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The veritable fairy artist comes to enlighten us! The Daily Affairs of Fairies is a must-read handbook of life for daydreamers

The veritable fairy artist comes to enlighten us! The Daily Affairs of Fairies is a must-read handbook of life for daydreamers

Do you think that art is all incomprehensible, deep, or pretentious stuff? This book might change your view. Born in 1990, the author Jui-Hung Ni is not only an artist who specializes in fairy research, but she is also a

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Discussion about the current rise of brands featuring Taiwan style design sense by the Michelin-standard hand-shaken-style drink evoking common people memory

Discussion about the current rise of brands featuring Taiwan style design sense by the Michelin-standard hand-shaken-style drink evoking common people memory

▲Hunny Tea and Chef André Chiang of “RAW” cross collaborate in a new-concept drink that purely embodies the Taiwan style from the inside out. In recent years, it could be said that “Taiwan style” has become the hottest key word

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Joint Campaign Launched for “Summons Board” X “Is It Wrong to Try to Pick Up Girls in a Dungeon?, Season 2”

Joint Campaign Launched for “Summons Board” X “Is It Wrong to Try to Pick Up Girls in a Dungeon?, Season 2”

GungHo Gamania, an alliance between Gamania and Japan’s GungHo, is currently promoting the joint campaign activities for its first mobile game “Summons Board” in the Chinese version and the famous Japanese anime “Is It Wrong to Try to Pick Up

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GAMA MOON FESTIVAL 2020: To the worst year, only more over the moon in this moon festival!

GAMA MOON FESTIVAL 2020: To the worst year, only more over the moon in this moon festival!

Strolling along the streets in early fall, you smell a whiff of barbecue from somewhere unknown. Suddenly the thought comes to your mind “It’s time to gather for a Moon Festival barbecue.” Fall finally comes during this arduous year. The

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2017.12.31
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2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

The highly anticipated, cross-generation NO. 1 mobile game "Lineage M" officially launched the servers today. The game was created by the Korean gaming giant NCSOFT and distributed by Gamania. Gamanis also has 2 Taiwan hero celebrities to endorse "Lineage M": Chen Chin-Feng and Tai Tzu-Ying. The athletes are a perfect match for the games megastar status. Since the pre-registration begun on October 10, which is Taiwan National Day, 2.5 million members have signed up and broke the record in Taiwan. Chen Chin-Feng and internationally renowned designer Aaron Nieh attended the press conference on December 11 to announce the astonishing

Events TW
2017.12.31
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The evolution of endorsements as seen from “Lineage M”

The highly anticipated launch of "Lineage M" was a immediate hit on the market. The sophisticated game design is one thing, but the choice of celebrity endorsers is even more interesting. "Lineage M" chose 3 celebrity endorsers: Chen Chin-Feng, Tai Tzu-Ying, and Aaron Nieh. All 3 are top players in their fields, and every narrated line in their ads connect their expertise with the game. However, some gamers still said "I don't see a direct link from the game to these endorsers, what do they have to do with Lineage M?" ▲ The Lineage M ad with Taiwan baseball

Columns On Branding
2017.12.31
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Lineage, More Than Just a Game! Instant Hit “Lineage M” Breaks Multiple Records after Server Goes Live!

The highly anticipated, cross-generation NO. 1 mobile game "Lineage M" officially launched the servers on December 11. The game, created by the Korean gaming giant NCSOFT and distributed by Gamania, performed exceptionally in number of logins and broke several industry records with historical success. In order to provide Taiwan, Hong Kong, and Macao gamers the ultimate experience, Gamania has been preparing for years, while NCSOFT also deployed a hundred-member team to Taiwan for support. The "Lineage M" IP attracted cross-industry partnership with significant brands in transportation, telecommunications, foods, lifestyle, and ticket sales, bringing "Lineage M" into daily lives of

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2017.12.31
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The Shining Lights in the Dark “The Great Buddha+” and “The Bold, The Corrupt And The Beautiful”

