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The Secret Trick in the Advertising Industry

The Secret Trick in the Advertising Industry

▲ The close-out report of Cannes Creative Lions 2018 Today, I would like to recommend a book, a book that is a shared secret in the advertising industry - "The close-out report of Cannes Creative Lions 2018".  It is written

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When the Trend News Breaks, Should Social Media Follow or Not?

When the Trend News Breaks, Should Social Media Follow or Not?

Social media topics replace and alternate each other at a rapid speed. Traditional TV commercials was used to be broadcasting for a year, and one version of digital banners can be resized into hundreds of different versions that could be

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[Book Excerpt] A.I. Superpowers Dr. Lee Kai-Fu’s Deep Analysis of Ten-Year A.I. Future Trend

[Book Excerpt] A.I. Superpowers Dr. Lee Kai-Fu’s Deep Analysis of Ten-Year A.I. Future Trend

▲ A.I. Superpowers Artificial intelligence has been the hot topic in recent years. The interactions between Iron Man Tony Stark and A.I. computer "J.A.R.V.I.S." are amazing, and could that ever happen in the near future? Can human beings be released

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《Cross Gate M》 Jun 25 Official Online Release in HK, Macau,and Taiwan!

《Cross Gate M》 Jun 25 Official Online Release in HK, Macau,and Taiwan!

It  was announced today (June 20) that the MMORPG mobile game 《Cross Gate M》, crafted by Japanese gaming giant SQUARE ENIX and distributed by Gamania, is to be officially released in Hong Kong, Macau, and Taiwan on Google Play and

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2015.03.13
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All New 2015 Game Experience! First Ultimate Gore Update Revealed

Starting February 9th, Gamania’s first person shooter, Counter-Strike Online launched the first Ultimate Gore update. This update includes all new ways to play zombie mode, where zombie numbers and health points are higher than ever. One-second invincibility is also introduced with this update, giving players one second of invincibility when they make the transition from human to zombie, dealing enemies an unexpected fata strike. To celebrate the beginning of 2015, a new weapon is also available now, the Thanatos-7. It will be the first to shatter the battlefield as it shoots out slicing blades across the enemy for blade

Events TW
2015.03.13
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Iria II of the Mabinogi Saga Arrives to Celebrate Mabinogi’s 10th Anniversary

With its 10th anniversary approaching, Mabinogi, one of Gamania’s popular online games, is about to launch the new Iria II saga. From now until March 14th, players will play as the main characters of each episode each Saturday at 8 pm as they gradually complete Mabinogi’s all new storyline missions. Widely popular Zero hero characters such as Treasure Hunter, Master Chef, Professor J, Diva, and Merlin will embark on a series of brilliant adventures alongside characters from Iria I. They will jointly unveil the exciting content of Iria II alongside players. ▲As Mabinogi’s 10th anniversary approaches, an all-new storyline was introduced

Events TW
2015.03.13
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The Queen Returns to Elsword! Second Defiant Other World Walker Emerges

The second defiant other world walker was revealed for one of Gamania’s most exciting MMORPGs, Elsword, on February 11th. The Queen of Blood, Elesis, now has a new class, the Dark Knight. After discovering Wally’s evil deeds and oppression of local residents, Elesis becomes determined to carry out justice in her own way, as she becomes a Dark Knight walking in darkness to defeat villains. ▲The Queen of Blood, Elesis’ new class, Dark Knight, has officially arrived in Elsword Elesis transforms into the new Dark Knight class, redefining justice The Queen of Blood, Elesis, is a hotheaded girl who

Events TW
2015.03.13
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2015 Marks a New Beginning as Code: EPISODE2 Unfolds in Phantasy Star Online 2

The popular sci-fi blockbuster Phantasy Star Online 2 (PSO2) developed by SEGA Japan and distributed by Gamania has officially launched a new storyline, Code: Episode 2. Players will visit the new coast region of the water planet Uopal where various large oceanid D-arkers like Bal Rodos and Orgbran hide amongst the beach resort-like scenery. ARKS explorders and the D-arkers will surely engage in some challenging battles! In addition, players can enjoy the much anticipated braver class and duman race during their brilliant new adventures. The New Year’s Luck Festival marks the beginning of 2015. ARKS explorers can change into

