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The World Between Us

The World Between Us

Having launched Wake Up previously, Taiwan Public Television Service (PTS TW) strikes out again in 2019, bringing the series The World Between Us. Centered on an indiscriminate killing incident, it delineates the psychological state of the perpetrator and the victim's

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Are fan pages hard to operate? The Taipei Metro lines directly target your Facebook wall.

Are fan pages hard to operate? The Taipei Metro lines directly target your Facebook wall.

▲ After Lunar New Year, Taipei Metro launched "Finding the 10 Billionth Passenger" as the first wave of a series of events.  For most brands, they have a love-hate relationship with Facebook. Setting up a Facebook fan page requires zero

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Keep Up With the Latest Sticker Trends!! MapleStory X LINE FRIENDS – the First Crossover Collaboration

Keep Up With the Latest Sticker Trends!! MapleStory X LINE FRIENDS – the First Crossover Collaboration

After Gamania's super popular game MapleStory launched "Black Magician," a grand version update, in the first quarter of 2019, it announced today (March 27) officially that MapleStory will embark on its first crossover collaboration with "LINE FRIENDS," the global character

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Is Having Many Interests a Good Thing? Turn Yourself into a Transformer with Cross-Industry Thinking

Is Having Many Interests a Good Thing? Turn Yourself into a Transformer with Cross-Industry Thinking

Atour Hotel Case Study - Cross-Industry Experience Creates New Species During our discussion on opportunity identification last time, we could adopt the dot-line-surface-body thinking method as a supplement to our decision-making process (Read more at "Identifying Opportunities? The Essential Dot-Line-Surface-Body

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2014.08.08
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Gama Townhall Feature Report

Albert announced: GTW created record high monthly revenue, Gama-bear won the champion title, Gamania is building childcare center and establishing clothing line.   The first Gama-townhall of 2011 took place on February 11th. CEO Albert made a statement regarding the “GASH card incident”, announcing GTW’s outstanding January revenue which proved the previous forecast to be true: GTW was not affected by the setback but created the best revenue of all time. Albert said that in the past, channel cost was way over the board and it’s unhealthy for the entire digital entertainment industry. Besides, nowadays, we have more than

Events TW
2014.08.04
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Soul Captor: Let’s Begin the Adventure with Adorable Souls in CB Test!

Oriental fantasy online game, Soul Captor, developed by Gamania’s Seedo Digital held a CB test in May 2011. The CB test round will follow closely by Taiwan which is about to begin from the period of June 16 to 20 2011.  One of the major features of the game is the tiny and delicate souls. Different from pet systems commonly seen in other games, the souls will stay with the players throughout the journey and after the players beat the monsters, the souls will help collect the souls of the monsters into the Soul Directory Book. Their styles may

Events TW
2014.08.04
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Other than notebooks, Moleskine now got…

▲(Source︰www.moleskine.com) Mobile device has been hot for years. Many paper-backed magazines were terminated accordingly and even the paper-backed notebooks are required to find an alternative way or develop by-business now. After launching Incase and not very convenient app for iPhone and iPad, the noted notebook brand, Moleskine now has some new stuff. On the Public Design Festival in Milan Italy, Moleskine showed several new notebook series, oh, no, not notebook, they were glasses, pencils, ball pens, portable lights, reading rack, and many types of bags. At the first glance, the move Moleskine acted this time was a bit confusing.

Columns On Branding
2014.08.04
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The Ocean Heroes! Gamania Bravery Successfully Returned to Taiwan!

After 72 hours for the voyage of 966km, the Gamania Bravery has successfully returned Taiwan! The summer school hosted by Gamania Cheer Up Foundation had a topic of [Bravery] this year. The outpost event in June was started with the Gamania Bravery. ▲Picture taken before setting out A brave voyage from Hong Kong to Kaohsiung Gamania Bravery had recruited 10 brave youths to join the voyage. Their mission was to sail the powerless sailboat, Gamania Bravery from Hong Kong to Kaohsiung, Taiwan. Teenagers from all over the world had to establish the mutual understanding, learn how to lift the

Events TW
2014.08.04
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Live Version of Angry Bird!

