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The World Between Us

The World Between Us

Having launched Wake Up previously, Taiwan Public Television Service (PTS TW) strikes out again in 2019, bringing the series The World Between Us. Centered on an indiscriminate killing incident, it delineates the psychological state of the perpetrator and the victim's

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Are fan pages hard to operate? The Taipei Metro lines directly target your Facebook wall.

Are fan pages hard to operate? The Taipei Metro lines directly target your Facebook wall.

▲ After Lunar New Year, Taipei Metro launched "Finding the 10 Billionth Passenger" as the first wave of a series of events.  For most brands, they have a love-hate relationship with Facebook. Setting up a Facebook fan page requires zero

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Keep Up With the Latest Sticker Trends!! MapleStory X LINE FRIENDS – the First Crossover Collaboration

Keep Up With the Latest Sticker Trends!! MapleStory X LINE FRIENDS – the First Crossover Collaboration

After Gamania's super popular game MapleStory launched "Black Magician," a grand version update, in the first quarter of 2019, it announced today (March 27) officially that MapleStory will embark on its first crossover collaboration with "LINE FRIENDS," the global character

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Is Having Many Interests a Good Thing? Turn Yourself into a Transformer with Cross-Industry Thinking

Is Having Many Interests a Good Thing? Turn Yourself into a Transformer with Cross-Industry Thinking

Atour Hotel Case Study - Cross-Industry Experience Creates New Species During our discussion on opportunity identification last time, we could adopt the dot-line-surface-body thinking method as a supplement to our decision-making process (Read more at "Identifying Opportunities? The Essential Dot-Line-Surface-Body

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2014.08.08
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Gama Townhall Feature Report

Albert announced: GTW created record high monthly revenue, Gama-bear won the champion title, Gamania is building childcare center and establishing clothing line.   The first Gama-townhall of 2011 took place on February 11th. CEO Albert made a statement regarding the “GASH card incident”, announcing GTW’s outstanding January revenue which proved the previous forecast to be true: GTW was not affected by the setback but created the best revenue of all time. Albert said that in the past, channel cost was way over the board and it’s unhealthy for the entire digital entertainment industry. Besides, nowadays, we have more than

Events TW
2014.08.04
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Gamania Mobilization First Chinese Designer Nominated for Grammy Awards: Ching-yang Hsiao

June, 20th, Gamania invited a super-star guest – the designer, Ching-yang Hsiao, also known as Master Hsiao, who was nominated for 2005, 2008, 2009, and 2010 Grammy Awards. If you are a fan of Der-fu Hu, Mayday, A-Yue, Chi-zhen Chen, or Purdur Chen, or you’ve ever seen their album covers then you must have heard of the works of the Master Hsiao because all their album covers came from him. He designed more than 800 album covers and each had unique and touching story behind. Story Island - the album interweaved with paper-cuts and musical notes . In the

Events TW
2014.08.04
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Gameastor and Fantasy Fish Co-Hosted Game Camp

Although occupying different functions as operation and R&D, Gameastor and Fantasy Fish both take on oriental theme. Both parties decided to work closely together when there is a new project to work on jointly. Was there any particular reason behind this collaboration? They wanted to weigh in on the fronts of “operation+R&D” and created a new classic self-produced game. Gameastor and Fantasy Fish established a project team named GLP , the name stands for their goal of becoming a Grand Line Pioneer. This theme for the project is the most recognizable history in the East—Three Kingdoms. To ensure the

Events TW
2014.08.04
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Soul Captor: Let’s Begin the Adventure with Adorable Souls in CB Test!

Oriental fantasy online game, Soul Captor, developed by Gamania’s Seedo Digital held a CB test in May 2011. The CB test round will follow closely by Taiwan which is about to begin from the period of June 16 to 20 2011.  One of the major features of the game is the tiny and delicate souls. Different from pet systems commonly seen in other games, the souls will stay with the players throughout the journey and after the players beat the monsters, the souls will help collect the souls of the monsters into the Soul Directory Book. Their styles may

Events TW
2014.08.04
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Other than notebooks, Moleskine now got…

▲(Source︰www.moleskine.com) Mobile device has been hot for years. Many paper-backed magazines were terminated accordingly and even the paper-backed notebooks are required to find an alternative way or develop by-business now. After launching Incase and not very convenient app for iPhone and iPad, the noted notebook brand, Moleskine now has some new stuff. On the Public Design Festival in Milan Italy, Moleskine showed several new notebook series, oh, no, not notebook, they were glasses, pencils, ball pens, portable lights, reading rack, and many types of bags. At the first glance, the move Moleskine acted this time was a bit confusing.

