
5 Stages of the “User”-Centered Design Thinking Process
▲ Empathize → Define → Ideate → Prototype → Test Design thinking is a “user-centered” approach to create more possibilities through user demands. The creator
Mobile phone makers are increasingly focusing on hardware upgrades rather
Dramatize このテーマを書き始めたとき、タイトルは「ドラマチック」でした。しかし、書いていくうちに、ずっと袋小路にはまってしまいました。愚かにも大きなケーキを自分にぶつけているような感じです。痛くもなく、楽しそうだと思い込んでいたものの、とてもうろたえていました! 書きながら修正し、修正しながら書いていました。ドラマチック、シネマチック、物語性、劇場型、それらの言葉はよく使われていますが、厳格な芸術的定義も持ち合わせた言葉には、死ぬほど苦しめられました!私は平凡な人間です。そのため、専門家ぶっているという疑いと、虚勢を張っていると言われることを避けるため、1つの出口を見つけました。それは、Let’s Talk About "Dramatize" 広告を「劇化(Dramatize)」するというのは物語を語る方法の1つです。数年前に金城武が出演したエリクソンモバイルのCM「聞こえない音」、最近ではA.S.O革靴の「真実の愛を支える」もその1つで、CMで伝えたいコンセプトを劇化して、視聴者をまるで泥沼に踏み込んだようにどんどん深みにはめます。演劇的方法でも、ドキュメンタリー的方法でも、あるいは思いを告白する方法でも、ドラマチックな緊張感を持ったあらすじは、ターゲットの消費グループを簡単にワナに落とすことができ、消費者が抜け出られないようにします。あるいは、ワナで人の心を買うと言うこともできます。 ワナというと、少し後ろめたい感じがして、まるでコマーシャルに携わる人は皆とても腹黒いように聞こえます…A.S.O革靴のその新しいCMについて話しましょう。革靴は、一般的に機能性や流行性を売りにします。もちろん感情、さらには愛情も売ることができます。A.S.OのこのCMは、消費者に「革靴をお父さんにプレゼントしよう」「新しい軽高靴の3大特徴は・・・」とあからさまに訴えておらず、マインドコントロールの台詞も使っておらず、言葉を繰り返して商品の押しつけてもいません。そのドキュメンタリーに似たCMは、角度を変えて、「男のロマンとは?」を見せてくれます。 完全版の240秒のCMでは、主人公は黙々と一週間歩きます。主人公は純粋で単純な上に、外観も平凡なものです。それは、中間層の消費者グループを十分に表しています。CMが始まって1分40秒まで、主人公がその長い道を歩いていることを伝えています。そこで取り上げるべきことは、映像に靴がほとんど出ていないことです。クリエイターたちは、「商品をこんなに早く出さない方がいい」とクライアントをなだめるのにずいぶん苦労したことでしょう。 物語の種は、深く埋められておらず、愛のために歩いていることはすでに予想できたことで、「なるほど」という感じもありません。そして、ドキュメンタリーに似た方法は、うそか誠かは重要ではありません。しかし、多くの視聴者は、私と同じように痺れたことでしょう…ヒロインが「どうしてここにいるの?」と話したあとに主人公が跪くと、ヒロインは笑みから感動の涙に代わって、主人公が拙くプロポーズします…私は体も心も痺れて、目頭に涙が溢れ出しました。私は彼のような勇気がなく、あんなに何日も歩いていませんが、プロポーズした時の気持ちを今でも覚えています。
Marriage proposal is the most beautiful moment in your
2011年のクリスマス、GHKは遊びまくり食べまくるクリスマスパーティーを催しました。イベントのテーマはオフィスのアイデアレイアウトで、競技は計7組に分かれて行われました。各組とも知恵を絞って、他の人とは違う異なる特色を持ったテーマでレイアウトデザインを行いましたが、その中にはもちろんクリスマスの要素が含まれていなければなりません。審査員はGHKの最高執行責任者であるYaling、ファイアドッグの最高執行責任者であるGabrielがそれぞれ審査を行いました。負けた部門の仲間たちは当日、イベントの後片付けを手伝わなければなりません! 部門レイアウトテーマDS Harry PotterCMHAWAIICOO+FN+HR 民族GDM+MB少林寺PMアダルトスタイルIT MUSICPLS-HK エコロジー チャンピオン-「PM:アダルトスタイル」
▲(Source of picture: http://www.backpackers.com.tw/forum/gallery/index) Don’t know how to execute your
GU Morning is easy, interesting and exciting, you will love
Director of the GAMANIA Creative Center, Mr. Kuo: "The most
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Everyone in the Gamania Group should have received their own
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Gamania time travel: back in where it all began… How
On April 1st, 1995 was the day FullSoft (for

▲ Empathize → Define → Ideate → Prototype → Test Design thinking is a “user-centered” approach to create more possibilities through user demands. The creator

Thumb Zone Interaction Design – Mobile UX ▲Photo by Andrea Natali on Unsplash When Saha upgraded from the old iPhone 6 to iPhone 11 with

▲ A.I. Superpowers Artificial intelligence has been the hot topic in recent years. The interactions between Iron Man Tony Stark and A.I. computer “J.A.R.V.I.S.” are

Foreword I have discovered that when I was helping out with reading paper during work. There was an issue with layout most of the time.

