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Laurels

On the Relationship Between IP and Brand

On the Relationship Between IP and Brand

What is IP? IP is the abbreviation for intellectual property, and its literal translation in Chinese is “智慧財產” . In the early days, it referred to the products created by people using their intelligence and spirit, such as: novels, movies,

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Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

Fan economy is the hottest thing right now. Anyone that can attract clicks are thinking about how to profit from the flow of visitors. The key to be able to develop economies from the scale of your fans relies on

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2019 GAMA X’mas Nutcracker Q Brick, Guardian of the Holy Night

2019 GAMA X’mas Nutcracker Q Brick, Guardian of the Holy Night

▲ Dress up in a British military outfit, make a military salute, the Nutcracker March is the new Q Brick theme song in this winter. As temperatures drop, the wind starts to blow, and one can’t help but look forward

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2019 Year in Review: Gamania Brand New “Cross” Values

2019 Year in Review: Gamania Brand New “Cross” Values

The phrase you hear over and over again in 2019 is : "Gamania? Are you talking about that Gamania?" , "Why Gamania is investing in movies now?", "Why is Gamania holding exhibitions too?" Gamania is always surprising the world with

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PREV NEXT
2016.01.04
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A simple yet creative co-creation projects with children

As the new year approaches, many companies aspire to spread the joy of the season by activating something sentimental for their customers. Christmas is a holiday for families, friends and lovers, but children definitely play the most important roles. Adults have always tried to protect children's dreams and turn them into realities. Again,G!VOICE introduces new trends in brand marketing by featuring two exceptional projects, which aim to make children's dreams come true. Teaming up with children, these campaigns help build brand character and bring out the inner child in every adult. The appealing strategy brings consumers closer to the

Columns On Branding
2016.01.04
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Even when Facing with the Tides, Gamania Never Backs Down

The fearless for breakthroughs and destructive innovative DNA has always been in the veins of Gamania. This is what Gamania is, as well as the "never give up" warrior spirit Gamania kept for 20 years. For the Gamania Group, in facing with the tides of every era, we always managed to seize the chance to break through the situation, as well as turn everything into our advantage in developing a new ground! Gamania was deep rooted in the gaming industry, now fully entered into Internet lifestyle, relying on this fighting spirit present throughout the corporation. It makes our every

Feature VOL. 72
2016.01.04
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Gamania 20 backstage interview: Continue upon the old, open up the future, and create a great future

20 years. In order to condense the past, present, future, of a corporation that once created many miracles, became a group, globalized, and on its way to become a national-class flagship Internet corporation into a Gamania 20th anniversary expo, how much manpower, effort, and complicated preparation work must be put it? How many days of tireless work from day to night the Gamanians worked, just to bring this radiant and great "Gamania 20th Anniversary" expo to you! In this issue of G!VOICE, we invited Director Ahbin Chen (Ahbin) of the Brand Center, and Director Iona Chen of the Corporate

Feature VOL. 72
2016.01.04
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Creating Miracles, Gamania 20th Anniversary Begins! All Series and Mobile Games Coming Out with Promotional Deals

Gamania celebrates its 20th anniversary in launching a series of celebration events for all Gamania fans in Taiwan. Gamania's 20th anniversary celebration begins today (20th)! Gamania's "Maple Story", "CS Online", "Elsword", "Mabinogi", "Kart Rider", "Phantasy Star Online 2", "Dragon Poker", "Finger Knights" and other renowned series and mobile games collaborates in inviting all games to participate. In addition to creating 20 featured game lobbies, there are also 20 limited virtual gifts exclusively designed by Gamania. Via top-up, weekend red-envelope giveaways, VIP closing sales, purchasing Taisun drinks, the players can collect lottery tickets to exchange specified game rewards. A-class rewards

Events TW
2016.01.04
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Gamania 20th Anniversary I: A Splendid Internet Life Carnival!

