How does a super-mini town of only 78 residents situated on 1000+ meters high attract people’s attention?    Of course, in this desolately remote town with only a few cows, a church, a hotel and a few dozen senior residence, you wouldn’t expect there to be any topic worthy of notice. However, they cleverly chose the cheapest and most convenient way to link to the world, the social media—Facebook. In less than a month, they have become the subject that has been widely reported in 32 countries thousands of miles away from them, making them the most lively fan

“Women put on make-up for their/others’ pleasure” has long been the basic element for cosmetic advertising. Make-up commercials often adopt the form to provide women with a sexy and beautiful imaginary space. However, this winter Christian Dior abandoned the popular big-cast-small-film form, ridding of sexy celebrities’ endorsement and going for a game that provokes the pure desire to “play doll-up make-up game.” New commercial, Dior Games evokes that little girl in every woman—the one that jump and scream to fight for older brother’s video games.    Therefore, the spirit of having fun has been re-summoned. Dior tactfully combined its

（Picture source：http://www.dotcomsecrets.com/customermindset）   I’d like to introduce to you all an article about Messages and Customers. The content is simple with great insights. How the message of a product reaches the consumers? What place is a good place? What message is a good message? How do we give the consumers a good branding experience?  I’ve done some simple Chinese translation, please feel free to read the original text in English.  Get Inside a Customer’s Mind at the Moment Your Message Appears  A Pitch Need to Occor in the Right Place and Time and Leave a Good Feeling Marketers are

What is it that brings the customers back for more in the shopping website? Taking Yahoo and PChome’s shopping channels for example, Yahoo has more online shops than PChome. There is a complicated emotional relationship involved in all this. Humans are emotional animals who think   which is precisely why this certain kind of emotion maintains the relationship between the product and the customers, making a customer to identify with the product. This is the same emotional commitment we wish to see a user have for our web pages.  Emotion—Behavior Correspondence  From psychology’s point of view, emotion is the response

If one wants to compare the key differences between digital time and traditional marketing, one of which would be “Consumer Control Right.” Imaging yourself watching TV, whether you like the commercial or not, unless you switch to another channel or go to the bathroom or turn it off, it is almost impossible not to be bombarded by commercials. And it doesn’t even matter if you are the target customer of such product.  Compared this to internet browsing, you may have spent the whole day on the web but somehow you have not seen a single ad. This is not

“Have you been to Zara yet?” That the new greetings for people in Taipei city. Unlike Uniqlo’s permeating advertisements occupying the surface of buses, indoor and outdoor advertising space, ZARA’s only visible advertisement was the lights in the shape of ZARA logo in 101 building on its opening day. (provided by 101 by the way)  However, the physical location of the store is the invisible advertisement. ZARA successfully integrated the “luxury” it wishes to convey into the 5th Avenue in New York, les Champs-Élysées in Paris, Milan, Shanghai and finally to Taipei 101. Across 5 continents, more than 200

While the term, “User Experience Design” (UX design) prevails in the world nowadays, we discovered that consumption behaviors are also changing. Such consumption has changed from physical demand to mental satisfaction. Product development and design no longer emphasize on “function and appearance” but user experience and combine such experience with the company’s DNA.      Product Development and Design=Corporate Demand+ User Demand   A good product must combine both the corporate and user demands. Let’s take a scientific look at our brains. A human brain can be divided into two parts: the left (red area) represents logic while the

When you are viewing web pages or playing games on a site, you may come across the situation where the page you click on cannot be found (a.k.a 404 page) 404Lab did a statistics research asking people about their experience, “what would you respond when you see the 404 page?” of which 39.88% people just lost it and started wailing, 36.92% people would go back to the previous page and forget about the 404 page. This piece of data is quite interesting and it reflects the “bad feeling or experience” that 404 page causes.  The purpose of 404 page

We know that many men fell under the spell of video games but you probably aren’t aware that video games actually helped Gillette razors boost its sales!   Gillette Razor+American Football+EANFL 10 Many years ago, the godfather of Taiwan Advertisement, David Sun helped a razor brand create a very masculine slogan, “Men’s knive”, shaping the image of a “true manhood”. At the time when electric razor just emerged from the market, the ad made owning a less technologically-advanced razor trendy. For the longest time, the razor & shaving industry makes its profit not from the razor itself, but the