Remember some 14 years ago when cell phone was first introduced, Far Eastone Telecommunications came up with the slogan, “With Far Eastone, distance doesn’t exist.” 14 years have passed, we really do live a life without hassles caused by distance. Telecommunications, internet, cell phones, computers and household appliances integrated into one, leading our life into a path of technology. On the notion of screen technology, smart phone changed our habits of viewing things, we went from looking at the screen to using it as keyboards. This groundbreaking technology enables us to rid of buttons and keyboards. Everything you need

Columns On Ads
2014.08.04
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GAMA CITY: Connecting Each Heart in Customer Service Center

Speaking of department activity planning and creativity, our youngest colleagues in Customer Service Center (CS) seem to be taking the lead. In addition to Uniform Day and Beach Day which are familiar to Gamanians, these colleagues planned a special game community activity that combines both the virtual and real worlds around the time of Dragon Boat Festival. GAMA CITY, a game that facilitates team spirit and interaction between rookie and veteran staff through fun and interesting ways, how do you play it? Well, read on to find out!  GAMA CITY is divided into three phases: Gama community, Gama Stake-Raise

Events TW
2014.08.04
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Dazzling Motion Graphics

Have you even been astonished by the opening title of a movie or video game? Have you even been attracted to the visual effects in commercial or the story told in Music Video accompanied with the audio? The secrets behind these dazzling and eyes-catching films are Motion Graphics. What is Motion Graphics? There are two kinds of amines, and one is Animation, stemmed from movies or documentations. Such motion graphics are directly sold as products and this kind of film was called animation movie. The famous [Monster Inc.] or [Cars] are the examples.  The other is Motion Graphics, according

Columns On UX
2014.08.04
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Take a Peek at Lady Gaga’s Born This Way Marketing Strategy

The two of most vibrant and active “brands” in the world: Lady Gaga who has over 36 million fans following her on Facebook and Starbucks with 22 million fans. What sparks would they ignite when they collaborate?  In May 2011, Lady Gaga launched her much anticipated new album, Born This Way, comprising over dozens of brands such as Starbucks, Google, Amazon, members-only Luxury website, Gilt, Tapulous (music&game), Robin Hood (charity group) and Zynga etc, among which, the most interesting collaboration were the ones wih Starbucks and Zynga.  Lady Gaga + Starbucks = SRCH ( Search ) Starbucks and Layd

Columns On Market Trends
2014.08.04
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Feature Report on Gama-Cup in Window on China Theme Park Gama-Cup 2011, Fight for Glory!

The 16th Gama-Cup was held in Window of China theme park (WOC) in Taiwan 2011. The weather did not complement the event as it started pouring, however, these rain drops didn’t quench the fire in every Gamanian’s heart but made it burn even more fervently! Before stepping in to the event, you could clearly notice the tiny buildings and architecture around you. In an instant, we all became giants. We felt like giants walking in the miniature city in the rain which was kind of special. Then we reached the train station. You must take the special MOC train to

Events TW
2014.08.04
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Gamania Mobilization First Chinese Designer Nominated for Grammy Awards: Ching-yang Hsiao

June, 20th, Gamania invited a super-star guest – the designer, Ching-yang Hsiao, also known as Master Hsiao, who was nominated for 2005, 2008, 2009, and 2010 Grammy Awards. If you are a fan of Der-fu Hu, Mayday, A-Yue, Chi-zhen Chen, or Purdur Chen, or you’ve ever seen their album covers then you must have heard of the works of the Master Hsiao because all their album covers came from him. He designed more than 800 album covers and each had unique and touching story behind. Story Island - the album interweaved with paper-cuts and musical notes . In the

Events TW
2014.08.04
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Gameastor and Fantasy Fish Co-Hosted Game Camp

Although occupying different functions as operation and R&D, Gameastor and Fantasy Fish both take on oriental theme. Both parties decided to work closely together when there is a new project to work on jointly. Was there any particular reason behind this collaboration? They wanted to weigh in on the fronts of “operation+R&D” and created a new classic self-produced game. Gameastor and Fantasy Fish established a project team named GLP , the name stands for their goal of becoming a Grand Line Pioneer. This theme for the project is the most recognizable history in the East—Three Kingdoms. To ensure the

Events TW
2014.08.01
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How do virtual characters stay immortal? Just take a look at Barbie!

