Gamania Cheer up Foundation, “Having a dream is a wonderful thing, the ultimate desire is satisfied through the realization of the dream. In the process, you may encounter frustration and obstacles, but as the book said, ‘say your dream out loud and invite friends who share the same dream to take that first step courageously!’”   ------------ Content Introduction    Realize your dream begins from believing yourself! If you have a dream, you could march toward realizing it! The author was determined to become an entrepreneur at the age of 10. She shares her precious experience and gives the

          Zombies are more than just prop to scare people, but an excellent tool for marketing   Zombies are probably the more popular character in recent years, appearing from novels, comics, video games, movies, commercials to TV series. In addition, there are even a slew of products created in the name of zombie, the trickiest thing is, the consumers don’t seem to get enough of it, and even find it fascinating. Maybe because zombies are now well adored by the public that many brands have started to use it as a marketing tool.    Let’s

  Everybody knows that there are three major features of M&M: it only melts in your mouth, not your hands, each package contains different flavors, and each color-coated chocolate has its own personification. M&M’s unique marketing operation is precisely the reason why it stands out among all other brands. Of all the strategies, the most commendable performance lies in its shaping of brand character.    Sweets, unlike 3C products, do not feature on being ‘stronger’, ‘faster’ in technological functions. High-tech products may cause heated discussion and generate much attention merely from their specifications. However, for sweets and snacks, the

  HOLE  IN  ELEVEN     The Japanese ladies who sell matches: こけしマッチ manufacturer    It is alleged that majority of Japanese people have A blood type. The notion implies that they often give off a sense of seriousness and demand for perfection. However, some anti-depressed merchandises mushroomed and brought smiles back to peoples’ faces in recent years. We have to give it to the Japanese: they may seem uptight to the bones, but they’ve got some quirky sense of humor and creativity.    Since the invention of lighter, matches gradually faded out of sight. At the brink of

G!VIOCE Recommend:  “Imagine when you throw your broken carpet to the garden, it can be decomposed and provided nutrition to the earth; the detergent flow through the river can actually nourish the river; when the garden and farms alike have signs written, ‘Dump the Waste Here’…” Cradle to Cradle’s visionary eco ideal will overthrow your perspective on green design and reexamine it.  Introduction In the nature, there is nothing to be disposed. When a cherry tree blossoms, the flowers will fall to the ground—nothing is being wasted here. Because all the dry branches, fallen leaves and flowers will return

    A good design will enable people to have a better quality life! Taipei World Design Expo 2011 was held inside the Nangang Exhibition Hall. Have you noticed there is a room called, ‘Universal Design’ exhibiting various things from everyday utility to futures and billboards? The concept of universal design is based on ‘humanity’, the products should be easy and convenient to use for the healthy, senile or physically/mentally challenged people.    This multi-functional opener adopts the principle of physics and is suitable for female or seniors who might have trouble opening drinks. With this opener, you can easily

Mobile phone makers are increasingly focusing on hardware upgrades rather than functionality. In the rush to introduce faster processors and add more Flash memory, they forget that it's the user experience that decides how practical the new hardware is.  Though the iPhone dominates the smart phone market, once you remove the IOS system the actual hardware is something that any other smart phone maker can put together. What they can't imitate is how user-friendly and intuitive the design of the operating system is. The UI has always been the most easily overlooked part of software design. Smart phones are

  Shakespeare said, "That which we call a rose, by any other name would smell as sweet" but in this time and period, smelling ‘sweet’ is no longer the trend.    Source of picture: billboard.com   Take Lady Gaga as example. It is alleged that her first perfume, ‘Monster’ is said to be launched in 2012. This perfume embodies her uniqueness and quirkiness and smells like a combination of blood and semen. As Lady Gaga described it, “smells like high-class hooker.” However, given that she didn’t even mind wearing a raw-beef dress to appear in front of public eye,

  Marriage proposal is the most beautiful moment in your life. At that moment, the air seems to freeze, you hear the resonating ‘Marry me?’ a few times in your head. Diamond symbolizes the tear rolling down your cheek and the choice that you make to spend the rest of the life together…   Cartier made three proposal commercial films for its latest campaign, presenting the most emotional and romantic love with Italian director, American playwright and European actors (I guess Asians aren’t that romantic).    Cartier, True love has a colour and a name – Trailer    

