The marketing of product features and quality is now old-school. The challenge for marketing now is creating a brand that touches the heart by capturing the customer experience and emotions. "Experiential marketing" is a brand manipulation technique that emphasizes customer experience. Its top practitioners include COCA COLA and IKEA, and of course, Disney. COCA COLA came up with vending machines that can only be used by forming a human pyramid; or having to align two caps in order to open the coke bottle; IKEA's real-world showrooms and online catalog app; and then you have Disney and Disney Land where

G!VOICE Recommends If asked to name an artist of the Renaissance, then Da Vince immediately comes to mind! His many masterpieces included the Mona Lisa, The Last Supper and The Vitruvian Man. The detective novel The Da Vinci Code also ignited the popular imagination. Da Vince was not just an artist. His research into many fields such as dissection, sculpting, architecture and engineering all left a deep and abiding influence on future generations. "The Face of Leonardo: Images of a Genius" introduces 55 drawings by Da Vinci for the first time and reveals the face of this genius! Contents

Gamania's leisure racing game Kart Rider has now introduced the "LTE Mode" with speedometer-busting straight-line speeds for a limited time until April 10. There is no need to drift or power up, simply step on the accelerator and make clever of the speed-up devices on the track and overtake your opponents. The 30-sec ultra-fast races will offer the thrill of speed like never before.  All New "LTE Mode"! Experience the Thrill of Busting the Speedometer For a limited time from now until April 10, the "LTE Mode" will offer straight-line drag races with no need for drifting that lasts

If someone ask you out of the blue: which 8 countries formed Eight-National Alliance intervened in China? How many could you still recount after so many years since graduation? Even though we’ve been long parted from our student era, I believe many people could still answer it correctly in an lightening speed: Russia, Germany, France, U.S, Japan, Austria, Italy and U.K. And we have our great history teacher to thank, for he/she ‘reorganize information’ for us using ‘verbal association’ Let’s try the following order to review Eight-National AllianceRussia, Germany, France, U.S, Japan, Austria, Italy, U.KIf you’re hungry, stew an

As is the tradition each year, GTW especially hosted the 2015 Gamanian Casino event for Chinese New Year so that Gamanians could try their luck for 2015 while sharing in the auspice. The Chinese New Year atmosphere permeated the Gamanian Casino venue as GTW CEO Marco generously distributed red envelopes, meal coupons, and bingo coupons! Then, everyone exchanged meal coupons for tokens and wagered them at a variety of different tables including blackjack, showdown, dice games and more! To make this year’s Chinese New Year especially festive, the organizer organized a spiritual spread too! Buddhist chants played next door

A popular Japanese mobile game represented by Gamania, Dragon Poker, has launched a brand new Chinese style dungeon named the Saint of Rapid Fists. The martial arts master Chen Ziyuan challenges the player, along with a group of his best disciples. Players who successfully pass Master Chen’s trial will have the chance to win Master Ziyuan’s New Year’s Red Envelope to be redeemed for deluxe dragonstone rewards. Players can also purchase Master Ziyuan’s weapons with dragon gold. We welcome new players to the fun and exciting game of Dragon Poker. More agility-based characters are being introduced to the game,

Starting February 9th, Gamania’s first person shooter, Counter-Strike Online launched the first Ultimate Gore update. This update includes all new ways to play zombie mode, where zombie numbers and health points are higher than ever. One-second invincibility is also introduced with this update, giving players one second of invincibility when they make the transition from human to zombie, dealing enemies an unexpected fata strike. To celebrate the beginning of 2015, a new weapon is also available now, the Thanatos-7. It will be the first to shatter the battlefield as it shoots out slicing blades across the enemy for blade

With its 10th anniversary approaching, Mabinogi, one of Gamania’s popular online games, is about to launch the new Iria II saga. From now until March 14th, players will play as the main characters of each episode each Saturday at 8 pm as they gradually complete Mabinogi’s all new storyline missions. Widely popular Zero hero characters such as Treasure Hunter, Master Chef, Professor J, Diva, and Merlin will embark on a series of brilliant adventures alongside characters from Iria I. They will jointly unveil the exciting content of Iria II alongside players. ▲As Mabinogi’s 10th anniversary approaches, an all-new storyline was introduced

The second defiant other world walker was revealed for one of Gamania’s most exciting MMORPGs, Elsword, on February 11th. The Queen of Blood, Elesis, now has a new class, the Dark Knight. After discovering Wally’s evil deeds and oppression of local residents, Elesis becomes determined to carry out justice in her own way, as she becomes a Dark Knight walking in darkness to defeat villains. ▲The Queen of Blood, Elesis’ new class, Dark Knight, has officially arrived in Elsword Elesis transforms into the new Dark Knight class, redefining justice The Queen of Blood, Elesis, is a hotheaded girl who

The popular sci-fi blockbuster Phantasy Star Online 2 (PSO2) developed by SEGA Japan and distributed by Gamania has officially launched a new storyline, Code: Episode 2. Players will visit the new coast region of the water planet Uopal where various large oceanid D-arkers like Bal Rodos and Orgbran hide amongst the beach resort-like scenery. ARKS explorders and the D-arkers will surely engage in some challenging battles! In addition, players can enjoy the much anticipated braver class and duman race during their brilliant new adventures. The New Year’s Luck Festival marks the beginning of 2015. ARKS explorers can change into

