圖片來源：http://postcardsfromwildwood.wordpress.com/2012/07/14/olympic-flame-on-the-isle-of-wight/ Home education has taught us since we were kids that carbonated drinks are detrimental to our health. In recently years, Coca Cola extended the most fundamental health problem to the issue of environmental protection. Each year the amount of empty bottles causes significant impact to our environment. Few years ago, Coca Cola’s factory in India overdrew underground water which led to land subsidence. As a leading beverage brand in the world, Coca Cola is facing environmental issue caused by consumption. How did it once again become a winning brand in the face of negative new coverage and adverse

G!VOICE Recommend: “In 1984, the rock band, Anvil joined the to-be-mega-bands such as Bon Jovi and Whitesnake for world tour and enjoyed the glory on stage. Back then, their music even influenced Slash, the former guitar player of Guns N’ Roses and Lars Ulrich, from Metallica. Such influential bank should have made it in the music scene, right? But in real life, you need have the right people at the right time and at the right place. Anvil had some rough time in luck which caused them their deserved fame at crucial juncture. Time flew by and now thirty

Source of picture: http://www.getintunestupid.com/tag/madden-nfl-13   The was a movie called Any Given Sunday, directed by Oliver Stone and the lead actor was Al Pacino. The movie was about the fame, money, rights, conviction and honor between the victory and defeat in the professional football world. What kind of choice would you make? What do you believe in? There were a lot of ‘lecture’ segments such as negotiation, pep talks before the game and persuasion etc.  The trailer for the game, Madden NFL 13 adopted the same feature. Ray Lewis’s emotional and gung-ho performance, his talk with himself, and to

Before I get into the subject, I’d like to begin with a slogan from Nokia’s commercial, “Hunan Technology”. Through the design of emotion, a life-less product is given a friendly feeling, no longer a cold product or webpage. In fact, in the process of design, it does not always come from a brand new concept, on the contrary, we seek for something that is already rooted in people’s subconsciousness. I believe no one has ever taken a serious look at the footer on the webpage. Footer design is the most easily ignored or underestimated part of the webpage design.

▲（Source of picture：http://www.psdgraphics.com/backgrounds/bulls-eye-target） More and more people asked me recently, “For brand owners, what exactly is brand marketing in the digital age?” The traditional marketing relies on T.V, newspapers, magazines, radio broadcastings or outdoor billboards so if we get our heads around the features of these media, we could market everything with flying color. However, in these past few years, these old tricks don’t work the same magic anymore.  Due to the rise of social networks in recent years, from blog, YouTube, twitter to Facebook and Pinterest, new media appear in alarming rate. These new marketing tools have their

“The smell of a freshly printed book is the best smell in the world”                                                                                                              ─Karl Lagerfeld   Do you still remember the smell of a book? After the e-publication became popular, the scent of books has gradually been forgotten. If you’re an avid lover of

（ Source of picture：http://www.casaoito.net/coca-cola-security-cameras） We tend to have preconceived images or stereotypes towards certain things, such as associating a tattooed person with drug use, a guy dyeing hair blonde as delinquent, a strong muscular man must be meat-lover, girls must love playing with dolls or guys will inevitably cheat etc. (please scrap the last one). Stereotypes are generally negative perceptions. What is your impression of surveillance/security camera? Monitoring, stalking, uncomfortable, violence-related, insecure…?  This Coca-Cola commercial from Latin America turned the usually negatively-associated-surveillance camera into a happiness catcher that capture every second of moving moment about bliss, love, peace and friendship.

Remember the 3.11 Earthquake in Japan 2 years ago? That was the first time the impact of such disasters really hit me by “witnessing” it with my own eyes. (A few colleagues and I hung around the TV all afternoon watching live broadcast. We were in awe of nature’s cruelty, and and the same time, impressed with how fast the Japanese new reporters were able to get there.) It was unreal, almost as if watching a movie. Before this, there has not been an occasion where the actual happening of a natural disaster is fed to viewers live. It

The new private hospital in Villeneuve d’Ascq in northern France is a hospital like one you’ve never seen before. Who said a health institute had to be all solemn and impersonal?  On the contrary, this hospital was carefully designed for the patients to feel at ease in a relaxing environment. The project was led by Jean-Philippe Pargade, one of the top architects and urban planners in France. Besides inserting chic, modern elements into the building structure, it aims to improve the community’s medical quality. The hospital in Villeneuve d’Ascq covers an area renovated from uncultivated farmland in the new

