitely an animation worthy of viewing and support! ”   Official Website：http://www.fr3d.com.tw/ Official Movie Blog：http://memoryloss.pixnet.net/blog Official Fan Page on Facebook：http://www.facebook.com/FR.MemoryLoss Movie Trailer：     ----------     Film Summary   After Ta lost her father, to console her grieving mother, this strong little girl accidentally erased her mother’s

  (缺圖) Alan Kuo, Chief R&D Officer at Gamania :  "We can sense through the matter of fact tone in the article by UNIQLO CEO Tadashi Yanai how he transformed a local clothing shop into a multinational enterprise one step at a time. Unlike the autobiographies of other successful people, the author dedicated many pages to reviewing the failures along the way, as well as how he managed to remain true to his original ideals even as he steered the company through transformation after transformation."    ------------   Abstract Written personally by UNIQLO Founder Tadashi Yanai, the book covers

I don’t want to talk to machines—a surprising way of speaking to users Some sudden situations we may run into when we go online, in addition to internet disconnect, computer breaks down, the most frequently encountered instance is ‘system message’. There are tons of system messages, some reminds you that you’ve selected the capital lock, some tells you your internet has been disconnected, some informs you the user name is not available. Most of the time, these messages are rigid, but the following message should bring a smile to your face: ▲“we have to check if you’re human.” This

G!VOICE Recommend：   “Through this book, you could explore the inner world of Ms. Yayoi Kusama, an artist that even the fashion world (see footnote 1) is raving about. Her perseverance and paranoid side of growing up were delineated in details in this book.”   What is art? What makes an exceptional artist? There are no standard answers for these questions, however, after reading the book, ‘Infinity Web’, I could understand the insistence and simplicity of this artist for it is so moving: “I could only finish my own path…even when I encounter pain or grief in this ruin,

Gamania Cheer up Foundation, “Having a dream is a wonderful thing, the ultimate desire is satisfied through the realization of the dream. In the process, you may encounter frustration and obstacles, but as the book said, ‘say your dream out loud and invite friends who share the same dream to take that first step courageously!’”   ------------ Content Introduction    Realize your dream begins from believing yourself! If you have a dream, you could march toward realizing it! The author was determined to become an entrepreneur at the age of 10. She shares her precious experience and gives the

          Zombies are more than just prop to scare people, but an excellent tool for marketing   Zombies are probably the more popular character in recent years, appearing from novels, comics, video games, movies, commercials to TV series. In addition, there are even a slew of products created in the name of zombie, the trickiest thing is, the consumers don’t seem to get enough of it, and even find it fascinating. Maybe because zombies are now well adored by the public that many brands have started to use it as a marketing tool.    Let’s

  Everybody knows that there are three major features of M&M: it only melts in your mouth, not your hands, each package contains different flavors, and each color-coated chocolate has its own personification. M&M’s unique marketing operation is precisely the reason why it stands out among all other brands. Of all the strategies, the most commendable performance lies in its shaping of brand character.    Sweets, unlike 3C products, do not feature on being ‘stronger’, ‘faster’ in technological functions. High-tech products may cause heated discussion and generate much attention merely from their specifications. However, for sweets and snacks, the

What is it that brings the customers back for more in the shopping website? Taking Yahoo and PChome’s shopping channels for example, Yahoo has more online shops than PChome. There is a complicated emotional relationship involved in all this. Humans are emotional animals who think   which is precisely why this certain kind of emotion maintains the relationship between the product and the customers, making a customer to identify with the product. This is the same emotional commitment we wish to see a user have for our web pages.  Emotion—Behavior Correspondence  From psychology’s point of view, emotion is the response

If one wants to compare the key differences between digital time and traditional marketing, one of which would be “Consumer Control Right.” Imaging yourself watching TV, whether you like the commercial or not, unless you switch to another channel or go to the bathroom or turn it off, it is almost impossible not to be bombarded by commercials. And it doesn’t even matter if you are the target customer of such product.  Compared this to internet browsing, you may have spent the whole day on the web but somehow you have not seen a single ad. This is not

“Have you been to Zara yet?” That the new greetings for people in Taipei city. Unlike Uniqlo’s permeating advertisements occupying the surface of buses, indoor and outdoor advertising space, ZARA’s only visible advertisement was the lights in the shape of ZARA logo in 101 building on its opening day. (provided by 101 by the way)  However, the physical location of the store is the invisible advertisement. ZARA successfully integrated the “luxury” it wishes to convey into the 5th Avenue in New York, les Champs-Élysées in Paris, Milan, Shanghai and finally to Taipei 101. Across 5 continents, more than 200

Have you ever gone on a blind date? I’ve never been one but I’ve heard many people have. The purpose of blind date is to find a suitable mate. However whether the blind date would actually work doesn’t depend on first impression; nor on the intoxicating moment where both people have sparks in the air or butterfly in the stomachs; nor based on matchmaker’s torrent of compliments like a host selling a product on a shopping channel. Whether or not the blind date would work lies in the actual person, what his/her value is. Which is his worth? His

Sister Hsieh (HSIEH, Chun-wei), Director of Animation Strategy Development “This is a book about learning life lesson. Only when you learn about death, you learn about how to live. We don’t always have to introspect after we hear about the tragic news. Replace negativity and pessimism with positivity and optimism. This book will make you cherish each moment and live everyday to the fullest.”    Movie Trailer for Tuesday with Morrie    Introduction  The author Mitch Albom visited his late teacher every Tuesday during the teacher’s final months. Despite the looming shadow of death, the old professor kept his passion

Introduction   Game companies have always focused considerable effort on interpreting players' feelings and thoughts regarding their games. Current solutions mostly consist of quantifiable market research methods such as surveys, in-depth interviews, or focus groups. While these methods may extract information about player opinion and satisfaction after playing the game, there are hardly any instinctive tools which allow immediate measurement of player responses during game play. Perhaps psychophysiology, which has been applied in other industries for some years, will provide a suitable method to aid us in correctly interpreting player responses so that we may improve the user experience.

（Photo source：http://thecubiclesurvivalguide.blogspot.com/） I don't know if you know anybody like this, who will sometimes say, "I've just thought of a fantastic commercial script. If I could shoot a commercial for this brand, I would shoot it this way..." And then he will ask you in a very serious manner if you think his script is incredible too. These commercial ideas that your friends love so much are often humorous and very "creative". However, "there should be a standard for how good an idea is, and not just an subjective opinion". I personally feel that the key to a good