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PIXNET UX Lab had previously shared some insight regarding “Beauty Readers” and “Travel Readers”. This issue, we will talk about the last part of reader
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A developer team may consider the introduction of UX research when developing product services, to better meet user demands with a product design based on

“Oh man! What the hell is this? Why is it so hard to use?” Does it sound familiar to you? Has it occurred to you

What’s the difference between UI and UX? Conversion Lab put together a series of comparison graphics from the internet, for a picture is worth a

When being asked to fill in our telephone number online, users sometimes have trouble entering or changing the numbers due to problematic formatting. The inconvenience

Blinds spots often result in mistakes. UI/UX designers may think they can complete tasks with objective methods and mindset, but sometimes they will be blinded

Have anyone noticed an increasing trend among platforms or Apps to use a “circle” for users’ “head portraits”? Is it a recent design trend? Is

It has been 5 months since our last UI Designer’s experience in learning programming (1). Have you been practicing? Did you face any difficulties? If

After the Gogoro City Exploration Beta Program event, other than the talks and excitement, what else was the most memorable? That’s right, the unique experience!

Terms such as user experience and user research are being utilized with an increasing frequency. It seems like every company is hiring in several related

As the title suggests, this is an inspirational story on going from not knowing how to code, to writing a passable webpage (hehe~). First, a

If someone ask you out of the blue: which 8 countries formed Eight-National Alliance intervened in China? How many could you still recount after so

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Recently, many people have decided to transfer their iOS or Android platform app onto the other respective platform after development, in hopes that more Apple

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Have you even been astonished by the opening title of a movie or video game? Have you even been attracted to the visual effects in
What is User Experience? We often here friends saying, “This thing is rad!” or “Feeling awesome!” to describe their positive feelings after experiencing something.
In the information era of high mobility, people demand not only convenience of information accessibility but also its availability, for example, you may download any
The overwhelming popularity of the Apple iPod or iPhone in recent years has reminded us how influential excellent UI designs can simplify our life and
This year’s Game Developer Conference (GCD) was held in San Francisco Moscone Center from end of February to early March 2011. UI Design Center was
I don’t want to talk to machines—a surprising way of speaking to users Some sudden situations we may run into when we go online, in
A good design will enable people to have a better quality life! Taipei World Design Expo 2011 was held inside the Nangang Exhibition Hall.
Mobile phone makers are increasingly focusing on hardware upgrades rather than functionality. In the rush to introduce faster processors and add more Flash memory, they
What is it that brings the customers back for more in the shopping website? Taking Yahoo and PChome’s shopping channels for example, Yahoo has more
Introduction Game companies have always focused considerable effort on interpreting players’ feelings and thoughts regarding their games. Current solutions mostly consist of quantifiable market
Introducing the new optimized tool for human factors design – UX LAB! Human Factors Design Center’s UX LAB is officially launched to assist all research
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When you are viewing web pages or playing games on a site, you may come across the situation where the page you click on cannot
Before I get into the subject, I’d like to begin with a slogan from Nokia’s commercial, “Hunan Technology”. Through the design of emotion, a life-less
Picture this. You are sitting on a beige sofa in a roomy cafe on a sunny afternoon. Vines spiral across the panes, and sassy jazz
Christmas is coming, and everyone is wondering what special gifts are in store for them! Christmas presents can be ever more special if you
Our everyday life is filled with all kinds of signs. They transcend ethnicity, languages and nations. Through the design of icons and signs we could
Source: http: //www. hidabroot. org The recent trend in modern web design emphasizes on simplicity yet with versatile and accessible content. Every site
In the fierce competition in the capital market nowadays, business owners could only wish their shops are filled with customers and their products pre-sold way
For game developers in Taiwan, there is something unique about Taipei this June! Since 1988, Game Developer Conference (GDC) has been considered the biggest game
▲The map of U.S presented through inforgraphics: the features of each state was presented through different colors and illustrations, elevating the visual enjoyment.
With the popularization of mobile devices, you see people toying with their smartphones or tablets during meetings, lunch, watching TV, on the MRT. No matter
In this era of internet age, information inundates the virtual world. Whenever you need to find any information, the first place to be is the
If someone ask you out of the blue: which 8 countries formed Eight-National Alliance intervened in China? How many could you still recount after so
Have you noticed that QR codes are popping up everywhere, even in the most unlikely places? Even the hottest LINE software uses a QR code
People often approach me with the same question: “What is UX Design?” Before getting into that, I need to clarify that the User Experience
Apple’s new iOS 7 was introduced during the 2013 WWDC and immediately became the talk of the day. The use of “Skeuomorphism” in its UI