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Design

《Lineage M》 Releases the Tough New Occupation “Dark Knight” on June 12!

《Lineage M》 Releases the Tough New Occupation “Dark Knight” on June 12!

《Lineage M》, the epoch-making mobile game developed by Korean’s leading gaming official NCSOFT and distributed by Gamania, has held an announcement press conference recently (June 5) for the game’s latest version, the launch of its new occupation “Dark Knight”, as

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《GAMA Gathering》 “When thinking doesn’t lead to decision, I act”- Hong-Chih Kuo

《GAMA Gathering》 “When thinking doesn’t lead to decision, I act”- Hong-Chih Kuo

He is the fourth Taiwanese baseball player to play in Major League Baseball (MLB), and is even the first Taiwanese to hit a homerun in MLB. In the end of the 2018’s game season, he retired from the Chinese Professional

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Gamania Vision –  What will the future Gamania look like?

Gamania Vision – What will the future Gamania look like?

"Kevin Kelly, a technology business predictor, once predicted that in the near future, data transmission will evolve into the "oxygen era," while in the past it was the bronze era and silicon era. It means the overall volume of wireless

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Taiwan’s First Antarctic Expedition – Journey Revealed

Taiwan’s First Antarctic Expedition – Journey Revealed

December 13, 2018 might have been just another normal day for you. You probably couldn't recall what you did that day. But for the Gamania Cheer Up Foundation, it was the day when the unforgettable Antarctic adventure started. Gamania's founder,

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PREV NEXT
2014.08.01
0

Present Your Core Ideas

I’ve been blogged about core ideas, the importance of core ideas and how to create them since I launched this blog last year.  Before I get to the script production, I’d like to share with everyone on “how to present your core ideas” Everyone is either the creator or manager of the games. To explicate your ideas to make the team, clients or your supervisors can understood is called the proposal. The purpose of the proposal is to make people understand what you are trying to say and subsequently identify with you.  There are many ways to raise a

Columns On Ads
2014.08.01
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The greatest and most expected 1st national CSO championship is coming!

The greatest and most expected  1st national CSO championship is coming!  In order to rise the vigor of 《CS Online》 in FPS and attract players. The operation unit in Taiwan especially hosts the first [National CS Online Championship]. The contests are [Formal], [Inter-campus], and [Just for Fun]. 5,248 players and 896 teams are estimated to participate in the contests. There will be 945 intensive games. It will definitely be the greatest and most attractive CS contest in Taiwan ever! The first National Championship not only provides both actual and online matches. The operation unit also grants $1 million as

Events TW
2014.08.01
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Rao, Min-Han, “It is our responsibility to play consciously at work!”

▲Senior Supervisor of R&D department  If game equals fun, the routine of R&D department in Gamania can be called as the process of making fun. However, they are playing professionally and consciously. The senior supervisor of the R&D department, Cookie (Rao, Min-Han) pointed out, “Essentially, although our responsibility is to focus on the games the greatest difference between us and the players is that we are playing consciously. While most players are luckier than us (laugh), because they can simply enjoy the fun of games.” Building a Fun Theme Park The so called “play consciously,” Cookie suggested means the

Feature VOL. 35
2014.08.01
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The “It” Field in Design: User Experience

What is User Experience?    We often here friends saying, “This thing is rad!” or “Feeling awesome!” to describe their positive feelings after experiencing something. This process where they interact with people or things are what we called User Experience (UX). To elaborate further, user experience is based on the user-centric idea, emphasizing on the application and aesthetic value of the product or software, including subjective impression, functions, usability, information etc. These factors relate to one another and cannot be separated and the whole thing comes into form the user experience. User experience is subjective and psychologicalal feeling that

Columns On UX
2014.08.01
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China 2011 Spring Banquet—“A Beast on the Prowl; Turning the Tide Around”

GCN hosted its very own Spring Banquet on February 25th 2011. This year’s banquet was unprecedented, participants wise, or content wise. GCN also had the most VIPs, in addition to CEO Albert and BU/SU heads of GHQ, 臺灣區營運長V哥, COO of GTW, Vincent Chuang, COO of Alibangbang Barron Lo, and COO of RedGate, Jacky also came to Shanghai. The event was mesmerizing and marvelous, in addition to exciting games and shows prepared by the organizing committee, all the supervisors of GCN also prepared stellar performances to show their appreciation for Gamanians’ hard work and encourage everyone to keep up with

CN Events VOL. 34
2014.08.01
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Weylen Tseng: Work and Play Have all Mixed Up Together!