   ▲"The Great Buddha+" poster  ▲ "The Bold, The Corrupt And The Beautiful" poster This year's Golden Horse Awards was a sweeping success for Taiwanese films. The awards won between the two films "The Great Buddha+"and "The Bold, The Corrupt And The Beautiful" include Best Leading Actress, Best Supporting Actress, Best Supporting Actor, Best Feature Film, Best Director, Best Cinematography, Best Original Film Score, Best Adapted Screenplay, and the Audience Choice Award. One could call the two films shining lights in the dark, as they both carry a sense of darkness in the stories. "The Great Buddha+" is a

Columns Recommendation
2017.12.31
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Restart Adventure, Game On! “MapleStory” Launches New “LAB Special Server” in which Players Challenge Boss with a Level 10 Character

Gamania's hit game "MapleStory" is offering a limited period new gaming mode Level 10 Player Boss Challenge "LAB Special Server". The new mode is available to gamers in Hong Kong, Macao, and Taiwan until December 27. Gamers can fight monsters and gain experiences as much as they wish with the enjoyment of rebirths and unlimited equipment upgrades. Challenge a tougher monster in LAB server, experience beyond the MapleStory world. The new Level 10 Player Boss Challenge "LAB Special Server" is available until December 27. Any gamer who completes the LAB mission will receive a corresponding reward, part of which

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2017.12.31
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What do you know about your readers? Unveiling the Secrets of Blog Reader Behaviors – Foodies

PIXNET UX Lab had previously shared some insight regarding "Beauty Readers" and "Travel Readers". This issue, we will talk about the last part of reader experience that everyone has had before: looking up restaurants and food online. What really goes on in the foodie reader's mind when they are searching for food online and ultimately makes a decision? We will unlock the secrets of a foodie reader in this issue of UX Experience! ▲ "Location + type of cuisine" search behavior of a foodie The responders have two types of restaurant search methods. One is to run a general

Columns On UX
2017.12.31
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[Tommy Chen] Racing Against Impossibility

Tommy Chen opened the speech by saying "If you follow my daily regimen for three years, I guarantee you will be able to compete in the 700km Yukon Arctic Ultra race in Canada." The audience's laughter indicates "Not likely!" The crowd's immediate inner thoughts are the very ones that Tommy overcomes each and every day. Tommy's road to the race in an arctic marathon was long and full of challenges. In 2008, his dream began at Gamania, where he teamed up with CEO Albert Liu and Kevin Lin to win third place in the 650km arctic ultramarathon. However, he

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2017.10.16
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Horrifying Abandoned Site in “Ghost High School”, Edison Song Charms Ruby Chan, Chunibyo Wu Chien-Ho – Internet Reacts: Is “Ghost High School” a Comedy?

Coture’s popular original drama “Ghost High School” is running now, and has exceeded 1.5 million views while ratings climb at exponential speeds. Edison Song hides his good looks and image in the series; he raps, farts, gets diarrhea, rolls his eyes, and completely destroys the persona of “Days We Stared at the Sun II”. The Internet is in disbelief with the transformation and concluded “That is totally Chunibyo”. Wu Chien-Ho also commented on this second collaboration with Song “I didn’t know Edison and I could act like that!” Episode 3 will broadcast at 23:00, and the viewers are looking

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2017.10.16
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Coture Films 1st Ever Original BL Drama “Dark Blue and Moonlight” by Golden Bell Award Winning Writer Wu Luo-Ying

Coture is Taiwan’s largest original content video platform. Its show “Fujin Street - Stories of the Street” has received rave reviews after initial broadcast. Shortly afterwards, Coture’s second original series - the boy’s love (BL) drama “Dark Blue and Moonlight” chose to announce its filming at Gamania Group. The religious ceremony was attended by Coture CEO Homme Tsai, the show’s director Adiamond Lee, the filming crew, and the show’s Golden Bell Award-winning writer Wu Luo-Ying. The up-and-coming actors stood side-by-side in a row like a collection of tall statues that could rival boy band F4! ▲ Coture’s original drama

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2017.10.05
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Return to 2000, Remember the Years We Played Lineage Together!

“Lineage” - if ever there ever was a game that transcends generations, and makes those teenagers who have become adults still reminisce with joy, if ever there was a game you could plunge into a virtual world of unique socioeconomic culture, “dare to attempt what you could only dream”, it would be the one and only online game - “Lineage “. In 2000, Gamania began to distribute NCsoft’s hit online game “Lineage”. Taiwan was still using dial-up Internet at the time, and “Lineage” created a public frenzy for online gaming, and started a brand new chapter of Gamania’s online

Feature VOL. 79
2017.10.01
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Don’t underestimate the youth as superficial!