The Gamania 20th Anniversary expo was held on Nov 28th, 29th, 2015 in Huashan. The news of this expo ignited the attention of the Gamania fans. Topics regarding games, mobile payment, e-commerce, audiovisual, merchandises, forums, and other hot topics were heating up! Whether it was series, mobile game challenge events, GASH showing off mobile payment, Jollywiz demonstrating cross-industry e-commerce, Coture celebrity show, innovative business, official commemorative merchandises selling to public, or foundation forum sharing, all became hot topics of discussion among the netizens and Gamania fans.  The expo of two days attracted the attention of 12,000 people in diverse

Feature VOL. 72
2016.01.04
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Cute Xmas! Maple Story new “Cute Beasts” system online to join your adventures!

Gamania's popular Maple Story MMO is launching the new "Cute Beasts" system, joining the players in their adventures in-game. In welcoming a white Christmas, from now on until Dec 29th, we also bring the players to experience the Christmas Events in Maple Story NA. The players will join each other in helping the injured Santa Clause in completing the race and gain the final victory in "The Best Santa Competition". Additionally, in celebration of Maple Story's 10th anniversary this summer, as well as in building a unique memory and game image for players in Taiwan, Hong Kong, and Macao,

Events TW
2016.01.04
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Mabinogi’s new Samhain Chp.2 “Their Domain” secret opening

Gamania's highly popular online game Mabinogi will continue on with Samhain Chp.2 "Their Domain" today (17th). In order to confirm the whereabouts of the "Mirror Compass", the players will begin a series of investigations on the mysterious ships in Port Ceann, and randomly engage in "dancing", "oak barrel" and "puzzle" minigames. Additional H coins will be awarded upon completion of the quests. Collecting a certain amount of H coins to exchange the exclusive "German Army Band Clothing" and "German Army Band Shoes". At the same time, this update also joined by the renowned voice actress Eri Kitamura who voiced

Events TW
2016.01.04
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The popular interactive 3D mobile game enhanced! Gamania has announced to have obtained the TW and HK distribution rights of the popular mobile game “543 King” launching in the 2016 Q1

Insistent on providing the best games, the Gamania Group was successful in expanding into the mobile game market, and has announced today (26th) their collaboration with Shanghai Morefun Digital Technologies. The HaPod Digital Technologies, invested by the Group, has obtained the TW and HK distribution rights for "X3K", a large-scale 3D strategic battle mobile game set in the period of the Three Kingdoms. At the same time, it is renamed as "543 King", estimated to be released in 2016 Q1.
Beautiful graphics combined with exclusive dual-battle mode, auction house, and warrior cultivation system, allowed the game to receive critical attention

Events TW
2015.09.11
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G!VOICE VOL.71

Vol. 71

Past Issue
2015.09.01
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Joint Growth and Creation by Entrepreneurs: WeBackers

When you can’t accomplish a dream alone, you may be able to draw on the strength of others and complete your plan if you create a proposal. Crowdfunding platforms have grown in popularity in recent years, matching those who need funding with sponsors so that many with great, creative ideas but lack of funding can complete their projects. While the popularity of crowdfunding overseas has resulted in record numbers of projects listed. This has resulted in division of funding and lower success rates with each passing year. Success rates fell below 40% last year. However, funding is growing more

Feature VOL. 71
2015.09.01
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Finely Honed Skills: Tencent’s User Experience Development

Terms such as user experience and user research are being utilized with an increasing frequency. It seems like every company is hiring in several related positions, with UX/UI designer openings springing up everywhere. Whether the content of these positions matches these job titles, I’m sure anyone working in design knows for themselves. UserXper invited Tencent’s first interaction designer, Chen Yan, to speak at the MIX2015 forum about Tencent’s user experience development. This provided us with a better understanding of how a large company like Tencent implements experience design.  Mobile Interaction Experience Design 2015 – User Need Driven Innovative Design Date:

Columns On UX
2015.09.01
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Gamania X jollywiz Brand Workshop

