What would you do, if Taiwan’s tourism is handed down to ordinary people like you and me? You’re thinking, a country’s tourism affect many people’s livelihoods. Such significant task should go through the authority so that it could be packaged nicely and consistently. How could it be left to ordinary civilians, who may do a botched job?    Sweden thinks otherwise. Swedish Tourism Board initiated a campaign, “Curator of Sweden”. The Board thinks that “A country is constituted by people! There is no single channel that could claim to be the sole representative of whole Sweden and therefore, rather

圖片來源：http://postcardsfromwildwood.wordpress.com/2012/07/14/olympic-flame-on-the-isle-of-wight/ Home education has taught us since we were kids that carbonated drinks are detrimental to our health. In recently years, Coca Cola extended the most fundamental health problem to the issue of environmental protection. Each year the amount of empty bottles causes significant impact to our environment. Few years ago, Coca Cola’s factory in India overdrew underground water which led to land subsidence. As a leading beverage brand in the world, Coca Cola is facing environmental issue caused by consumption. How did it once again become a winning brand in the face of negative new coverage and adverse

G!VOICE Recommend: “In 1984, the rock band, Anvil joined the to-be-mega-bands such as Bon Jovi and Whitesnake for world tour and enjoyed the glory on stage. Back then, their music even influenced Slash, the former guitar player of Guns N’ Roses and Lars Ulrich, from Metallica. Such influential bank should have made it in the music scene, right? But in real life, you need have the right people at the right time and at the right place. Anvil had some rough time in luck which caused them their deserved fame at crucial juncture. Time flew by and now thirty

Source of picture: http://www.getintunestupid.com/tag/madden-nfl-13   The was a movie called Any Given Sunday, directed by Oliver Stone and the lead actor was Al Pacino. The movie was about the fame, money, rights, conviction and honor between the victory and defeat in the professional football world. What kind of choice would you make? What do you believe in? There were a lot of ‘lecture’ segments such as negotiation, pep talks before the game and persuasion etc.  The trailer for the game, Madden NFL 13 adopted the same feature. Ray Lewis’s emotional and gung-ho performance, his talk with himself, and to

The new private hospital in Villeneuve d’Ascq in northern France is a hospital like one you’ve never seen before. Who said a health institute had to be all solemn and impersonal?  On the contrary, this hospital was carefully designed for the patients to feel at ease in a relaxing environment. The project was led by Jean-Philippe Pargade, one of the top architects and urban planners in France. Besides inserting chic, modern elements into the building structure, it aims to improve the community’s medical quality. The hospital in Villeneuve d’Ascq covers an area renovated from uncultivated farmland in the new

  G!VOICE Introduces: “So this is what life is about! It is always years later when we realize what we were going through at a certain period of our lives. Over the years, we often look back and wonder about, or even regret, the decisions that we made. But who said life was easy in the first place? !  This philosophy applies to all of us. Even for Hsiao Yeh, who has been pondering over this for quite some time! Hsiao Yeh’s book, titled Things I Look Back On, is a reflection of his past 60 years, and is

The clip starts with 2 parachuters landing in a line of fire in the jungle. They trek to a gloomy castle where they have to pay for a pass. . . .The fee can be either gold, cash, or gems. The troopers toss 2 coins, take off their gear, and enter into a fantasy world, where people from completely different eras gather at the bar. After doing a double take, hey! Aren’t these heroes from different games? Each hero rants out his or her code of honor, but for who? ? ? For who, exactly? ? ? Not for

▲（Source of picture：http://www.psdgraphics.com/backgrounds/bulls-eye-target） More and more people asked me recently, “For brand owners, what exactly is brand marketing in the digital age?” The traditional marketing relies on T.V, newspapers, magazines, radio broadcastings or outdoor billboards so if we get our heads around the features of these media, we could market everything with flying color. However, in these past few years, these old tricks don’t work the same magic anymore.  Due to the rise of social networks in recent years, from blog, YouTube, twitter to Facebook and Pinterest, new media appear in alarming rate. These new marketing tools have their

“The smell of a freshly printed book is the best smell in the world”                                                                                                              ─Karl Lagerfeld   Do you still remember the smell of a book? After the e-publication became popular, the scent of books has gradually been forgotten. If you’re an avid lover of

（ Source of picture：http://www.casaoito.net/coca-cola-security-cameras） We tend to have preconceived images or stereotypes towards certain things, such as associating a tattooed person with drug use, a guy dyeing hair blonde as delinquent, a strong muscular man must be meat-lover, girls must love playing with dolls or guys will inevitably cheat etc. (please scrap the last one). Stereotypes are generally negative perceptions. What is your impression of surveillance/security camera? Monitoring, stalking, uncomfortable, violence-related, insecure…?  This Coca-Cola commercial from Latin America turned the usually negatively-associated-surveillance camera into a happiness catcher that capture every second of moving moment about bliss, love, peace and friendship.