Events TW
2015.03.13
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Battle Heaven and Earth! Lineage’s New Heavyweight Fearless Battlesoul Update Launches

After six years, a much-anticipated update appears. The classic Gamanian game which has dominated the Taiwanese market for 15 years, Lineage, launched its all new Fearless Battlesoul update on February 21st, officially introducing an 8th class: the warrior. With powerful damage output and the highest HP growth of all classes, the warrior class can wield two single-handed class weapons at once, making it the first Lineage class to dual wield axes. At the same time, a new solo dungeon is now available, Lair of Valakas. Players will battle one of three major bosses, which randomly appear: Ifrit, Phoenix, or

Events TW
2015.02.28
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2014 Gamanian Year-End Banquet: Gisco Party Dance Off!

On the chilly night of February 6th, cheers and loud music emanated from the National Taiwan University Sports Center. It was not a concert by a famous musical group, but Gamania’s annual year-end banquet, the Gisco Night! Classic disco looks, like afros, sequin dresses, schoolgirls, miniskirts, hip hop dancers at the Gisco Party revealed that all Gamanians went full out when dressing up for this party! Gisco Party dance off! Since it was Gisco Night, there was no doubt that some brilliant dance performances would take place. The dance club opened up again with a sexy performance this year,

Events TW
2015.02.28
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Greeting the New Year in the Warm Winter Sun! Start of Work for 2015!

The cold, wet weather seemed affected by Gamanians’ enthusiasm, as the sun appeared once more! On Gamania’s first day back to work, February 24th, 2015, Gamanians gathered on the rooftop to pray for a good year! Basking in the warm winter sun, the crackle of firecrackers pierced the sky and marked the beginning to a brilliant new year! In addition to the group prayer, Albert’s thoughtful red envelopes were also part of the back to work festivities. The red envelopes abolished all signs of the post vacation blues and filled all of Gamania with the drive to conquer 2015!

Events TW
2015.02.27
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Nadou Invites Player Participation More than 200 Players Take Part in Battle Recruitment for Lineage’s New Warrior Class

After six years, the classic Gamanian online game Lineage is launching a new class, the warrior. A Blood Pledge Battle Recruitment event was hosted at Shin Kong Mitsukoshi’s Taipei Station plaza, where more than 200 excited players showed up. Gamania Taiwan’s deputy COO Santana Lin joined Nadou, Lineage’s new warrior class spokesperson, to remind players to roll up their sleeves for charity. After the brand new warrior class was officially launched, Lineage reached a high of having 180,000 players online at the same time as players rushed to experience the warrior’s impressive damage output, highest HP value of all

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2015.02.27
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Maple Story Celebrates 10th Anniversary by Launching All New Shining Star Expansion!

Gamania's ultra-popular Maple Story game is officially celebrating its 10th anniversary in Taiwan this year. The brand new Shining Star update launched on January 28th, bringing the initial carefree gameplay which players once experienced back. Players will enter the Star World where they can interact with other players online through interactive competitions, mini games, and more. The experience gained will be accumulated in the brand new mileage system, which allows players to redeem it directly for some items in the cash shop. This is an update for players to rekindle the touching experience of their initial carefree gameplay. ▲The Shining

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2015.02.27
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Why did Tesla Release a Jaw-Dropping but Impractical “Insane Mode”?

When I first saw this video, I thought, "You can't be serious!" But when I saw the same reaction from every person in the video, I became a believer. My curiosity was piqued however. "Why emphasize the extreme speed of an electric car that is supposed to be all about being green?" The video that made me believer was a third-person video of test drives during the "Insane Mode" of Tesla's new Model S P85D. As the name suggests, the car went from 0 to 96 km/h an hour in an insane 3.2 seconds! 3.2 seconds might sound rather

Columns On Market Trends
2015.02.27
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Counter Strike Online’s New Zombie Scenario Mode: Case File Unveiled

Starting January 20th, Gamania’s first person shooter, Counter-Strike Online (CS Online) unfolds the second chapter of a ruthless world of slaughter with an all-new zombie scenario mode: Zombie Case File. Players will be able to experience the thrill and horror of single player mode through researcher Mariko’s survival report. New types of zombies emerging after the disaster have honed their sense of hearing. Any sound within a certain radius will attract a horde of zombies out for blood. Also available for a limited time is the RPG-7 weapon with devastating damage. Players can equip this fortified, multipurpose weapon in