▲Creative Center-Concept Design   Prior to joining Gamania, Weylen worked for Disney Australia for 6 years and after he came back to Taiwan he worked two years as a animation designer. However, he wanted to try new things. Since doing miniature models is one of his fondest hobbies so he mentioned to his supervisor in 2003 that he wanted to do just that. Since then, Weylen’s transformed from doing graphic design to 3D model making. The flat-out world he initially perceived has gradually turned into a tangible 3 dimensional world.      When hobbies turn to work   Weylen

Feature
2014.08.01
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GT5 AD’s Virtual and Reality Integrated Commercial

Internet has already become one of the indispensible marketing tools in modern brand campaign. Official websites can be used to promote the business idea or launching of new products. Internet as a major communication tool has become a trend for years while the current trend is to combine virtual and real world. Some are moving from reality to virtual world and some are doing it the other way around. No matter what kind of method is used, the purpose is to build a deeper interactive relationship with the consumers. Now we will introduce some of these integration examples.  

Columns On Market Trends
2014.08.01
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Wan-Yi, Fou, “To play is to create greater work energy!”

▲Deputy-Manager of Division 1, Game Operation Department GTW   If you know even just a little bit about Gamanian, you’d probably know why operation units in GTW are the craziest among all the departments. Why it that? Is it because they’re usually stressful? The deputy manager of division 1, operation department, Wan-Yi, Fou doesn’t think so (Although it is a fact). She told G!Voice that, “Playing hard is to bring grater work energy.”   When asked about her view about work and play, she said, “Work Hard and Play Harder.”     Fervency Brings one a Sense of Achievement

Feature
2014.08.01
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Alessi’s Designer Water Boiler: A Beautiful Day Starts with Bird Whistle

Design critic, Donald Norman once said, “A product that has good functions is important; a product that is easy to learn and use is also important. However, what’s more important is that the product has to make people feel a sense of pleasure.” The Alessi water boiler with bird whistle designed by American architect, Michael Graves is the best example of that.   Alessi’s design has always been fond by many, it can be attributed to two reasons, 1. the much praised Italian craftsmanship and 2. the design concept, “look for fun stuff in life.”  This water boiler with

Columns On Branding
2014.08.01
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Jaime Hayón X Maru-Waka—When East Meets West

If Maru-Waka didn’t get Jaime Hayón to do cross-over collaboration, I think we wouldn’t have even heard of the name, “Maru-Waka”, not to mention knowing the spirit and culture behind “Choemon-gama” the traditional ceramics kiln that has more than 130 years of history. What I’m trying to say is, “celebrity-effect” and “cross-over collaboration” still work like a charm to this day, especially when you can not only bring in free media report but create new spark in the product. Then that’s really a heck of investment!  The collaboration took place during the Tokyo Design Week in 2009. The president

Columns On Branding
2014.08.01
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Make the Year of Hare Pop: Creative Porcelain Painting Show

Make the Year of Hare Pop: Creative Porcelain Painting Show GCN held a creative porcelain painting show in June 2011 to encourage fellow Gamanians to be creative, inspiring and innovative. This year the show went with the theme of the Chinese lunar year—the Year of Hare. The activity lasted a month, each department must work as a team to finish 4-5 rabbit/hare figurines. At the end of the activity, each staff would choose the most creative work. The prizes include restaurant vouchers, travel cards, tickets to amusement parks etc.  At the beginning of the activity, each department was given

CN Events
2014.08.01
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How do people look at Gamanians’ play and work?

Gamania is known for its unique play style and work philosophy. How do other people look at Gamanians’ “Work hard, play hard” lifestyle?    ▲Ping Huang Liao, CEO of Outward Bound Taiwan     Speaking of how Gamania does the work, “High air descending—an educational training that challenges the extreme”   Not many local enterprises would think of doing team building through educational trainings. From arranging training courses for Gamania, I found out that their content seems to be more creative and challenging than average enterprises, such as doing high air (16m) descending from the top of Parkview Hotel,

Feature VOL. 35
2014.08.01
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Consumer/Target/Player

Marketing people care about consumers’ purchase decision, therefore they evaluate and speculate their strategy upon key factors such as lifestyle, personality and environment, whether to use Facebook to create the hype or have celebrity to do the endorsement.    And the product people care about who their consumers are. Who are the products for and how to use it?    Target consumers are the ones we need to communicate with and they’re the ones who play our games. Today, I’d like to talk about how we define our target.    I often ask our R&D team, “Who are our

Columns On Ads
2014.08.01
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UI, what does it have to do with me?