Remember the 3.11 Earthquake in Japan 2 years ago? That was the first time the impact of such disasters really hit me by “witnessing” it with my own eyes. (A few colleagues and I hung around the TV all afternoon watching live broadcast. We were in awe of nature’s cruelty, and and the same time, impressed with how fast the Japanese new reporters were able to get there.) It was unreal, almost as if watching a movie. Before this, there has not been an occasion where the actual happening of a natural disaster is fed to viewers live. It

What kind of image would a liquor merchandise want to give its consumers? Heineken puts down its competitors by visualizing its slogan: “Refreshes the parts other beers cannot reach”; while Hennessy plays on being the favorite among hip and elegant yuppies. My encounter with Johnnie Walker, though, goes back to almost a decade ago...   It was the time when Harvey Keitel was the face of Johnnie Walker, the whole world recognized it as the famous drink from the “Keep Walking” campaign. In Taiwan it’s the same story. From the “KEEP WALKING Fund” project to the inspirational Tommy Chen

    G-Voice Recommendation:    This is a film by Darren Aronofsky who directed the critically acclaimed Black Swan (2000). If you consider Trainspotting as a brilliant film on drugs, addiction and the critique on modernity, Requiem for a Dream would be ever more appealing to your taste. Although the film is full of images of using drugs, and considered banned for such reason, the atmosphere created in Dream is a sound warning rather than an appraisal of any kind.    One of the films technique is using rapid cuts to parallel the emotion drug addicts are going through.

Legendary Performances: The White Lie   Why is it that those who appear in commercials are always compelled to exaggerate their reactions? Why do food products always look much more tastier on television? ? ? Is this a dishonesty scam, or just an artistic portrayal that allows imagination? We must start from the story of production assistants. . . . . .    When I was working as an film producer’s assistant, the director had looked at me with hope and excitement and exclaimed: “Bruce, that chicken patty needs to burst with juice and flavor the moment it is

  When was the last time you came across an online ad?  Yesterday? Last week? Last month? Or maybe never?    It is an proved fact that consumers are even less convinced by the advertisements they see. According to the following research: Only 14% view commercials as trustworthy, yet 78% take in a friend’s or any online reviewer’s opinion as a reliable source. Consumers are now smart enough to look past the fancy packaging of a product, hence the birth of “embedded marketing” and other promoting strategies as such. On the web, a new form of media is also

  Christmas is coming, and everyone is wondering what special gifts are in store for them! Christmas presents can be ever more special if you can create one yourself! The user-experience center hosted an “X’mas Design Thinking” event in December 2011 that allowed its participants to design a Christmas-themed APP on their on accord. The following demonstrates how we play with the concept of “Design Thinking”.      1. Let’s role play! The Designer & The Recipient Role playing is a good way to create interaction and detect problems in an efficient manner. 2 two are paired together with

These few days (May 5) there have been a advertisement being widely shared on Facebook. The content is a picture of a whole family. The dad looks handsome and the mom pretty, however, the kids didn’t seem to get the ‘good’ genes and look quite ‘plain’. These three kids look like they’re ‘produced’ from the same ‘models’ and the same ‘factory’  and you wonder how on earth happened? Then you saw the tagline reads “The only thing you need to worry about is how to explain to your kids”, you had a sudden realization.  This is an advertisement from

Mother’s day is around the corner, as the official partner of 2012 London Olympics, P&G (Procter & Gamble) released a commercial about mothers. The commercial begins with mothers’ gently wake up their children in bed in early morning, prepare breakfasts, send their kids off to school and accompany them through every stage of learning. These children eventually become the rising athlete stars in the Olympic Games. The commercial tells the public that these athletes have great mothers to support them and their successes are the pride of their mothers. Lastly, P&G comes up with the line, “The hardest job