Events TW
2015.02.27
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MOVEMBER: Even Charity Brands can Bring Joy and Style

Adam Garone founded Movember, a charity brand from Australia, in 2003. At first, he came up with the idea to combine a moustache growing movement with a men’s health issue in order to bring moustaches back in style. As the pink ribbon event for breast cancer prevention takes place in October, Garone felt that November was the best opportunity to extend the topic of health from women to men. Thus, he combined moustache and November into the word Movember and founded the Movember event to grow moustaches in November to raise funds. 12 years later, Movember has become the

Columns On Branding
2015.02.26
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The Growing Gama Lifestyle

To most people, the workplace is a very serious place. At Gamania, Gamanians are 100% serious when they work but they also manage to retain their own distinctive character in order to work and play at their own pace. "Love to Play" is in the Gamanian DNA. The boundless energies that sustain this philosophy well from a willingness to explore and a zest for life.  Gamanians' Hidden Talents An engineer who becomes a guitar teacher after work; a strait-laced legal affairs person who is a street dancing enthusiast; the figure-collecting otaku who loves the great outdoors… Gamanians talents are

Feature VOL. 69
2015.02.26
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Gamanians’ New Year’s Resolutions for the New Gamania

Gamania officially turns 20 this year. Has everyone noticed how Gamania has become more mature and more willing to challenge the limits of work and fun? From its start in games to the recent call to become a flagship Internet company, such a transformation is the "New Gamania" created by all Gamanians together. 2015 is a milestone that Gamanians can feel proud of and it is the year when the new Gamania will take on new challenges. G!VOICE has therefore interviewed veteran and new Gamanians to see what they think about the New Gamania. They were also asked to

Feature
2015.02.26
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From Online to Real Life – A New World for Gamania

Why is Gamania making such a big change? Aren't we, as consumers, already inextricably linked with the Internet?  Mobile technology is now growing at an explosive rate and the Internet has become an integral part of life. People's modes of consumption and behavior have changed in significant ways. The mobile wave is now penetrating every aspect of life through the Internet. Those who master the digital tracks of consumers will be able to capture true business opportunities. The International Telecommunications Union (ITU) reported that there were 2.9 billion Internet users in 2014 and estimated that this number will jump

Feature VOL. 69
2015.02.26
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Gamania Conference Finds Marketing Inspiration in Beyond Beauty-Taiwan from Above – Steve Wang

Activator marketing director Steve Wang is a veteran in film marketing who has published 50 movies in Taiwan and overseas. These included Beyond the Arctic when the Taiwanese movie scene was in the doldrums, to Jump! Boys, Go Grand-riders and Zone Pro Site that marked the revival of domestic films. In the last six years, he has focused his energies on documentaries and in 2013, Wang made Beyond Beauty-Taiwan from Above the most successful Taiwanese documentary ever.  Setting Box office Records with Six Marketing Innovations With production costs that reached 90 Million NTD and no actual plot, Beyond Beauty-Taiwan from Above may have been a lifelong dream of director Chi Po-lin, but to Wang,

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2015.02.26
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Bologna Illustrators Exhibition Returns to Taiwan after 15 Years!

G!VOICE Recommended Who says illustrated books are for kids only? When you see all the unique illustrations from around the world, you will be loath to put them down! The Bologna Illustrators Exhibition organized by the Bologna Children's Book Fair originated in 1967 and is the annual highlight of the illustrator community and a key guide to illustration trends! Here in this illustrators' hall of fame, the sparks of creativity flying everywhere and imagination running amok fill the audience will inspiration as well!  Exhibition Content This time, the Bologna Illustrators Exhibition is making an official return to Taiwan after

Columns Recommendation
2015.02.26
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Top 5 Web Design Trends in 2015

If you are a graphics, webpage, interactive or product designer, you might have noticed an increase in the diversity of design trends in 2014. Starting with the replacement of skeuomorphism by flat design, minimalism has become increasingly popular and infographics are also more attractive than pure text. With the popularity of mobile devices, responsive web design has begun to take the lead. Compared to boring static designs, dynamic and interactive web pages now offer more surprises! These changes will now bring design into everyday life to provide us with a better experience.  In 2015, old technologies will gradually wither

Columns On UX