In the information era of high mobility, people demand not only convenience of information accessibility but also its availability, for example, you may download any application you want on your phone or take an interesting picture and upload the photo to Facebook to share with your friends. When we enjoy the convenience and information that technology brings through any device, we do it through “UI”.   What is UI(User Interface)? Actually UI is all around us, any interface that assists the interaction between a person and an item or between people is considered an UI, which includes icons, signs, sounds and

Columns On UX
2014.08.01
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How do virtual characters stay immortal? Just take a look at Barbie!

Barbie, a plastic doll without life, not only sold billion worldwide and live the legend for over half a century! From flight attendant, doctor, rock n roller, Barbie always stays on the front-line of fashion. She has thrown on numerous outfits, broken up and made up with boyfriend, Kenny countless times. Rumors about their relationship remains a mystery, her life story far more exciting and enticing than the people who own her. All of this attributed to her manufacturer, Mattel, the company that continuously create values for its product through stories.  Mattel not only infused life into its product,

Columns On Market Trends
2014.08.01
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Soul Captor’s Close Beta Test Fired up on Facebook—Create Your Very Own Comic Strips of the Lovely Soul Character

Created by Gamania’s subsidiary, Seedo Digital Co., Soul Captor the fantasy 3D online game made its tribute launch in Hong Kong! The close beta test (CB) fired up in May and the public test soon follows. The initial CB test came out on Facebook and the campaign was done in the form of comics. The adorable and funny characters were well-received, especially the “Create Your Very Own Comic Strips of the Lovely Soul Character” campaign which prompted much creativity and feverous discussion online. After the campaign ended, there were total of 20 players who received the extremely rare Cowboy

Events HK
2014.08.01
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2011 Gamania Summer School: Activate the Courage to Dream!

Since Gamania Cheer Up Foundation was established in 2008, they have encouraged teenagers in Taiwan to pursue dreams and be themselves. In the summer of 2011, the foundation announced the theme for this year’s summer school, Courage. The foundation will also expand on the “Courage Based Educational Training Program”, assisting participated college students to cultivate team spirits, challenge themselves, and further develop and make full use of this positive energy in the future!     Activate the “Courage Education”– Training 100 Teenage Volunteers   The Gamania Cheer Up Foundation administrated a survey to understand the courage of dream chasing

Events TW
2014.07.31
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Super Workplace Organization Methods 3: Workplace Efficiency Expert – Ken

▲GTW-GOBU2-Ken Tang   Little Tip: Learn to categorize; be on the same side as your boss; know what your boss wants.  Recommended Books: What Got You Here Won’t Get You There, The 7Habits og Highly Effective People     Different Tasks Have Different Levels of Priority   Do you often feel that you don’t have enough time? Or, that you have a lot of work that you cannot finish in time? Ken, the Director of Gamania’s Second Operations Division, provides us with some of his secrets for easily completing his tasks at work and leaving enough free time to

Feature
2014.07.31
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Super Workplace Organization Methods 4: Workplace Networking Expert – Connie

▲GHQ-CSO-Connie Ma   Little Tip: Form as many relationships as possible; update frequently; resources are all around us.   Connie often travels to various places around the globe. She represents the company in negotiations, the signing of contracts, and understanding subsidiary companies’ operations, and, she is also responsible for the licensing of games. As the Director of the Global Marketing and Development Division, Connie’s professional networks are like the transportation infrastructure of an advanced modern city – not only extending in all directions, but also easily accessible and readily available.     Ready at Any Time, Available within an

Feature
2014.07.31
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Super Workplace Organization Methods – Side Story: Healthy Living Expert – Jason

▲GTW-IS-Jason Lin   Little Tip: Good health can be achieved by exercising just 15 minutes every day Recommended Books: The Men’s Health Big Book of Exercises Gamanians, in addition to working hard at work, have you remembered to take care of your own health as well? All Gamanians know about the gym on the second floor of Gamania Headquarters, but only a few people ever go and take advantage of it. To encourage Gamanians to exercise more, in October of last year Gamania hired Jason (林笈申) to come to Gamania and work as the dedicated exercise trainer for Gamanians

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