Columns On Branding
2014.08.04
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The Ocean Heroes! Gamania Bravery Successfully Returned to Taiwan!

After 72 hours for the voyage of 966km, the Gamania Bravery has successfully returned Taiwan! The summer school hosted by Gamania Cheer Up Foundation had a topic of [Bravery] this year. The outpost event in June was started with the Gamania Bravery. ▲Picture taken before setting out A brave voyage from Hong Kong to Kaohsiung Gamania Bravery had recruited 10 brave youths to join the voyage. Their mission was to sail the powerless sailboat, Gamania Bravery from Hong Kong to Kaohsiung, Taiwan. Teenagers from all over the world had to establish the mutual understanding, learn how to lift the

Events TW
2014.08.04
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Live Version of Angry Bird!

Remember some 14 years ago when cell phone was first introduced, Far Eastone Telecommunications came up with the slogan, “With Far Eastone, distance doesn’t exist.” 14 years have passed, we really do live a life without hassles caused by distance. Telecommunications, internet, cell phones, computers and household appliances integrated into one, leading our life into a path of technology. On the notion of screen technology, smart phone changed our habits of viewing things, we went from looking at the screen to using it as keyboards. This groundbreaking technology enables us to rid of buttons and keyboards. Everything you need

Columns On Ads
2014.08.04
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GAMA CITY: Connecting Each Heart in Customer Service Center

Speaking of department activity planning and creativity, our youngest colleagues in Customer Service Center (CS) seem to be taking the lead. In addition to Uniform Day and Beach Day which are familiar to Gamanians, these colleagues planned a special game community activity that combines both the virtual and real worlds around the time of Dragon Boat Festival. GAMA CITY, a game that facilitates team spirit and interaction between rookie and veteran staff through fun and interesting ways, how do you play it? Well, read on to find out!  GAMA CITY is divided into three phases: Gama community, Gama Stake-Raise

Events TW
2014.08.04
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Dazzling Motion Graphics

Have you even been astonished by the opening title of a movie or video game? Have you even been attracted to the visual effects in commercial or the story told in Music Video accompanied with the audio? The secrets behind these dazzling and eyes-catching films are Motion Graphics. What is Motion Graphics? There are two kinds of amines, and one is Animation, stemmed from movies or documentations. Such motion graphics are directly sold as products and this kind of film was called animation movie. The famous [Monster Inc.] or [Cars] are the examples.  The other is Motion Graphics, according

Columns On UX
2014.08.04
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Take a Peek at Lady Gaga’s Born This Way Marketing Strategy

The two of most vibrant and active “brands” in the world: Lady Gaga who has over 36 million fans following her on Facebook and Starbucks with 22 million fans. What sparks would they ignite when they collaborate?  In May 2011, Lady Gaga launched her much anticipated new album, Born This Way, comprising over dozens of brands such as Starbucks, Google, Amazon, members-only Luxury website, Gilt, Tapulous (music&game), Robin Hood (charity group) and Zynga etc, among which, the most interesting collaboration were the ones wih Starbucks and Zynga.  Lady Gaga + Starbucks = SRCH ( Search ) Starbucks and Layd

Columns On Market Trends
2014.08.04
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Feature Report on Gama-Cup in Window on China Theme Park Gama-Cup 2011, Fight for Glory!

The 16th Gama-Cup was held in Window of China theme park (WOC) in Taiwan 2011. The weather did not complement the event as it started pouring, however, these rain drops didn’t quench the fire in every Gamanian’s heart but made it burn even more fervently! Before stepping in to the event, you could clearly notice the tiny buildings and architecture around you. In an instant, we all became giants. We felt like giants walking in the miniature city in the rain which was kind of special. Then we reached the train station. You must take the special MOC train to

Events TW
2014.08.01
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Wan-Yi, Fou, “To play is to create greater work energy!”