  G!VOICE Introduces: “So this is what life is about! It is always years later when we realize what we were going through at a certain period of our lives. Over the years, we often look back and wonder about, or even regret, the decisions that we made. But who said life was easy in the first place? !  This philosophy applies to all of us. Even for Hsiao Yeh, who has been pondering over this for quite some time! Hsiao Yeh’s book, titled Things I Look Back On, is a reflection of his past 60 years, and is

The clip starts with 2 parachuters landing in a line of fire in the jungle. They trek to a gloomy castle where they have to pay for a pass. . . .The fee can be either gold, cash, or gems. The troopers toss 2 coins, take off their gear, and enter into a fantasy world, where people from completely different eras gather at the bar. After doing a double take, hey! Aren’t these heroes from different games? Each hero rants out his or her code of honor, but for who? ? ? For who, exactly? ? ? Not for

These few days (May 5) there have been a advertisement being widely shared on Facebook. The content is a picture of a whole family. The dad looks handsome and the mom pretty, however, the kids didn’t seem to get the ‘good’ genes and look quite ‘plain’. These three kids look like they’re ‘produced’ from the same ‘models’ and the same ‘factory’  and you wonder how on earth happened? Then you saw the tagline reads “The only thing you need to worry about is how to explain to your kids”, you had a sudden realization.  This is an advertisement from

Mother’s day is around the corner, as the official partner of 2012 London Olympics, P&G (Procter & Gamble) released a commercial about mothers. The commercial begins with mothers’ gently wake up their children in bed in early morning, prepare breakfasts, send their kids off to school and accompany them through every stage of learning. These children eventually become the rising athlete stars in the Olympic Games. The commercial tells the public that these athletes have great mothers to support them and their successes are the pride of their mothers. Lastly, P&G comes up with the line, “The hardest job

  Here is a brand that stands for the everyman, generated from the notion of being “cooperative”. The chain store The People’s Supermarket (TPS) in the UK opened in 2012 with the slogan, “For the people, by the people”. Their aim is to provide the local community with good quality food that comes from local producers sold “back” at a fair price to local residents. Sticking to the principle of “For the people, by the people”, TPS also allows the entire staff to participate in the management of the supermarket as a collective community. Members that contribute 4 hours

G! VOICE Introduces: Adapted from a true story based on the life of legendary mathematician John Nash. Although being a academic prodigy, he had an intense personality and was socially awkward to say the least. However, it was determined that his original theories was the key to it all. His works overthrew Adam Smith's homo economicus theory that dominated for 150 years, and was offered a position in MIT. Soon he was invited to cooperate with a mysterious secret intelligence that needed his help to crack encrypted telecommunication... He fell in love with one of his students, Alicia, and

Our everyday life is filled with all kinds of signs. They transcend ethnicity, languages and nations. Through the design of icons and signs we could illustrate people, things and items to swiftly and effectively identify and communicate with one another. Semiotics is a field of study on signs, symbols and the interpretation of their use. It mainly investigates how signs can be understood by people more easily.  Why should UI icon be simplified to signs?  The picture on the far left is an actual picture of a person’s face, on the far right is a conceptual face expressed through

Picture this. You are sitting on a beige sofa in a roomy cafe on a sunny afternoon. Vines spiral across the panes, and sassy jazz music is tingling in the air. Chic people around you are conversing in a light, happy manner. Suddenly the pager hums softly in your hand. You get up, go to the counter and collect your coffee. The staff member does not holler out: “Mr./Ms. X, your coffee is ready!” And there is also no risk of accidentally snatching someone else’s order. That little pager, that sometimes makes you jump when it goes off, is

G!VOICE Recommend:  “’Nānā’ is the common language in Kamusari village, which means slowing things down. It is a village isolated from the world and the villagers live a sustainable living with the Nature. The main character is an urban youngster who does not have any direction or goal for the future. After he arrived in the village, he learned to cherish the forest and the importance of respecting nature. He learned that life is like climbing trees, you can only look upwards, not downwards. He gradually found his way living in the woods. This is a book that makes