After six years, a much-anticipated update appears. The classic Gamanian game which has dominated the Taiwanese market for 15 years, Lineage, launched its all new Fearless Battlesoul update on February 21st, officially introducing an 8th class: the warrior. With powerful damage output and the highest HP growth of all classes, the warrior class can wield two single-handed class weapons at once, making it the first Lineage class to dual wield axes. At the same time, a new solo dungeon is now available, Lair of Valakas. Players will battle one of three major bosses, which randomly appear: Ifrit, Phoenix, or

On the chilly night of February 6th, cheers and loud music emanated from the National Taiwan University Sports Center. It was not a concert by a famous musical group, but Gamania’s annual year-end banquet, the Gisco Night! Classic disco looks, like afros, sequin dresses, schoolgirls, miniskirts, hip hop dancers at the Gisco Party revealed that all Gamanians went full out when dressing up for this party! Gisco Party dance off! Since it was Gisco Night, there was no doubt that some brilliant dance performances would take place. The dance club opened up again with a sexy performance this year,

The cold, wet weather seemed affected by Gamanians’ enthusiasm, as the sun appeared once more! On Gamania’s first day back to work, February 24th, 2015, Gamanians gathered on the rooftop to pray for a good year! Basking in the warm winter sun, the crackle of firecrackers pierced the sky and marked the beginning to a brilliant new year! In addition to the group prayer, Albert’s thoughtful red envelopes were also part of the back to work festivities. The red envelopes abolished all signs of the post vacation blues and filled all of Gamania with the drive to conquer 2015!

After six years, the classic Gamanian online game Lineage is launching a new class, the warrior. A Blood Pledge Battle Recruitment event was hosted at Shin Kong Mitsukoshi’s Taipei Station plaza, where more than 200 excited players showed up. Gamania Taiwan’s deputy COO Santana Lin joined Nadou, Lineage’s new warrior class spokesperson, to remind players to roll up their sleeves for charity. After the brand new warrior class was officially launched, Lineage reached a high of having 180,000 players online at the same time as players rushed to experience the warrior’s impressive damage output, highest HP value of all

Gamania's ultra-popular Maple Story game is officially celebrating its 10th anniversary in Taiwan this year. The brand new Shining Star update launched on January 28th, bringing the initial carefree gameplay which players once experienced back. Players will enter the Star World where they can interact with other players online through interactive competitions, mini games, and more. The experience gained will be accumulated in the brand new mileage system, which allows players to redeem it directly for some items in the cash shop. This is an update for players to rekindle the touching experience of their initial carefree gameplay. ▲The Shining

When I first saw this video, I thought, "You can't be serious!" But when I saw the same reaction from every person in the video, I became a believer. My curiosity was piqued however. "Why emphasize the extreme speed of an electric car that is supposed to be all about being green?" The video that made me believer was a third-person video of test drives during the "Insane Mode" of Tesla's new Model S P85D. As the name suggests, the car went from 0 to 96 km/h an hour in an insane 3.2 seconds! 3.2 seconds might sound rather

Starting January 20th, Gamania’s first person shooter, Counter-Strike Online (CS Online) unfolds the second chapter of a ruthless world of slaughter with an all-new zombie scenario mode: Zombie Case File. Players will be able to experience the thrill and horror of single player mode through researcher Mariko’s survival report. New types of zombies emerging after the disaster have honed their sense of hearing. Any sound within a certain radius will attract a horde of zombies out for blood. Also available for a limited time is the RPG-7 weapon with devastating damage. Players can equip this fortified, multipurpose weapon in

Adam Garone founded Movember, a charity brand from Australia, in 2003. At first, he came up with the idea to combine a moustache growing movement with a men’s health issue in order to bring moustaches back in style. As the pink ribbon event for breast cancer prevention takes place in October, Garone felt that November was the best opportunity to extend the topic of health from women to men. Thus, he combined moustache and November into the word Movember and founded the Movember event to grow moustaches in November to raise funds. 12 years later, Movember has become the

To most people, the workplace is a very serious place. At Gamania, Gamanians are 100% serious when they work but they also manage to retain their own distinctive character in order to work and play at their own pace. "Love to Play" is in the Gamanian DNA. The boundless energies that sustain this philosophy well from a willingness to explore and a zest for life.  Gamanians' Hidden Talents An engineer who becomes a guitar teacher after work; a strait-laced legal affairs person who is a street dancing enthusiast; the figure-collecting otaku who loves the great outdoors… Gamanians talents are

Gamania officially turns 20 this year. Has everyone noticed how Gamania has become more mature and more willing to challenge the limits of work and fun? From its start in games to the recent call to become a flagship Internet company, such a transformation is the "New Gamania" created by all Gamanians together. 2015 is a milestone that Gamanians can feel proud of and it is the year when the new Gamania will take on new challenges. G!VOICE has therefore interviewed veteran and new Gamanians to see what they think about the New Gamania. They were also asked to