▲Deputy-Manager of Division 1, Game Operation Department GTW   If you know even just a little bit about Gamanian, you’d probably know why operation units in GTW are the craziest among all the departments. Why it that? Is it because they’re usually stressful? The deputy manager of division 1, operation department, Wan-Yi, Fou doesn’t think so (Although it is a fact). She told G!Voice that, “Playing hard is to bring grater work energy.”   When asked about her view about work and play, she said, “Work Hard and Play Harder.”     Fervency Brings one a Sense of Achievement

Feature
2014.08.01
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Alessi’s Designer Water Boiler: A Beautiful Day Starts with Bird Whistle

Design critic, Donald Norman once said, “A product that has good functions is important; a product that is easy to learn and use is also important. However, what’s more important is that the product has to make people feel a sense of pleasure.” The Alessi water boiler with bird whistle designed by American architect, Michael Graves is the best example of that.   Alessi’s design has always been fond by many, it can be attributed to two reasons, 1. the much praised Italian craftsmanship and 2. the design concept, “look for fun stuff in life.”  This water boiler with

Columns On Branding
2014.08.01
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Jaime Hayón X Maru-Waka—When East Meets West

If Maru-Waka didn’t get Jaime Hayón to do cross-over collaboration, I think we wouldn’t have even heard of the name, “Maru-Waka”, not to mention knowing the spirit and culture behind “Choemon-gama” the traditional ceramics kiln that has more than 130 years of history. What I’m trying to say is, “celebrity-effect” and “cross-over collaboration” still work like a charm to this day, especially when you can not only bring in free media report but create new spark in the product. Then that’s really a heck of investment!  The collaboration took place during the Tokyo Design Week in 2009. The president

Columns On Branding
2014.08.01
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Make the Year of Hare Pop: Creative Porcelain Painting Show

Make the Year of Hare Pop: Creative Porcelain Painting Show GCN held a creative porcelain painting show in June 2011 to encourage fellow Gamanians to be creative, inspiring and innovative. This year the show went with the theme of the Chinese lunar year—the Year of Hare. The activity lasted a month, each department must work as a team to finish 4-5 rabbit/hare figurines. At the end of the activity, each staff would choose the most creative work. The prizes include restaurant vouchers, travel cards, tickets to amusement parks etc.  At the beginning of the activity, each department was given

CN Events
2014.08.01
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How do people look at Gamanians’ play and work?

Gamania is known for its unique play style and work philosophy. How do other people look at Gamanians’ “Work hard, play hard” lifestyle?    ▲Ping Huang Liao, CEO of Outward Bound Taiwan     Speaking of how Gamania does the work, “High air descending—an educational training that challenges the extreme”   Not many local enterprises would think of doing team building through educational trainings. From arranging training courses for Gamania, I found out that their content seems to be more creative and challenging than average enterprises, such as doing high air (16m) descending from the top of Parkview Hotel,

Feature VOL. 35
2014.08.01
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Consumer/Target/Player

Marketing people care about consumers’ purchase decision, therefore they evaluate and speculate their strategy upon key factors such as lifestyle, personality and environment, whether to use Facebook to create the hype or have celebrity to do the endorsement.    And the product people care about who their consumers are. Who are the products for and how to use it?    Target consumers are the ones we need to communicate with and they’re the ones who play our games. Today, I’d like to talk about how we define our target.    I often ask our R&D team, “Who are our

Columns On Ads
2014.08.01
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UI, what does it have to do with me?

In the information era of high mobility, people demand not only convenience of information accessibility but also its availability, for example, you may download any application you want on your phone or take an interesting picture and upload the photo to Facebook to share with your friends. When we enjoy the convenience and information that technology brings through any device, we do it through “UI”.   What is UI(User Interface)? Actually UI is all around us, any interface that assists the interaction between a person and an item or between people is considered an UI, which includes icons, signs, sounds and

Columns On UX