Barbie, a plastic doll without life, not only sold billion worldwide and live the legend for over half a century! From flight attendant, doctor, rock n roller, Barbie always stays on the front-line of fashion. She has thrown on numerous outfits, broken up and made up with boyfriend, Kenny countless times. Rumors about their relationship remains a mystery, her life story far more exciting and enticing than the people who own her. All of this attributed to her manufacturer, Mattel, the company that continuously create values for its product through stories.  Mattel not only infused life into its product,

Columns On Market Trends
2014.08.01
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Soul Captor’s Close Beta Test Fired up on Facebook—Create Your Very Own Comic Strips of the Lovely Soul Character

Created by Gamania’s subsidiary, Seedo Digital Co., Soul Captor the fantasy 3D online game made its tribute launch in Hong Kong! The close beta test (CB) fired up in May and the public test soon follows. The initial CB test came out on Facebook and the campaign was done in the form of comics. The adorable and funny characters were well-received, especially the “Create Your Very Own Comic Strips of the Lovely Soul Character” campaign which prompted much creativity and feverous discussion online. After the campaign ended, there were total of 20 players who received the extremely rare Cowboy

Events HK
2014.08.01
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2011 Gamania Summer School: Activate the Courage to Dream!

Since Gamania Cheer Up Foundation was established in 2008, they have encouraged teenagers in Taiwan to pursue dreams and be themselves. In the summer of 2011, the foundation announced the theme for this year’s summer school, Courage. The foundation will also expand on the “Courage Based Educational Training Program”, assisting participated college students to cultivate team spirits, challenge themselves, and further develop and make full use of this positive energy in the future!     Activate the “Courage Education”– Training 100 Teenage Volunteers   The Gamania Cheer Up Foundation administrated a survey to understand the courage of dream chasing

Events TW
2014.08.01
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9 days of Knowledge Sharing+33 Professional R&D Forums GDEX: Gamania R&Ders’ Biggest Annual Event

Gamania Game Developers Exchange (GDEX) made its debut appearance in GHQ. Encompassing various topics and forums, GDEX consisted of 32 sharing sessions during the span of 9 days. Special guest, Dr. Won Lee, CEO of KOR R&D Company flew his way to Gamania to give a seminar speech. The topics covered by GDEX this year include, introduction on the latest technology and productions of game industry, R&D team experience sharing, promotion of development strategy and regulation, domestic and overseas game campaign sharing and feedbacks. One can say that the latest trend and technological information of the game industry worldwide

Events TW
2014.08.01
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All You Can East Ice Cream: Cool and Chill GJP Birthday Celebration!

All You Can East Ice Cream: Cool and Chill GJP Birthday Celebration!  Whenever there’s a birthday goes around in Gamania, Gamanians get to play as much as they want and eat to their hearts’ content! The birthday guy/gal could collect birthday vouchers, or take birthday leaves. For other bystanders in the office, they get to TP their colleague’s office or cream the birthday person etc. Birthday events are important dates in Gamania, colleagues could seek ‘revenge’ at this time (jk) and it’s a healthy outlet for Gamanians to let it all out and be merry! (lol) GJP held a

Events JP
2014.08.01
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Feature Report PlayWork Campaign: Global Launch with Fanfare

This is definitely the first time as well as the most significant time for the group. PlayWork Campaign, initiated by Brand Center was officially launched on March 21st 2011. In addition to having simultaneous exhibitions in Gamania operating cities such as Taipei, Hong Kong, Tokyo, Seoul, Shanghai, Beijing, Los Angeles, Amsterdam, Blair and Berlin, the campaign also combines films, internet activities and video memorial books etc. The campaign serves as a retrospection for Gamania’s growth and glory over the past 15 years. In the meantime, Gamania will also continue to carry on the PlayWork spirit.    What named it

Events TW VOL. 35
2014.08.01
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3 Idiots—Insists in Pursuing Excellence, Success will Find You

Joyce, GM of Playcoo   “Surrounded by the institution of reality, fame and wealth, we often forget our passion and dream. Growing up, we couldn’t tell the difference between training and education. Find a love one or watch the movie alone in one weekend evening, you’ll rediscover the passion and the learning method that fits you the best.”       Film Introduction   Rancho, Farhan and Raju are students of Indian Institute of technology(one of the finest universities in India), they’re roommates and best friends with one another. However, in the campus that grades determine everything, Rancho, the

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