Everyone knows that a leading brand in cross-border electronic commerce, jollywiz, joined the Gamania Group at the end of last year. In order to welcome this outstanding new member to our Gamanian family and foster their pride as Gamanians, a brand symposium and workshop was especially arranged by branding director Eric Chen and brand director Eva on May 26th. This session helped our outstanding Gamanians at jollywiz learn more about the brand and Gamanian culture in order to develop their own culture of pride. Abstract Branding During the warm-up at the start of the symposium, Eric asked everyone to

Events TW
2015.09.01
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New Cross-Screen Media: Coture

Through the rapid development of mobile devices and the internet, we can receive the most updated, diverse content available at anywhere and anytime through these mobile devices. People no longer receive information at fixed locations. They spend more time on mobile devices, browsing small volumes of concentrated content as they move or wait. They tend to avoid overly complicated, lengthy content. The mobilization of digital content is quietly influencing human behavior. In response to the fragmentized model which people are receiving information, content development is moving towards the lighter end of the spectrum. Lightweight Entertainment Coture is the product

Feature VOL. 71
2015.09.01
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New Tokyo Attraction? An Interactive Store Window Which Recognizes Your Country of Origin, Abolishes Language Barriers, and Stimulates Purchases: AINZ & TULPE Looks

While it is common knowledge that the Japanese are not confident about their English ability, this does not seem to hinder the desire for tourists all over the world to visit this country.  While I was trying to go somewhere on a train platform in Tokyo many years ago, I found a staff member, pointed at the map, and asked him in my broken English, “Which platform should I take the train from to go here?” The man did not answer, but he pointed at the information desk and quickly ran back there. I wondered what he was up

Columns On Market Trends
2015.09.01
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Way of the Peaceful Warrior

Socrates lives in each person’s heart. Through a journey of self-exploration and understanding, we learn to obtain spiritual satisfaction and focus more on the moment, the concept of here and now. Through his conversations with Socrates, the main character learns how to evaluate who he really is, coming to the understanding that the past and future are no longer important and there is no purpose thinking about failure or success. When one takes charge of his own life and dedicates himself wholeheartedly to what he his passionate about, he will glean happiness from life’s journey. This is a book

Columns Recommendation
2015.09.01
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10th Anniversary Fun! Mabinogi Special Celebrations begin, New Limited Time Only Erinnland Online Now

The ever popular Gamanian online game, Mabinogi, is about to celebrate its 10th anniversary in Taiwan. From today (the 4th) until July 2nd, a limited time celebration setting, Erinnland will be available to players. Players will be able to experience a series of exciting games and events within Erinnland such as Say Hi to Friends, Rock, Paper, Scissors, Cave of Trials and more. Pass these levels to win M coins which you can redeem for limited edition 10th anniversary gifts such as the anniversary campfire, cake, fireworks, and other limited edition items in the 10th anniversary gift box. From

Events TW
2015.09.01
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Smashing Success! First Collision Combat RPG Mobile Game, Finger Knights Officially Online

Gamania and major Korean game firm NEOWIZ GAMES worked on launching the no wipe beta testing version of the first collision combat mobile game, Finger Knights, last month. Within a week of being on the market, the game was downloaded more than 20,000 times. Today (the 4th), the Android version is not officially online. The first boss is Gigantes, a giant stone monster created with ancient technology. Players will experience the damage this boss can deal in an all new system: World Leadership Battle. At the conclusion of each session, the damage which the player does to the boss

Events TW
2015.09.01
0

Dare to Challenge 「2015 Gama Cup Gamania 20」

The biggest sporting event for all hot- blooded Gamanians at the start of each summer, the Gama Cup, finally took place on May 16th, at the Zhonghe Sports Center! What sets this year apart from past years is that Gamania has grown in strength and determination after 20 years of experience! This is the reason that a variety of new challenges were added this year, like rock climbing, hockey, squash, and more. The professional sports venues at the center allowed each contestant to perform to his or her best. Competitions on all levels of the building added to the

Events TW