Taiwan has one of the highest density in scooters among the countries in the world. Major scooter brands in Taiwan are extremely competitive in terms of prices and creative marketing campaigns. Everyone wants to become the top consumer's choice. The scooter market usually target (high school seniors to) college students. First, the target group are pursuing new purchases; second, their first purchase often determine future purchase considerations; finally, brand management must gear towards the youth. Therefore, the mission for the brands is to understand the different demands of various generations of college students. The basic task would be to

Columns On Branding
2017.10.01
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Asia’s Youngest 10-Year-Old Philosopher is a Published Author!

Since ancient times in history, the image of a philosopher is that of a bony, gray-haired, ragged and meager person. However, Nakashima Bao, a child of merely ten years old will completely shatter your stereotypical idea of a philosopher. In 2014, Mr. Takahashi, the Editor-in-Chief of Japanese Publishing Company Sunmark received a message on Facebook. "Hello! I'm nine years old. I didn't go to school, I was home schooled. I look for people I like to teach me!I learn what I enjoy learning, and I prioritize studies that interest me.I am a self learner in the Tokyo University Gifted

Columns Recommendation
2017.10.01
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“Lineage M” Debuts Chinese LOGO! Client game model x mobile game

"Lineage M", the Korean mega gaming company NCSOFT's prime game of the year distributed by Gamania, officially named in Chinese 《天堂M》,  has been launched on the official Taiwan website, with its Chinese LOGO debut on September 5 ▲ "Lineage M" Debuts Chinese LOGO The new mobile game "Lineage M" is a veritable replica of the online game "Lineage". In the spirit of the essence and characteristics of the original game, the Chinese LOGO was designed with the complete brand image of the original online game "Lineage" and an all new character for "M" representing Mobile. It is a new

Events TW
2017.10.01
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Why do corporations need to study UX?

A developer team may consider the introduction of UX research when developing product services, to better meet user demands with a product design based on UX methods. Maybe you have tried a few user experience research, or had an UX designer in your team, but the final product still leaves a lot to be desired. You may then think: If UX studies cannot guarantee a better product, why do we even do it? We know that there are many factors that may influence the product service quality from planning to execution. Those factors include team members, resources, and execution

Columns On UX
2017.10.01
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Hou Guanqun: Emotion Management is Performance Art

Hou Guanqun, our speaker today, will talk about "The Importance of Performance in Speech and Emotion Management". He had learned the performance art Crosstalk(xiangsheng). He had been an actor, a show host, and he had been a two-term Taipei City Counsilor. For Hou, talking is the most important skill in all these jobs. He considers himself a "professional talker", which is why it comes easily to him. A "professional talker" must be able to express demands precisely; and the key lies in the "performance". "To perform is to express a form. It is a means to acquire your demand."

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2017.10.01
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Why did Heineken sponsor the “New York, East River, +Pool”?

This is a meaningful case of brand marketing. "Heineken" has its eyes on the "+Pool" project which "a group of crazy people wants to use non-chemical methods to filter 2.27 million liters of river water per day, and allow New Yorkers to jump into a clean and clear East River to swim once again". Once the number of supporters reach 100,000, Heineken will donate USD $100,000 to make this dream come true. ▲ Imagine what a floating swimming pool would look like on the East River in New York City. Why is it important? If this project is feasible,

Columns On Market Trends
2017.10.01
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“PopKart” introduces brand new model “Golden Paragon 9” ahead of Korea

Gamania recreational racing game "PopKart" will be introducing the brand new racing model - "Golden Paragon 9", to the gamers of Taiwan, Hong Kong, and Macao from September 1 to 15. "Golden Paragon 9" is released in Taiwan, ahead of Korea. This collector's item is designed based on the popular Taiwanese children's game "hoop rolling", and decorated with golden metal, showcasing a unique local Taiwanese style. The game introduces new characters "Qianqian" and "Tuta" with the 90s classic student fashion. Their story of young love is a reminder of those youthful years in school and adds a fresh storyline

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