在洛杉磯進行的E3展，Xbox與343揭露了Halo 4新的Trailer 「Awakening」，Halo 4 新的三部曲的第一波，上市預定為2012年12月（好長時間的預熱行銷啊）。Trailer裡，主角在逃離燃燒中的飛行器之前，從低溫睡眠中被喚醒……，Trailer 的故事劇情很短，但花了很多素材來鋪陳、來達成影片目的，並加深影片的張力。 一個成熟且目的清楚的商業影片，會把所有的資源與精力，運用在想說清楚的那個目的上，為了被消費者記住，「目的」是否明確非常重要，完成的方法也很重要。 換個說法，CG、3D、合成這方面的影像工業，一路走來從電影、遊戲、廣告、Animate等等產業來看，「擬真」一直是商業賣點。CG做得像真實的，頭髮會飄、毛會抖……，人的身體可以有四隻腳、長尾巴，但卻是會說話的人。我們可以用很炫的CG科技，讓消費這看到一個「超酷炫」的電影技術，也可以把很炫的CG科技，轉化成「運釀一股氣氛來引起共鳴」。 這支Trailer是個上乘之作，花了很多錢、用了很多人力來塑造一個氣氛，一個畫面裡有各種影音的元素來鋪陳氣氛，而非把時間與人員花在製作跳來飛去的模型、以及誇張的鏡位視角來拍攝主角揮舞手中的武器上。 這支影片與宣傳由知名廣告代理商McCann來負責，找到了這支Trailer的製作人員名單後，就很想寫這篇文章跟大家分享，一個CG或是一個宣傳影片，要結合許多的專業來完成，我覺得，我們目前還是在用廚師兼掌櫃的方法幹活，距離真正成熟的大規模商業影片製作……「兄弟們，我們還有很長的一段路要走……加油吧」 Halo 4 - Official Teaser Trailer https://youtu.be/kE-YP2t6Syo ------------------------------------------- 作者介紹 Bruce 曾擔任過國內外電視廣告製作、電影發行與戲院行銷、日本電通北京分公司創意比稿團隊、遊戲橘子內部導演，目前為日本遊戲橘子商品開發部課長（Section Manager） -------------------------------------------

Xu Zhimo once said: "Beauty lies in the numbers". The phrase describes how "scale" can have a beauty of its own and the concept remains just in the digital age today nearly a century later. Daily Monster I have always been impressed by those that live up to their promises and stay at it. Especially those that go and commit themselves to coming up with new ideas 365 days a year without fail. In 2009, Stefan G. Bucher decided to do something crazy like this – Create a new and different monster every day. To produce a drawing every

When one is explaining a thought or an idea, sometimes you can encounter a bottleneck where it seems very difficult to explain the core concept behind the idea. Why does its execution have to be carried out this way? Why will it succeed? Why? Why...? This is why I look up to creative directors who know how to present proposals. They have to be as funny and entertaining as Stephen Chow, look as sincere as Tony Leung, and have the ability to convince them of anything. The most important thing is to be able to explain one's thoughts clearly

How does a super-mini town of only 78 residents situated on 1000+ meters high attract people’s attention?    Of course, in this desolately remote town with only a few cows, a church, a hotel and a few dozen senior residence, you wouldn’t expect there to be any topic worthy of notice. However, they cleverly chose the cheapest and most convenient way to link to the world, the social media—Facebook. In less than a month, they have become the subject that has been widely reported in 32 countries thousands of miles away from them, making them the most lively fan

“Women put on make-up for their/others’ pleasure” has long been the basic element for cosmetic advertising. Make-up commercials often adopt the form to provide women with a sexy and beautiful imaginary space. However, this winter Christian Dior abandoned the popular big-cast-small-film form, ridding of sexy celebrities’ endorsement and going for a game that provokes the pure desire to “play doll-up make-up game.” New commercial, Dior Games evokes that little girl in every woman—the one that jump and scream to fight for older brother’s video games.    Therefore, the spirit of having fun has been re-summoned. Dior tactfully combined its

（Picture source：http://www.dotcomsecrets.com/customermindset）   I’d like to introduce to you all an article about Messages and Customers. The content is simple with great insights. How the message of a product reaches the consumers? What place is a good place? What message is a good message? How do we give the consumers a good branding experience?  I’ve done some simple Chinese translation, please feel free to read the original text in English.  Get Inside a Customer’s Mind at the Moment Your Message Appears  A Pitch Need to Occor in the Right Place and Time and Leave a Good Feeling Marketers are

What is it that brings the customers back for more in the shopping website? Taking Yahoo and PChome’s shopping channels for example, Yahoo has more online shops than PChome. There is a complicated emotional relationship involved in all this. Humans are emotional animals who think   which is precisely why this certain kind of emotion maintains the relationship between the product and the customers, making a customer to identify with the product. This is the same emotional commitment we wish to see a user have for our web pages.  Emotion—Behavior Correspondence  From psychology’s point of view, emotion is the response

If one wants to compare the key differences between digital time and traditional marketing, one of which would be “Consumer Control Right.” Imaging yourself watching TV, whether you like the commercial or not, unless you switch to another channel or go to the bathroom or turn it off, it is almost impossible not to be bombarded by commercials. And it doesn’t even matter if you are the target customer of such product.  Compared this to internet browsing, you may have spent the whole day on the web but somehow you have not seen a single ad. This is not

“Have you been to Zara yet?” That the new greetings for people in Taipei city. Unlike Uniqlo’s permeating advertisements occupying the surface of buses, indoor and outdoor advertising space, ZARA’s only visible advertisement was the lights in the shape of ZARA logo in 101 building on its opening day. (provided by 101 by the way)  However, the physical location of the store is the invisible advertisement. ZARA successfully integrated the “luxury” it wishes to convey into the 5th Avenue in New York, les Champs-Élysées in Paris, Milan, Shanghai and finally to Taipei 101. Across 5 continents, more than 200