In recent years, “MIT” has suddenly become every brand’s effective marketing slogan. In the past, Taiwanese preferred to buy imported goods, including Italian, German, French and Japanese products. However, the trend seems to have changed in recent years. As if finally waking up to reality, the government started to encourage enterprises to promote local brands and the media suddenly shifted a positive attitude towards “Proud of Taiwan” and is now advocating it energetically. Even consumers have started to become more patriotic by acknowledging “MIT” products. We never realized that Taiwan finally has what is called a “national brand” until

G! VOICE recommends:  “This is a creative exhibition that will make students in grades five and six revive an old dream. It will exhibit over 160 pieces of manuscripts autographed by Osamu Tezuka, the god of cartoon. The animated films and his workroom will be featured. There are 8 exhibition areas altogether. Once you enter the exhibition area, you will feel as if you are traveling in time, not only in ancient times but also hundreds of years into the future, with the cartoon characters of Osamu Tezuka. Grown-ups can revive an old dream and children can have a

In a total marketing strategy, every moment and every marketing tool aim for different objectives. In order to draw the customers’ attention, make them remember, entice them to purchase and make a favorable impression on them, one needs various marketing information and tools. What makes games quite different from ordinary products in the use of marketing tools is the Gameplay screen, i.e. game content, which is shown in the advertising process, like a teaser wherein the players see the finished product without pay. However, is there really anyone who shows the entire Gameplay to players? Of course, there isn’t

G!VOICE Recommend:  “We often face different predicaments in life. Sometimes when we are knocked down by the setback, we come up with negative ideas and thoughts. This is a vicious circle where in the end, we would be shrouded by negativity. Nick was born different. In the past he had experienced despair towards life but now he’s learned to embrace it. In this book, he teaches people to appreciate those who are nice to you as well as those who aren’t. Learn to see things with some humor. You only get to live once so whenever you set up

Speaking of “Commerce”, it inevitably comes to the paradigm that “it scurries towards the crowd.” These past decade saw the global economic downturn. Consumers’ wallets have gone shallower, people feel uncertain about the economic status quo so they no longer squander money on high end brands. The show must go on, even though high end brand was taken a hard blow. Crossover was introduced to the scene and coined another trendy term, Hi Street, a hybrid between high fashion and street fashion.  Known for its practicality, street(sport) brand is much adored by younger generation which gives it an edge

Whether you are doing an external promotion campaign or an internal illustration, videos are great tools for briefing. The videos may have different names such as teaser, trailer, PV, MV, Gameplay, Walk Through, depending on their nature or usage. However whatever their names may be, as long as the end receiver is B2B or B2C, the videos entails the task of exhibition and illustration.   We have previously talked about “How to brief/introduce a game to players.” This time, I’d like to share with everyone how to use videos to illustrate an end result. Several years ago, Cannes Lions

Introducing the new optimized tool for human factors design – UX LAB! Human Factors Design Center’s UX LAB is officially launched to assist all research units in conducting user experience studies and help integrate user-centered UI design concepts into the entire research team’s output.  UX LAB’s services, features and laboratory facilities are discussed in the article. UX LAB Research Scope ser Experience Laboratory) is created based on user experience which consists of “Expert Review”, “Focus Group Discussion” and “Usability test”. In terms of game development, experts evaluate the completeness and scope of the game’s UI design flow during the

When it comes to the word “trendy”, we have to mention iPhone, the game changer in mobile phones. Besides the smooth hardware and first-rate man-machine interface that make iPhone distinctive, the featured applications are what make iPhone great. It has been more than 3 years since the iPhone App Store came into the market. It featured the function of “touch + sense” that has never been seen before and introduced many innovative Apps at the very start. What’s more, the originality of the developers makes one gasp in admiration. They always have a masterpiece coming out that makes them

G!VOICE Recommend: “In 1984, the rock band, Anvil joined the to-be-mega-bands such as Bon Jovi and Whitesnake for world tour and enjoyed the glory on stage. Back then, their music even influenced Slash, the former guitar player of Guns N’ Roses and Lars Ulrich, from Metallica. Such influential bank should have made it in the music scene, right? But in real life, you need have the right people at the right time and at the right place. Anvil had some rough time in luck which caused them their deserved fame at crucial juncture. Time flew by and now thirty